Lindsay Watts

Experience

• 

  Film House

  May 2010 - Aug 2012

  Production Assistant

  The job was with an AFRTS (Armed Forces Radio and Television Services) civilian contract in which they needed to have television spots produced for their programming. The content very similar to relevant military/base life PSAs. l assisted the Art Department with Set Dressing, assisting the producer on everything from pre-production to set days. I took one session and solely ran the wardrobe department. I took a special interest in becoming as helpful as I could and absorbed a lot from the grip department as well. Show less

• 

  Two Ticks and The Dog productions

  Jun 2014 - Nov 2014

  Production and Sales Assistant

  I was able to gain experience in client relationships, working on my film editing skills, producing skills as well as office skills. Office skills i acquired while at Two Ticks and The Dog are working with quick books, press release drafting, spot writing (both radio and Television).

• 

  IHeartMedia - Youngsto

  Nov 2014 - Sept 2019

  • Coordinate services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing and event security.• Consult with customers to determine objectives and requirements for events such as meetings, conferences, and conventions.• Meet with sponsors and organizing committees to plan scope and format of events, to establish and monitor budgets, or to review administrative procedures and event progress.• Plan and develop programs, agendas, budgets, and services according to customer requirements.• Maintain records of event aspects, including financial details.• Conduct post-event evaluations to determine how future events could be improved.• Organize registration of event participants• Confer with clients to provide marketing or technical advice.• Assist with annual budget development.• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.• Coordinate with the media to disseminate advertising.• Develop promotions for current programs and specials.• Participate in the planning and execution of fundraising activities Show less • Maintain archive of images, photos, or previous work products.• Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format.• Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks.• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.• Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.• Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current and accurate.• Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts.• Determine size and arrangement of illustrative material and copy, and select style and size of type Show less • Gather and organize information to plan advertising campaigns.• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.• Prepare budgets and submit estimates for program costs as part of campaign plan development.• Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.• Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.• Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.• Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.• Develop pricing strategies, balancing firm objectives and customer satisfaction.• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. Show less

  • Event / Promotions Coordinator

    Mar 2018 - Sept 2019

  • Digital Content / Social Media Coordinator

    Jun 2017 - Jun 2019

  • Sales Coordinator

    Nov 2014 - Jun 2019
• 

  IHeartMedia

  Nov 2019 - Jun 2020

  Program Coordinator / Morning Show Cohost

  • Coordinate activities between departments, such as sale and programming.• Confer with directors and production staff to discuss issues such as production and casting problems, budgets, policies, and promotions.• Develop promotions for current programs and specials.• Develop ideas for programs and features that a station could produce.• Participate in the planning and execution of station activities.• Read news, read or record public service and promotional announcements, or perform other on-air duties.• Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.• Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.• Interview show guests about their lives, their work, or topics of current interest.• Host civic, charitable, or promotional events that are broadcast over television or radio.• Make promotional appearances at public or private events in order to represent their employers.• Record commercials for later broadcast.• Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes. Show less

• 

  Roland Financial Wealth Management

  Jun 2020 - Feb 2022

  Digital Relationship Coordinator

  • Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns• Track, report, and analyze website analytics, initiatives and campaigns• Manage campaign expenses, staying on budget; estimating monthly costs and reconciling discrepancies• Monitor, report, and communicate with executive leadership on best practices, strategies, performance, and recommendations• Deliver relevant and actionable analytic data to understand opportunities for increasing search relevancy, keyword research, optimization, tagging, and performance metrics and effectiveness• Synthesize complex technical content into compelling actionable content that produces high response and optimal search rates• Direct the digital agency relationship, setting strategic objectives and managing ongoing execution of all digital initiatives• Develop content plans for digital channels that integrate with the overall marketing plan, engaging consumers with valuable resources and helpful content• Manage audience development, messaging, calendar and programs• Work closely with Marketing team to ensure consistent brand messaging, translate offline promotions to digital channels and develop a seamless customer experience between offline and online• Maintain a strong understanding of the competitive environment, recommending strategic shifts to better position our office where necessary• Identify and monitor technologies and new developments in the digital landscape to find ways to more effectively deliver communication and business objectives• Measure success of digital programs through development and analysis of reports to continually improve and evolve digital strategies and provide recommendations• Develop monthly reports to share with the team as well as the leadership team in a streamlined, concise manner Show less

• 

  Chautauqua Institution

  Feb 2022 - now

  Develop and execute comprehensive marketing strategies to drive attendance and engagement across all programs and events offered by Chautauqua Institution. Lead a team of marketing professionals, providing guidance, mentorship and support to ensure the successful implementation of marketing campaigns and initiatives. Collaborate with internal stakeholders, including program directors, development teams, and senior leadership, to align marketing efforts with organizational goals and objectives. Oversee the development of marketing materials, including print collateral, digital content, email campaigns, social media posts, and advertising materials. Manage the organization's online presence, including the website and social media channels, to enhance brand visibility and engagement. Conduct market research and analysis to identify emerging trends, audience preferences, and competitive landscape, and use insights to inform marketing strategies. Monitor and evaluate the performance of marketing campaigns, tracking key metrics and ROI to optimize future efforts and drive continuous improvement. Cultivate and maintain relationships with media partners, influencers and community stakeholders to expand the reach and impact of Chautauqua Institution's marketing efforts. Stay informed about industry best practices, emerging technologies, and innovative marketing techniques to maintain a competitive edge in the marketplace. Show less • Work with the marketing team to develop a digital marketing plan that supports our overall objectives and aligns with overall marketing and brand strategy to new and returning patrons. This includes email marketing/audience management, social media marketing, website/e-commerce design recommendations, key landing pages used for digital marketing purposes, search engine optimization, digital display network as well as other digital marketing opportunities.• Advise and execute on paid media, SEO, social, email marketing, and other strategies to drive high-quality lead traffic and driving returning patrons to web properties and e-commerce sites.• Direct management of Google Adwords, Facebook, and Instagram advertising accounts, including building and managing campaigns and/or working with agencies managing accounts.• Oversee digital data and analytics infrastructure and monitoring including using Google Tag Manager and collaborating with Business Intelligence Analysis to report on all digital marketing activity.• Perform audits of all active campaigns to ensure accuracy and share key learnings with the marketing team and internal stakeholders.• Manage budgets by channel/campaign and track/analyze campaign analytics and return on ad spend; optimize as needed.• Supervise and mentor staff in areas of responsibility. Show less

  • Director of Marketing

    Apr 2024 - now

  • Director of Digital Marketing

    Feb 2022 - Apr 2024