Joan Regan

Experience

• 

  Philips

  Oct 2011 - now

  within the Marketing Content team, marketing enablement tools are being designed, defined, developed with a focus on improving overall performance, scalability, and consistency throughout Philips. I am responsible for deploying these tools to targeted stakeholders to drive a consistent way of working across Philips Marketing teams. - Deploying various digital capabilities from end to end - Closely collaborating with product owners and stakeholders on developing the deployment roadmap- Ensure transparency of deployments by continuous reporting in Azure DevOps- uncover and resolve deployment impediments - Follow the SIM methodology to ensure stakeholders fully embrace the changes to their day-to-day ways of working. Show less Within the Marketing Content team, marketing enablement tools are being designed, defined, developed with a focus on improving overall performance, scalability, and consistency throughout Philips. I am responsible for ensuring that these tools are adopted by the targeted stakeholders to drive a consistent way of working across Philips Marketing teams. - Understanding our stakeholder's needs, ensuring their requirements are captured in our marketing enablement tools - Closely collaborating with the product owner and stakeholders on new marketing enablement tool development - Capture continuous feedback from our tool users to get more insights into if these tools meet their expectations - Develop strategies to close the gaps between users' experience vs their expectation of the marketing enablement tools.- Conduct PRIDE problem solving sessions to uncover root causes of issues faces by tool users Show less • Guiding the asset production to ensure assets created are locally relevant p by understanding country-specific needs • Liaise in the creation of lifestyle photography, and master English content • Managing samples logistics for shoots, ensuring samples are in place prior and returned post shoot• Managing asset retouch and updates. • Budget management, coordinating review rounds & approvals with key stakeholders- Local• Marketing Teams/ global marketing team, Agency, Product manager.• Global assets deployment (e.g. photography, videos, icons, product renderings), and providing markets of which assets need to be used across different shopper touch points to maximize impact throughout the journey (POS, Packaging, Online, Social, CRM, etc.).• Responsible for ensuring that the Assets developed are correctly and timely implemented by the countries, the marketing team, and external parties such as online retail partners. • Monthly updating the commercial organizations on available Assets.• E-trade management - Working across BG to ensure the usability of critical assets in accordance to local regulations and retailer requirements.• Analysis of retailer Product Detail Pages, and optimize asset syndication and harmonization based on insights• Guiding the asset producers to create locally relevant propositions by understanding country and retailer specific needs Producing A+ Amazon templates, (translating technical product specifications into consumer benefit driven. communication and content). Show less (Maternity Cover) •Creation of trade marketing material and implementation of OHC displays at Dental professional practices to drive Philips brand awareness and sales.• Creating dental professional catalogs and patient leaflets. • Project managing Dental Events (Dental Shows, PR events).• Managing the local activation of the Consumer marketing and Promotional plan for the OHC category. • Responsible for managing budget spend and ROI analysis. • Business planning and monthly reporting of business drivers and results to the management team. Show less Junior Marketing Manager Personal Care, Philips Electronics, ConsumerLifestyle Jan 2013– CurrentCategories- Vitality & Shaving AccessoriesCategory support- Male Shaving & Grooming Marketing manager for two categories, responsible for the P&L at a local level through effective optimization of the marketing mix, whilst also providing marketing support for all male categories within the personal care portfolio. Responsibilities for owned Categories-Responsible for monthly, quarterly, and annual performance in terms of sales, margins, and volume.-Ownership & development of Category Strategy, Product portfolio management & UK Promotional plans-Manage and implement Marcom activities in accordance with strategy and brand guidelinesMale Shaving & Grooming Responsibilities-Maintenance of product specs and ensuring requirements are met for UK market-Development of marketing brief E.g.In-store POS, CRM seeding campaign-Approving A&P spend by account managers ensuring rebates are in line with national promotionProviding in-store training team with training material with clear trade-up story & claims Key Account Manager, Philips Electronics, Personal Care Oct 2011– Dec 2012 Accounts – Debenhams & Waitrose, also support role for AmazonResponsibilities:-Applying a strategic approach to sales with long term account plans, sales out trackers, aligning strategies & market share ambitions across the different categories with agreed KPI’s-Core responsibilities: trading terms negotiations, sales of personal care portfolio, forecasting, product launches within accounts, developing and coordinating appropriate marketing activities-Managing varied cross-functional relationships (internal and external), to achieve business objectives and deployed financial targets (Marketing, Merchandising, Finance, Logistics, Planning) Show less

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