Gabrielle Williams

Experience

• 

  The Harvard Crimson

  Sept 2014 - May 2016

  Senior Staff News Reporter

  • Researched and composed short- and long-form articles. Covered news relevant to the Harvard Divinity School, Memorial Church, the Harvard Graduate School of Education, and the Radcliffe Institute for Advanced Study. • Handled matters of diversity, inclusivity, and accessibility in the organization under diversity committee.

• 

  Kuumba Singers of Harvard College

  Sept 2014 - May 2016

  Performer, Musicians’ Representative, Assistant Directors Committee

  Performed with African-Diasporic cultural choir. Served as the liaison between band musicians, the choir, the equipment managers, and the directors as Musicians' Representative (2015-16). Developed musical curriculum for choir instruction and organize performance lineups for concerts on the Assistant Directors Committee (2015-16).

• 

  Harvard University

  Feb 2016 - May 2019

  Conducted investigative journalism on public health amidst the disaster relief/recovery landscape, focusing on the fall 2017 hurricane season. Wrote senior thesis involving 21st century multimedia communications in pop culture. • Departments of Collection Management and Preservation.• Performed upkeep and cataloguing of rare and damaged materials at the largest research library in the world.• Enforced quality control over library catalogue databases using proprietary software and organization systems.• Facilitated large-scale relocation and cataloguing of collections across campus institutions.

  • Undergraduate Researcher

    Sept 2017 - May 2019

  • Student Staff Member - Harvard Library

    Feb 2016 - May 2019
• 

  Collective Responsibility

  Jun 2016 - Mar 2017

  Research Analyst, Editor

  • Optimized and managed the company's website, social media, and content marketing strategy.• Edited and designed all company and client marketing collateral and publications, including articles, executive reports, presentations, and web copy. • Conducted research on sustainability, CSR, and urbanization in China for clients including Bayer, Nike, Kohler, and Jaguar Land Rover.

• 

  PulsePoint Group (now ICF Next)

  May 2018 - Aug 2018

  Digital Strategy Intern

  • Executed digital strategy assessments for the marketing and communications goals of Fortune 500 companies.• Conducted market research and crisis monitoring using Brandwatch, a powerful social listening platform.• Conveyed brand perception through regular summary reports and Tableau, a robust data visualization tool.• Created and edited brand collateral to support crisis communications for clients.

• 

  Carbon Black

  Aug 2019 - Oct 2020

  Marketing Programs Specialist, Demand Generation

  *Carbon Black, which was acquired by VMware in October 2019 and became the Security Business Division.

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  VMware

  Oct 2020 - Jan 2024

  ● Led project management and hands-on implementation in marketing automation, campaign attribution, data and analytics, account based marketing, and digital innovation projects.● Defined and executed campaign attribution for omnichannel integrations across the full MarTech stack,including Salesforce, Marketo, Demandbase, Adobe Analytics, webinar platforms, and multiple CMS platforms.● Managed audience segmentation and journey stage mapping between Marketo and Demandbase under theglobal ABM strategy, handling over 14 million global contacts for prospect and customer accounts.● Defined and executed annual campaign attribution for migrations, acquisitions, and VMware Explore – a global hybrid conference (in-person and virtual) with tens of thousands of attendees across 7+ countries.● Led training, enablement, and documentation for the full global demand marketing organization in campaign attribution, marketing automation, as well as digital campaign execution best practices (content creation, paid and organic media, audience segmentation, and dashboard analytics).● Liaised between MarTech vendors, ABM teams, sales/field marketing, web/digital teams, and IT for demandinnovation projects. Executed cross-organizational production management, change management, datamanagement, and end user documentation. Show less

  • Senior Manager, Global Digital Campaigns

    Aug 2023 - Jan 2024

  • Manager, Global Digital Campaigns

    Aug 2022 - Aug 2023

  • Senior Specialist, Global Demand Innovation

    Jun 2021 - Aug 2022

  • Global Demand Optimization Specialist

    Feb 2021 - Jun 2021

  • Demand Marketing Specialist

    Oct 2020 - Feb 2021
• 

  Salesforce

  Jul 2024 - now

  Global Digital Channel Strategy Lead, In-App Messaging