Hyewon Ryu

Experience

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  Nvius

  Oct 2010 - Aug 2011

  Researcher, Level Designer

  - Developed the concepts for characters’ weapons, defense equipment, and accessories in ‘Echo of Soul,’ a Massive Multi-user Online Role Playing Game by collaborating with the Graphics Team- Coordinated and reviewed the settings, animations, and arrangement of monsters through level design - Designed and created NPCs for towns and quests, and structured FQA-map by using Unreal 2.5 Editor

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  Neowiz Games Corp.

  Dec 2011 - Feb 2013

  Web Social Game Designer

  - Planned and created social contents for ‘Golden-chip Poker,’ the first Facebook-based SNS game by Neowiz- Enhanced various social functions of the game for improved communication and interactions of game players- Set different levels for light, middle, and hardcore users after restructuring the existing level system- Expanded viral marketing through Facebook open-graph by setting its feeds, tickers, and timeline - Oversaw the development and launch of the game in Chinese, Turkish, and Spanish versions Show less

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  Awesome Piece

  Mar 2013 - Jan 2014

  Mobile Game Project Manager , Game Designer

  - Wrote a proposal and signed a publishing contract with Smilegate to launch the game in Korea- Designed prototypes and ingame system also used Unity tool for level design and script coding(Related article : http://www.thisisgame.com/mobile/news/nboard/2/?page=3&n=51962)- Managed the project team and arranged outsourcing for the original drawings of characters

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  Fourthirtythree(4:33)

  Mar 2014 - Dec 2014

  Overseas Business Planner for Mobile Game

  - Coordinated overseas release schedules and planned the game localization in ‘Hwal for Kakao’ project, contributing to its cumulative sales of 20 billion Korean won and over 9 million downloads- Organized the game development and release schedules for Taiwan and China, by using Redmine and Mentis tools and cooperating with foreign publishers including Alibaba and Joybomb- Improved the game UI and overall game systems such as level-up, combat structure, and equipment- Formulated a milestone for game releasing and executed a live service after its launch(Related article: http://www.gamebase.com.tw/forum/76308/topic/97482893/1 ) Show less

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  KAIST

  Jan 2015 - Feb 2016

  Information & Media MBA 2015 BA Track

  Candidate for MBA in Information and Media (GPA: 4.01/4.3)* Coursework in Business Strategy : Business Consulting, Prototyping for Innovation, Entertainment Industry Analysis, Strategic Management, Information Technology Strategy and Management* Coursework in Business Analytics : Advanced Business Analytics, Data Mining for Intelligence Marketing* Coursework in CRM and Marketing : CRM Strategies and Customer Analysis, Marketing Analysis and Strategy, Advertising & IMC* Activity: Business Strategic Consultants Club  Vice President of the Student Committee in the Department of Information and Media Show less

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  Microsoft

  Oct 2015 - Jul 2018

  Audience Evangelism Manager

  • Made technical cases with local companies: Carried out Hackfest with scenarios that meet customer needs for Korean companies to adopt technologies such as Chatbot and Machine Learning. Formed business cases with local companies and promoted them as the pioneering cases of the industry, which led Hackfest to be requested by many companies.[Business Cases] - Devsisters : https://microsoftapac.github.io/machine%20learning/azure%20functions/2017/09/29/devsisters-eng.html - Nexon : https://microsoftapac.github.io/azure%20app%20service/2016/12/08/Nexon-eng.html - Jin air : https://microsoftapac.github.io/2017-05-26-jinair-eng.html - Chunjae Education : https://microsoftapac.github.io/chunjae-education.html - Madup : https://blogs.msdn.microsoft.com/eva/?p=12706• Managed partners as a Mixed Reality App Lead: Recruited 13 content partners and helped them release their apps in Windows store. Arranged partnerships between app partners and Samsung.• Responsible for Developer Marketing in Microsoft Korea; ran the Facebook page, published newsletters, worked on B2B projects, hosted in-person events, and participated in booths.• Connected MS Tech with OSS community: Engaged with 30+ developer communities in FY17 to host 100+ third party events, spreading Microsoft’s new technology and strengthening its connections with communities. Established a positive relationship between Microsoft-friendly communities and neutral, OSS communities and recommended a league event among them to help our technology settles down naturally. Show less

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  Facebook

  Aug 2018 - now

  Client Solutions Manager(E-commerce, Gaming)

  • Leading digital marketing strategic partnership with Top E-commerce marketplaces. • Managed Top game companies in Korea and built a relationship from operation level to C-level.• Helped clients to successfully launch their game in the global market. Provided them with not only a marketing campaign proposal but also insight and strategy for each market. Gave recommendations on the right market and key metrics to measure success as well as shared the characteristic of the market and competitors in the same genre.• Proposed new facebook solutions to clients and led many tests with XFNs to demonstrate the impact of solution adoption. Analyzed game performance and prove the impact of a new solution by the LTV(Lifetime Value) perspective. In this project, tracked performance of the campaign for 25 weeks and clearly showed a long-term impact to client. Show less