Terra Moreland

Experience

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  Portland Rose Festival

  Jan 2006 - Jan 2007

  Marketing Assistant

  While wrapping up my final year at Linfield College, I drove to Portland twice a week to assist in the sponsorship development of Portland's largest and longest running event of it's day - The Centennial Portland Rose Festival. While there, my responsibilities consisted of:•Assisted with writing of sponsorship sales and contracts of major accounts•Executed the implementation/tracking of sponsor contract benefits as a team member•Prepared individual audits (post-event analysis) for all festival sponsors•Assisted in the communication of radio, television and print partners•Maintained and managed multiple vendor relationships in preparation for events•Coordinated and executed VIP sponsor hospitality event•Organized all event logistics for networking functionsSince 1907, the Portland Rose Festival has served families and individuals from Oregon and beyond with events and programs that spotlight the riches of the Pacific Northwest’s heritage and environment. Attended by more than two million people, the festival is annually one of the top three most highly decorated events by the International Festivals & Events Association (IFEA) and in 2007 was named Best Festival in the World. Show less

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  US Embassy, Jordan

  May 2006 - Sept 2006

  Facility Director

  What an experience to spend my College summer break in a foreign country where I not only learned a deeper appreciation for the surrounding social culture, as an employee at the US Embassy, I also picked up a few career benefiting traits as well. The contracting position was to create an educational curriculum for three four-week-long camp sessions, test the system and provide a full report for a lasting program in my absence when I returned to the States and school. · Coordinated and executed hiring process for counselors;· Created report records and procedures for future summer camps;· Managed counselors and camp attendees. Show less

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  KOMPAN, Inc.

  Oct 2007 - Oct 2010

  Marketing

  For three years I worked as the marketing manager for the North America office of KOMPAN, Inc., an international playground company devoted to supplying innovative playground design in an environmentally friendly manner. My responsibilities included, managing the marketing budgets for a team of 90 sales reps, creating our annual sales catalogs across all product lines, planning and the execution of 6 annual tradeshows and their corresponding sales meetings, conferences, dinners and events, as well as arranging ad buys to align with our marketing campaigns. You know those little spring toys at the playground? That was KOMPAN :o) Show less

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  Mediamerica, Inc.

  Oct 2010 - Jun 2019

  Senior Account Executive, Travel & Tourism Custom Publishing

  Goal: Help Oregon businesses connect to the local $12.3 billion tourism industry.I have the pleasure to work with amazing tourism partners (Travel Oregon, Oregon Coast Visitor Association, Travel Salem, Discover Portland, etc.) and have the opportunity to create regional marketing platforms throughout Oregon for print and digital. I work with marketing departments and professionals across the state to give life to their campaigns by identifying the most effective tourism channels for their business through a portfolio of social media, digital media, content creation, print publications, niche e-newsletters and events. The perfect fit means helping each business find that unique promotional opportunity enhance their ad campaigns and to expand their business reach . While part of the content creating team at Mediamerica, we have helped Travel Oregon win awards for "Best Print Visitor Guide" in the Country by the U.S. Travel Association and TravelOregon.com was a 2018 Mercury Award finalist for "Best State Travel Website" in the Country. Show less

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  Sports and Lifestyle Limited

  Jul 2012 - May 2024

  Talent

  Build and foster relationships with partners in the outdoor retail and fashion businesses as a hard working product for them to mold as needed, working closely with producers, designers, stylists, other talent and production crews.

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  Serene Influenced Yoga

  Oct 2012 - Sept 2015

  Owner - Instructor

  My Dad always told me, find what you love to do and figure out how to get paid for it. After 10+ years as a yogi on the mat I took to standing and decided it was a love I had to share with the world as a teacher. Still fresh in teaching but deeply rooted in passion, my hands-on approach to instructing provides students with encouragement to move within their limits and push for their own personal new accomplishments. To grow at your own pace in a comfortable loving environment that aligns with who you are at the core is the atmosphere I try to harness. Show less

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  Discover Portland

  Apr 2015 - Jun 2019

  Associate Publisher

  Filled with local flavor and lore, Discover Portland is a city guide that gives visitors and residents an intimate view of America’s most happening city. As the Associate Publisher, I am responsible for the sales and production of the printed hotel book, as well as the supporting material. Through our annually published hotel book, mobile-friendly website and monthly e-newsletter, we provide an insider’s perspective on the distinct neighborhoods, culinary all-stars, tax-free shopping, diverse attractions and burgeoning arts scene that makes Portland a destination to discover again and again.HOTEL BOOK:Millions of visitors depend on Discover Portland’s annual hotel book as they explore the city. The gorgeous hardcover guide — appearing in the guest rooms of major hotels throughout the metro region — includes detailed maps, unique itineraries and an introduction to the city’s five eclectic quadrants. It’s the ultimate visitor’s resource providing a curated introduction to the best Portland has to offer. DIGITAL:Going beyond typical guidebook content, our mobile-friendly website www.portlanduncovered.com inspires visitors and locals alike to discover Portland’s unexpected wonders and eclectic tapestry of neighborhoods. Our website takes readers off the beaten path with new itineraries for urban adventures and behind the scenes with the unforgettable people that make our city one-of-a-kind. Through our e-newsletter we provide a constant stream of ideas that inspire our dedicated followers to take action — encouraging visitors and savvy locals to break out of the ordinary and discover our exceptional city. Show less

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  503 Media & Events

  Jun 2015 - Aug 2016

  PR Manager

  In my contract role at Do 503 Media, I focused on enhancing brand visibility through strategic public relations consulting. One of my key achievements in our first year was securing an interview with KGW News (something they hadn't accomplished before), which significantly promoted their upcoming local event. Overall, for this small local event, I successfully generated over $15,100 in free media coverage across television, third-party articles, and social media channels, providing valuable exposure beyond the financial metrics of earned media. Show less

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  Women Who Explore

  Jan 2017 - Jan 2020

  Brand Ambassador

  My natural introvert tenancies used to make the prospect of leading others feel out of reach. It wasn't until several people helped me realize I'd been guiding others for years. Leading them by example, providing my input to help them blossom, and supporting a team because we could accomplish more together. Understanding I was already a helpful leader every day, made transitioning into a Women Who Explore Ambassador a smooth and natural shift. My responsibilities as a local Ambassador were:• Spearheaded national initiatives to empower women in outdoor activities by teaching essential skills and fostering a supportive community through monthly events and networking opportunities.• Advised the entrepreneurial owner on the national growth potential of the business through strategic merchandise and product development, successfully designing, launching, and managing the merchandise department from concept to customer delivery.• Established, evaluated, and led a team of writers to consistently generate engaging outdoor travel content for digital platforms.• Advanced the online content strategy by innovating and transitioning the entire content business to a more effective delivery model.• Developed and implemented comprehensive safety and emergency preparedness protocols for outdoor group adventures, ensuring a secure experience for all participants. Show less

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  Joyful

  Jun 2019 - now

  As the Director of Client Experience at Joyful, I lead our company’s efforts to create a unified, client-centric approach that not only enhances the client journey but also drives strategic growth and operational excellence across the business. In this role, I am responsible for shaping key business decisions and directing our strategy to ensure Joyful’s mission is realized through impactful client engagement and seamless project execution.As a member of the leadership team, I oversee the complete client lifecycle—from marketing and sales through onboarding, account management, and project delivery—ensuring a consistent and exceptional experience at every touchpoint. I play a pivotal role in setting strategic priorities that increase client acquisition, retention, and satisfaction, while continuously refining processes to maximize operational efficiency. Additionally, I balance our team resources to align with project needs and oversee financials to ensure cost-effective projects that support both client and company growth. My responsibilities include equipping our sales teams with the tools and resources they need, implementing data-driven strategies aligned with our business objectives, and guiding Joyful’s positioning within the market.By fostering cross-departmental alignment and balancing both strategic oversight and hands-on execution, I contribute to Joyful’s growth and success, supporting our commitment to making work more joyful for clients and their teams. Show less

  • Director of Client Experience

    Nov 2024 - now

  • Lead Project Manager

    Jun 2019 - Nov 2024