Alexandra Troboas

Experience

• 

  MANGO

  Jun 2014 - Jul 2014

  Sales Clerk

  • Customer Service• Image and maintenance of the store• Inventory management

• 

  Kalinowski Promotions

  May 2016 - Jun 2016

  Student Intern

  • Researched fast-food franchises• Welcomed foreign customers• Calculated the monthly turnover of "Bintz After-Mix" evenings

• 

  La Brasserie de Tahiti

  Nov 2016 - Dec 2016

  Marketing Intern

  • Researched and selected a new glass and a new supplier for the local TABU beer range due to the previous glass’s lack of added value vis-à-vis the bottle• Centralized market information for supermarkets and HORECA products via Excel and price-checked competing craft beers • Conducted tastings on different Coca-Cola products to verify their suitability with the local market (Fanta, Honest Kids, Vaiti)

• 

  Noumea Gros

  Oct 2017 - Dec 2017

  Assistant Product Manager - Intern

  • Created and launched an artisanal coffee brand sold exclusively via the boutique store by conducting a market analysis of the coffee industry, defining the marketing mix, offering packaging proposals, and sourcing new Australian suppliers• Carried out a customer satisfaction survey to understand the quality of Café Mélanésien’s products and services in New Caledonia (CRM)

• 

  Coca-Cola South Pacific

  Sept 2018 - Mar 2019

  E-Commerce Intern

  • Worked as the lead touch point for internal and external stakeholders in building Coca-Cola's A+ Digital Shelf for TCCC and CCA brands (500+ SKUs) and executing in market across Australia’s key eCommerce retailers (Coles, Woolworths, Amazon) to provide a best-in-class consumer experience• Ensured all products had shoptimized imagery; Optimized organic search; Provided enhanced content (lifestyle images, product NIPs, ratings & reviews)• Leveraged conversational commerce by building an Alexa-for-Business flash-briefing skill to share market visit information internally Show less

• 

  Coca-Cola Oceania

  Apr 2019 - now

  - Develop go to market strategy & PICOS for total TCCC portfolio across Grocery for New Zealand and the Pacific Islands, working closely with Frontline Brand, Franchise, RGM, Insights, and CCEP bottler teams. - Deliver Commercial/Channel strategies (pre-store and in-store) for brand campaigns based on shopper and channel insights. Involved from initiative kick off, to brand prioritisation, gate meetings, shopper material creation, and in market execution.- Lead commercial thought leadership and shopper-centric approach across internal & bottler meetings through retailer data analysis and quant/qual insight projects. Show less • Manage creation, syndication and publishing of content to various digital commerce retailers, working closely with brand, retail account, science & regulatory, and IT teams• Collaborate internally with key functions (Brand, Activation, Customer teams) on Campaign implementation in the digital sphere using global best practice – digital screens, e-commerce (B2B2C, Menu Aggregators, Vending etc)• Own and steward the tracking and measurement of our e-commerce execution, menu aggregator and digital signage execution in Grocery, Vending and broader On The Go channels to key sales stakeholders by leveraging digital tools (EDGE by Ascential and Dashmote) - eRED• Curate and share shopper, consumer, and path to purchase best practices among Brand, Marketing Activations, and Customer teams• Identify and pilot opportunities with emerging customer partners to drive joint business opportunities Show less

  • Senior Channel Manager New Zealand & Pacific Islands

    Apr 2021 - now

  • Digital Shopper Marketing Manager

    Mar 2020 - Apr 2021

  • E-Commerce Content Coordinator

    Apr 2019 - Mar 2020