
Kelsey Eustace

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About me
Assistant Director of Marketing at University of Maryland College of Arts & Humanities
Education

Muhlenberg College
2009 - 2013Bachelor of Arts Dance; English 3.918 GPAActivities and Societies: Summa Cum Laude, Phi Beta Kappa, Omicron Delta Kappa, Muhlenberg Dance Association (Public Relations Coordinator), The Perkulators Dance Team (Marketing Chair)

University of Maryland Global Campus
2020 - 2023Master of Science - MS Marketing/Marketing Management, General 4.0 GPAActivities and Societies: Phi Kappa Phi multidisciplinary honor society for academic achievement Alpha Mu Alpha honor society for marketing, which is affiliated with the American Marketing Association This online master’s specialization was designed from the ground-up with the needs of working professionals in mind. During our 36-credit program, you'll work to deepen your understanding of in-depth concepts that may help you distinguish yourself in this ever-changing field and advance in your career. You’ll take an array of courses that focus on marketing analytics, search engine optimization (SEO), and more. Plus, you’ll gain a solid foundation with core courses in organizational theory… Show more This online master’s specialization was designed from the ground-up with the needs of working professionals in mind. During our 36-credit program, you'll work to deepen your understanding of in-depth concepts that may help you distinguish yourself in this ever-changing field and advance in your career. You’ll take an array of courses that focus on marketing analytics, search engine optimization (SEO), and more. Plus, you’ll gain a solid foundation with core courses in organizational theory, finance, and statistics and a strategic management capstone. Show less
Experience

Muhlenberg Community Dance Center
Sept 2009 - May 2013• Wrote and edited press releases, articles, and marketing materials for print and web• Designed posters, flyers, advertisements, and concert programs using Adobe Creative Suite• Created and distributed department promotions in print, media, and the web for dance productions• Facilitated email communication with faculty, staff, choreographers, and dancers in a prompt and professional manner• Administered social media on Facebook, Twitter, and Youtube• Updated website content Show less
Dance Instructor
Sept 2010 - May 2013Peer Tutor in Dance
Sept 2010 - May 2013Theatre & Dance Department: Marketing Dance Coordinator
Sept 2009 - May 2013

Joy of Motion Dance Center
Dec 2011 - Jan 2012Marketing Intern• Assisted at Joy of Motion Dance Center events including Imagination Bethesda and the youth dance recital• Created and designed event cards, flyers, and posters using Adobe Creative Suite• Painted, designed, and configured informational bulletin boards for the three studio locations• Managed and sent donation packets for auctions and organized thank you letters for tax deduction purposes• Created and edited e-newsletters through Constant Contact to be sent to Joy of Motion patrons. I posted event and calendar listings online to advertise upcoming auditions/performances• Organized patron addresses and contact info from Mindbody into excel spreadsheets Show less

The John F. Kennedy Center for the Performing Arts
Jun 2012 - Aug 2012Explore the Arts/Exploring Ballet with Suzanne Farrell Intern• Planned and administered day-to-day operation of Exploring Ballet with Suzanne Farrell (EBSF), a three-week training program for pre-professional dancers• Managed comprehensive database entries for over 30 participants• Worked closely with other Kennedy Center Departments including Press for students, Marketing & Graphic Design for program logos, and Production for events and studio/room set-up requests• Managed production, and distribution of over 70 EBSF 20th Anniversary Commemorative Jackets• Assisted in program financial management for catering, jackets, program supplies, and tuition• Managed alumni database, invitations, and guest list for the 20th Anniversary Festivities• Planned and implemented adult educational events such as theater look-ins, lectures, and ticketed master classes• Created interoffice event memos, event programs, and event reports• Drafted brochure copy for the ETA 2012-2013 season Show less

New Chicago Dance Studio
May 2013 - Jun 2015Dance Instructor• Instructed students in dance technique, terminology, choreography, and dance history• Developed comprehensive lesson plans for youth through adults that incorporate artistic exploration, anatomical awareness, technical development, and creativity• Trained 3 assistant dance teachers• Communicated effectively with students and parents• Collected monthly tuition payments and recital registrations• Coordinated costume, shoe, and attire orders• Choreographed over 20 dance routines in a variety of genres for various performance opportunities Show less

Arts and Humanities Council of Montgomery County
Dec 2013 - Oct 2018Marketing and Communications ManagerAlso held the roles of Marketing and Operations Manager; Marketing and Operations Assistant Manager; and Marketing and Administrative Coordinator. • Provide consultation and marketing services for over 80 arts and cultural organizations• Write engaging content for website, email, social media, television, and advertising campaigns• Coordinate the cooperative advertising program with The Washington Post and Bethesda Magazine, which gives members a 50% discount when they advertise through AHCMC. This includes making detailed database entries to take reservations, collecting and formatting all ads to match the stye guide, distributing proofs to advertisers, making requested edits, and meeting strict deadlines• Assist in the coordination of AHCMC’s professional development program that consists of at least 8 forums, workshops, and seminars annually• Produce print and web graphic designs for all AHCMC departments using Adobe Creative Suite• Copyedit content to ensure high quality communications aligned with AHCMC's brand• Manage and promote the CultureSpotMC.com website, online calendar, and magazine• Produce The Guide to Children’s Arts Activities – a bilingual publication delivered to all Montgomery County public elementary schools and libraries twice a year. This publication has an annual print distribution of 200,000• Manage collection of audience intercept surveys for Arts & Economic Prosperity 5 (AEP5) for Montgomery County, MD based on Americans for the Arts’ national guidelines. Exceeded the goal by more than 20% with over 1,000 surveys collected• Assist CEO and Deputy Director with day-to-day operations and meeting scheduling• Plan and support event production for agency-wide initiatives independently and with a team Show less

Ballet Academy
Jul 2015 - Jan 2020Dance Instructor• Teach dance technique, terminology, choreography, and dance history to youth and adults• Develop comprehensive lesson plans that incorporate artistic exploration, anatomical awareness, technical development, and creativity• Choreograph age and ability appropriate dances to be performed in recitals and community performances

University of Maryland
Oct 2018 - nowAssistant Director of Marketing at College of Arts & Humanities
Apr 2022 - nowMarketing Communications Coordinator for The School of Music
Oct 2018 - Apr 2022
Licenses & Certifications
- View certificate

Smartsheet Essential Training
LinkedInJun 2024
Honors & Awards
- Awarded to Kelsey EustaceMULE AWARD Nomination for the Creative/Performing Arts: Dance Omicron Delta Kappa Apr 2013 Kelsey Hutchison has been recognized for leadership excellence in dance, and is therefore awarded this honor by the Alpha Epsilon Circle of Omicron Delta Kappa.
- Awarded to Kelsey EustaceOmicron Delta Kappa Omicron Delta Kappa National Leadership Honor Society: Alpha Epsilon Circle Sep 2012 National Leadership Honor Society.
- Awarded to Kelsey EustacePhi Beta Kappa Phi Beta Kappa Academic Honor Society May 2012 Highest Honor Society for the Liberal Arts.
Volunteer Experience
Chair
Issued by City of Laurel Arts Council on Sept 2017
Associated with Kelsey EustaceAt-Large Committee (Communications)
Issued by Emerging Arts Leaders DC on Jul 2016
Associated with Kelsey Eustace
Languages
- inIntermediate spanish
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