Moti Tzuk

Experience

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  Negev online

  Dec 2001 - Feb 2005

  Web Developer & Digital Marketing Specialist for Nightlife Industry

  • Co-founded a leading nightlife and entertainment website for southern Israel in 2001• Developed a comprehensive platform for businesses to advertise events, menus, and promotions• Implemented features for visitors to view, download, share, and print party photos• Integrated ticket purchasing and news reading functionalities into the website• Key role in website development and ongoing operations• Created custom websites for client businesses• Designed promotional materials including banners and flyers Show less

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  Ad Agency

  Mar 2005 - Apr 2006

  Webmaster & SEO Specialist | Online Gaming Affiliate Marketing

  • Developed and optimized high-converting landing pages for affiliate marketing campaigns in the online gaming industry• Implemented SEO best practices, improving search engine rankings for key gaming-related keywords by 40%• Designed responsive landing pages that increased mobile conversion rates by 25%• Collaborated with the marketing team to align landing page content with ongoing promotional campaigns• Utilized A/B testing to continuously improve landing page performance, resulting in a 30% increase in click-through rates• Managed and updated multiple landing pages simultaneously, ensuring consistent branding and messaging across various gaming titles• Implemented tracking codes and analytics tools to measure landing page performance and gather user behavior data• Optimized page load times, reducing bounce rates by 20% and improving overall user experience• Worked closely with affiliate managers to tailor landing pages to specific target audiences and gaming niches• Ensured all landing pages complied with advertising regulations and gaming industry standards• Integrated various call-to-action strategies, increasing user engagement and sign-up rates by 35%• Maintained and updated a content management system for efficient landing page creation and modification• Conducted regular competitor analysis to identify trends and opportunities in landing page design for the gaming industry• Collaborated with the development team to implement new features and functionalities on landing pages• Created and maintained documentation for landing page best practices and workflows Show less

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  Autocar Israel (Acquired by Autocar Media Group Ltd)

  Apr 2006 - Mar 2017

  Founder, CTO & Business Data Analyst | Digital Solutions Services for Automotive Industry

  • Founded and scaled a tech company providing comprehensive digital solutions for the Israeli automotive industry• Developed and implemented digital strategies, increasing clients' online presence and revenue by an average of 15-20%• Personally designed and coded 50+ responsive websites, improving client engagement rates by 10-15%• Created and managed digital advertising campaigns with a cumulative budget of 500,000ILS, resulting in a 20-30% increase in qualified leads for clients• Implemented e-commerce solutions that boosted online sales for automotive clients by an average of 20-25%• Handled all aspects of UX/UI design, reducing bounce rates by 15% and increasing user retention by 20%• Grew the company from a solo operation to a team of 25 employees within 7 years• Expanded client base from 5 to 50 satisfied customers in the automotive sector• Oversaw 100+ projects from conception to execution, maintaining a 95% client satisfaction rate• Continuously updated skills, becoming proficient in Web Development Programming tools like : C++/ Java / Java Script , Php / .net , Html , Scss etc. and databases like MySQL/ SQLite / PostgreSQL / MongoDB. Show less

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  Autocar media group Ltd

  Apr 2017 - Jan 2019

  VP of R&D | Automotive Digital Solutions

  • Continued as VP of R&D for three years post-acquisition, ensuring smooth transition and ongoing innovation• Led research and development initiatives, focusing on cutting-edge technologies for the automotive digital space• Oversaw the development of new products and services, expanding the company's portfolio by 50%• Managed a team of 30 developers and researchers, fostering a culture of innovation and continuous learning• Implemented agile methodologies, improving project delivery times by 20-25%• Collaborated with other departments to align R&D efforts with overall business strategy and market demands• Presented new technologies and product roadmaps to key stakeholders and clients• Maintained strong relationships with industry partners and academic institutions to stay at the forefront of technological advancements• Reduced development costs by 15-20% through efficient resource allocation and process optimization Show less

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  Freelance

  Jun 2019 - now

  Business Data Analyst

  • Experienced in SQL & Python, with expertise in data preparation, analyzed and present conclusions• Optimized operational efficiency by identifying areas for improvement and implementing effective solutions• Drove client satisfaction by delivering exceptional service and building strong relationships• Managed complex projects and built reports using Tableau and Power BI