Christopher Becker

Experience

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  Grey

  Aug 2004 - Jun 2007

  Strategic campaing planning for multiple clients and new business projects➤ Conducted market research, product positioning and campaign planning for several existing and potential client companies such as Volkswagen, Karstadt, BILD-Zeitung and Handelsblatt.➤ Prepared pitch presentations for the advertising account of Volkswagen Utility Vehicles including field research, assistance of focus group moderation and internal coordination between departments such as client services, creative department and market research. Show less

  • Junior Strategic Planner

    Jan 2007 - Jun 2007

  • Apprenticeship "Management Assistant in Advertising"

    Aug 2004 - Jan 2007
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  MediaCom

  Mar 2014 - Aug 2015

  Media Planner

  Media consulting and planning as a member of the client management unit for Deutsche Telekom AG➤ Preparation and implementation of media plans for numerous campaigns with personal accountability for substantial media budgets ➤ Daily client consultation on all aspects of media planning: creation of media flow charts and media buy authorizations, market analysis, media evaluation and selection, regional and demographic targeting, development of special advertising formats, monitoring of media trends, ex post analysis of campaign results and efficiency Show less

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  NFusion

  Jan 2016 - Aug 2016

  Media Planner

  Digital media planning and buying for key client accounts from a multitude of verticals such as IT solutions, Finance and Healthcare.➤ Planning and management of digital display campaigns and online demand gen programs➤ Development and management of lead generation campaigns for B2B clients➤ Development of branding and awareness campaigns (B2C and B2B)➤ Management of paid social campaigns➤ Assistance with paid search campaigns and video content strategy development

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  Just Global

  Aug 2016 - now

  ➤ Client account team lead➤ Digital media planning and buying for key B2B client accounts (enterprise software and security, data management, financial services)➤ Guide media strategy and find the story behind the performance data➤ Development, management and strategic optimization of demand generation, targeted awareness and brand campaigns➤ Management of client and vendor relationships➤ Coordination of internal teams such as programmatic buying, analytics, paid search and paid social Show less

  • Sr. Director, Account Management

    Apr 2021 - now

  • Associate Director, Account Management

    Sept 2019 - Apr 2021

  • Media Account Supervisor

    Oct 2017 - Sept 2019

  • Senior Media Account Manager

    Aug 2016 - Sept 2017