Ina Rakas

Experience

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  Dermofarm

  Oct 2013 - Oct 2014

  Marketing Comodynes

  Assistance in the preparation of presentations, training material, analyzing and researching the market, statistical analysis, updating forecast for the international market, stock control and inventory, managing international distributing accounts; monthly sales reports for national and international market, ...

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  L'Oréal

  Nov 2015 - Apr 2018

  Product Manager & PR Specialist

  - Responsible for three brands; Kérastase, L’Oréal Professionnel and Matrix- Implementing and monitoring marketing mix strategies to build integrated, engaging consumer brand experiences- Executing new product launches and follow ups- Local adjustment of international mktg materials, cooperation with media agencies- Managing brand marketing plans, budgets and ensuring sales forecast accuracy- Customer market analysis and making recommendations to management- Education team support in launch of education programme on local market - Organizing PR events, Fashion Week backstage activations; PR Project event; Unleash the star in you in collaboration with Grazia Magazine- Collaboration with influencers for major brand launches and events- Social media activities per brand in the line with education activities- Support in adaptation of global educational materials on local market & support in organisation of hairdresser events (launching new products, collections and trends)- Collaborating with other departments (regulatory affairs, sales, logistic, education, etc.) and partner agencies to build a broader business strategy Show less

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  Fira Barcelona

  May 2018 - Feb 2020

  Project Coordinator
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  Future Cosmetics

  Oct 2020 - now

  Product Manager

  - Responsible for six brands, digital and trade marketing- Developing, preparing and executing marketing plans- Product launch implementation and execution; product and price positioning, sales analysis, market research, identifying target audience; implementing and monitoring marketing mix strategies (360° marketing programme)- Responsible for marketing budget, planning, managing, monitoring- Market insight: data analysis, identifying market trends - Managing NPD projects - Planning and analysing P&L per project- Preparing campaign materials; ATL and BTL communication- Coordination with agencies: media buying, digital, graphic, printing- Developing, planning, organising and coordinating of sales promotions- Managing influencers, brand ambassadors, organising PR & Influencer events- Sponsorship activations at Vogue Fashion Night Out, Woman & Elle Eco Awards, ...- Coordination with other departments (sales, legal, finance, logistics) and mentoring- Analysing campaigns and developing new business cases to present to management Show less