Shabbir Razi

Experience

• 

  Mobil Oil

  Apr 1998 - Apr 2006

  Managing Sales of Industrial & Automotive Lubricants of Exxon Mobil Branded Lubricants in Lahore region. Facility management of Lahore regional office and warehouse

  • District Business Manager

    Jun 2000 - Apr 2006

  • Administration Officer

    Apr 1998 - May 2000
• 

  MAL Pakistan Limited

  May 2006 - Jun 2014

  Managing Sales of ExxonMobil Industrial & Automotive Lubricants Sales in Lahore- Faisalabad & Islamabad Area. Managing Sales of ExxonMobil Industrial & Automotive lubricants in Industries & B2B market for territory- Jehlum upward north

  • Business Manager - Industrial Lubricants - Central Region

    Feb 2012 - Jun 2014

  • Area Business Manager - Industrial Lubricants

    May 2006 - May 2014
• 

  PETRONAS Lubricants International

  Jul 2014 - Dec 2018

  Business Development Manager - Pakistan ( Industrial & Direct Sales )

  Responsible for Business Development of PETRONAS Branded Industrial & Automotive Lubricants in Industries & Direct Sales - Nationwide.• Successfully launched PETRONAS industrial lubricants in Pakistan Market.• Developed sales team and distribution network and involved in marketing activities for promotion of PETRONAS brands in Pakistan. • Management of sales team and distributors nationwide.

• 

  Attock Petroleum Limited

  Dec 2018 - now

  Manager Lubricants

  As an experienced professional in the field of sales and demand planning, I have successfully executed the following responsibilities:Sales and Demand Forecasting:Developed accurate monthly, quarterly, and yearly sales forecasts.Monitored and ensured achievement of sales targets for lubricants, as per management agreements.Sales Team Management:Led and managed sales teams across major cities in Pakistan.Provided guidance, coaching, and performance evaluations to the sales team.Production Planning:Handled production planning at the Lube Oil Blending Plant.Coordinated with production teams to optimize output and meet demand.Inventory Management:Maintained stock norms based on sales trends and forecasts.Collaborated with the sales department to align inventory levels with market demand.Vendor and Supplier Relations:Managed relationships with vendors and suppliers related to lubricants.Negotiated contracts and renewals as per legal advice and company policies.International Business Affairs:Successfully handled business affairs with JX Nippon - Japan.Executed sales and marketing plans, attended meetings, and managed correspondence.Ensured timely royalty payments and compliance with agreements.Procurement and New Product Development:Procured lubricants, additives, and base oil through JX Nippon Japan for ENEOS and OEM business.Explored new product development opportunities based on market requirements.Customer Insights and Coordination:Collected customer feedback, conducted market research, and analyzed reports.Coordinated with different departments to ensure timely execution of Lubricants department plans.Policy and Procedure Reviews:Regularly reviewed prevailing policies and procedures for efficient controls.Made recommendations for revisions in line with industry practices and market dynamics to remain competitive. Show less