Sally Gilding

Experience

• 

  SAGE Publications

  Aug 2008 - Dec 2016

  Key responsibilities:• Coordinating the marketing for SAGE’s Politics and Criminology books lists• Contributing to the marketing for SAGE’s Research Methods books list• Leading SAGE Books Marketing team’s Social Media strategy and knowledge development• Line management (1 direct report) - Designing, implementing, and reporting on marketing strategies to drive sales and adoptions of products, and increase list revenues - Planning and reporting on budgets - Managing email campaigns to drive sales and adoptions - Managing social media campaigns to drive sales and adoptions, and promote list brand messaging - Optimising web SEO and managing online presentation of products - Market research and trend monitoring - Coordinating conference marketing material - Presenting products to international sales team - Liaising with editorial, production, sales, design, CRM, and PR teams - Managing performance and professional development of direct report Show less

  • Books Marketing Manager

    Mar 2013 - Dec 2016

  • Books Marketing Executive

    Oct 2010 - Mar 2013

  • Books Marketing Assistant

    Aug 2008 - Sept 2010
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  Trinity College London

  Dec 2016 - Oct 2018

  Senior Marketing Manager

  Key responsibilities: Coordinating the central marketing for TCL’s music and drama portfolios of exams and qualifications:• Devising and implementing the branding and messaging of new products and packages, and communicating this with marketing hubs in key international markets• Reporting on and analysing KPIs including revenue, campaign results, and web traffic • Managing and reporting on budgets• Managing international email campaigns to drive awareness and website traffic • Managing international paid and organic search campaigns, and social media communications • Undertaking market research, and trend and competitor analysis• Producing online content including videos, downloadable resources, and adverts• Producing print collateral including booklets, leaflets, and conference material• Liaising closely with Product Management team, design, and affiliated publishing arm Show less

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  Mendeley

  Oct 2018 - Nov 2020

  Marketing Manager
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  Elsevier

  Nov 2020 - now

  Portfolio Marketing Manager | Certified Scrum Master