Nicole W.

Experience

• 

  Lush Fresh Handmade Cosmetics South Africa

  Jan 2015 - now

  As Brand Communications Manager, I lead the strategy and execution of internal and external brand communications, ensuring alignment across marketing, PR, and events. I oversee comprehensive brand management efforts, from strategic planning to reputation management, with a strong focus on delivering impactful campaigns. I manage a range of projects, ensuring seamless coordination between teams and stakeholders while driving process improvements and optimizing workflows. My role requires the ability to create engaging digital strategies and execute large-scale events while maintaining consistent brand identity across all touchpoints. I also collaborate closely with cross-functional teams, ensuring that communication across departments is cohesive and effective. Show less As Social Media Manager, I developed and executed a comprehensive social media strategy, crafting compelling content and driving brand engagement across various platforms. My role involved content management, SEO copywriting, and community management, ensuring consistent messaging and a strong brand presence online. I worked closely with cross-functional teams to align marketing efforts and improve processes for content creation and campaign execution. Through effective storytelling and targeted strategies, I drove significant growth in social media engagement, expanding the brand's reach and building an active online community. Show less As the National Brand Trainer, I developed and facilitated comprehensive training programs for sales teams across the country. I led the training and development efforts, ensuring team members had the knowledge and skills to represent the brand effectively. I collaborated with cross-functional teams to ensure consistency in messaging and aligned training materials with broader company objectives. I also drove process improvements to enhance training delivery, ensuring each session was impactful and led to measurable results. In addition, I coached and mentored regional trainers, building a strong leadership pipeline across the organization. Show less As a Product & Brand Trainer, I specialized in product, brand, and customer service training for sales staff, focusing on empowering teams with the tools to effectively communicate the brand’s values and product offerings. I facilitated training sessions that emphasized sales performance, brand identity, and customer experience. Working closely with other departments, I contributed to the development of training materials and ensured content was tailored to the specific needs of diverse teams. Through leadership development and hands-on training, I helped improve employee performance, driving a more knowledgeable and motivated workforce. Show less

  • Brand Communications Manager

    Mar 2022 - now

  • Social Media Manager

    Aug 2021 - Mar 2022

  • National Brand Trainer

    Feb 2019 - Aug 2021

  • Product & Brand Trainer

    Mar 2017 - Jan 2019

  • Sales Assistant

    Jan 2015 - Feb 2017