Barbara S.

Experience

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  Gaming VC Corporation Limited

  Jan 2010 - Jan 2011

  Web Designer
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  Armstrong the shirt

  Jan 2011 - Jan 2011

  Freelance Graphic Designer
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  Modern Times Group

  Jul 2011 - Jun 2012

  Graphic/UI/ Web Designer
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  Bet24.com

  Jul 2011 - Jun 2012

  Graphic Designer

  • Adapted existing product designs to suit the needs of clients.• Communicated difficulties and challenges of commissioned work with the appropriate clients.• Finished several web design and graphics projects utilizing skills with graphics, audio and visual tools.• Promoted design offerings and specials through social media and online marketing resources.

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  TRC Family Entertainment Limited

  Jun 2012 - Jan 2015

  UI/UX Designer, Team Lead

  • Managed UI Team in Delivering Art Assets based on my prototypes• Wrote various Game Design Documents and Specs• Collaborated with Game Designers to plan, develop and implement best interactive game experiences and UIs• Created Wireframes, Prototypes and UI videos

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  Exient

  Jan 2015 - Aug 2016

  UX Designer

  • Conducted market research to learn of current trends and to apply best usability solutions accordingly.• Developed and implemented tailored service plans to the needs of games projects• Evaluated the customers' needs and provided service options to meet their requirements.

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  Gaming Innovation Group

  Feb 2015 - Aug 2022

  Project Manager, Senior UX Researcher

  •GiG Logic automation software - managed service and UX design, research, and feature planning•Collaborated with Affiliate Design, Dev and Marketing team to plan, develop and implement optimal and compliant b2b and b2c product solutions• Managed UX workflow, all the way from user testing, flow creation to advanced interactive prototypes• Created Personas and User journeys• Adapted existing product designs to suit the needs of the evolving market• Managed several of concurrent projects at one time.• Analyzed businesses' computer and technological needs to determine what usability recommendations should be made. Show less

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  Know Your Crowd

  May 2021 - now

  Independent UX Consultant and Trainer @ Know Your Crowd

  Know Your Crowd is a project that grew out of my passion for researching the relationship between products and how they are used by people. I deeply believe that every entrepreneur is an explorer and an innovator. Anyone can utilize design thinking, and it is my goal to spread the word to anyone who wants to future-proof their product, service, or business and grow with their customers and clients.

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  Carry1st

  Jun 2022 - Sept 2022

  UX Consultant

  • Conducted research and provided support for website gamification application, introducing new visual applications and gamification elements.• Collaborated with the company to enhance user experience and engagement through innovative design solutions.• Implemented user-centered design principles to optimize website functionality and drive user interaction.

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  Ka.app

  Sept 2022 - Nov 2024

  UX Consultant

  • Managed UX strategy for Ka.app, including stakeholder communication, user interviews, user journey oversight, service blueprinting, and design testing.• Collaborated with cross-functional teams to ensure user-centric design solutions.• Implemented user feedback to optimize user experience and drive product improvements.

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  Yolo Group

  Nov 2024 - now

  Principal UX Researcher

  • Setting Standards: Establishing best practices for UX research methods, processes, and tools. • Developing Strategy: Aligning research strategy with business goals to support product discovery. • Generating Insights: Leading research efforts to understand user needs and inform product decisions. • Optimizing Processes: Streamlining research workflows for seamless integration across product stages. • Collaborating Across Teams: Working with product, design, and engineering to align research with strategy. • Promoting User-Centered Thinking: Mentoring teams on the value of UX research in the product lifecycle. • Delivering Actionable Insights: Sharing findings that guide stakeholders at all levels Show less