
Asit Saha
Business Development Executive

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About me
Office Manager cum Author at Pomegranate Advertising
Education

Globsyn Business School , Kolkata
2004 - 2006PGDM Marketing, brand managementActivities and Societies: serendipity, ad mad show, brand development concept creation. copy writing, visualization, concept creation

Guru Gobind Singh Public School, Bokaro Steel City
1995 - 1997AISSCE science
Chinmaya Vidyalaya, Bokaro Steel City
1982 - 1995AISCE general
Nagpur University
1997 - 2003B.E. industrial electronics
Experience

Indiabulls securities ltd
Feb 2006 - Jun 2006Business Development Executive Responsible for selling of DMAT A/cs, handling the key accounts pertaining to them. Entrusted with the onus of Lead generation of sales, while penetrating in newer markets. Ensure smooth execution of sales & order processing, forwarding the proposals to the concerned authority.* Strategising Marketing and Sales plan to capture and retain market share. Designing & implementing strategies, understanding the customer requirements. Following up clients, attending to all their queries with satisfying solutions. Manage activities pertaining to negotiating/ finalisation of deals. Show less

The Statesman
Jul 2006 - Jun 2007Management Trainee Controlling & coordinating the selling of spaces, pertaining to classified & classified display. Implementation & achievement of Sales strategies through Direct Sales team & a network of dealers. Evolve market segmentation & penetration strategies to achieve targets, catering to the tastes & demands of the target customers. Managing business development activities entailing mapping of new and niche market. Conceptualising & creating new proposals, meeting customer exact requirements. Chalking out new lucrative plans to enhance market revenues & profitability. Show less

Pomegranate Advertising
Jul 2007 - Aug 2018Advertising Copywriter* Understanding the brand objectives of clients and conducting brainstorming sessions for generating ideas.* Incorporating uncommon approaches for generating ideas if required.* Writing advertising copies for radio (jingles), television ( ad film), print (newspaper, magazine, flyer), OOH and social media .

Pomegranate Advertising
Sept 2018 - nowOffice Manager cum AuthorHandling accounts, brand strategy, production, delivery and legal tasks related with outdoor (OOH), print and electronic medias. - Opening and closing office- Maintaining attendance of staff including housekeeper- Managing office stationary- Occasionally arranging for morning tiffanies if demanded by workers - Assisting the senior graphic designer for English typing works- Assisting production workers for rolling, packing and pocketing hoarding materials- Helping fitters to collect hoarding materials for final fixing - Giving intimation to the hoarding manager for calculating and disbursing salaries of staff.- Raising bills of flex, vinyl and other banner and other customized items like visiting card, iron frame and glowsign boards- Clarifying special rates of customers from the proprietor while raising bills- Ensuring customers get delivery on time- Settling customer disputes- Follow up for payments that are due- Maintaining cheque register and soft copy (receipts and payments)- Filling up of cheque deposit slips (clients and landlords)- Procuring bank statements for analyzing status of cheques and NEFTs- Liaisoning with tax consultant to pay professional tax, file GST and IT returns- Complying with bank norms to maintain CC and savings accounts - Renewing the trade license - Monitoring and paying electric bills of hoardings and pole kiosks erected at various locations - Taking care of production inventory including printing ink- Notifying proprietor about vendor payments- Managing tax records of various municipalities - Handling cash and notifying the proprietor regarding profit- Assisting the hoarding manager in various official works- Notifying grievances of staff to the proprietor for early settlement- Formulating brand strategy- Writing fiction and nonfiction books on Amazon. Show less
Licenses & Certifications
- View certificate

The Fundamentals of Digital Marketing
NGC | Google Cloud Premier Partner | EMEAJul 2019 - View certificate

Advanced Branding
LinkedInJul 2019 - View certificate

Introduction to Advertising
Alison - Free Online LearningAug 2019
Languages
- enEnglish
- beBengali
- hiHindi
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