Deya Ray

Experience

• 

  ColorPlus

  Jun 2014 - Jul 2014

  Fashion Design Intern

  My responsibilities included:-to assist the Design Team in closing the AW15-16 season.-to design digital illustrations & graphics for the upcoming Trade Show.-to analyze & propose themes based on the trends for the upcoming SS16 season.

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  Hippily Tech. Pvt. Ltd.

  Jun 2015 - Jul 2017

  Fashion Analyst

  I worked as part of the Content Team. It was a spontaneous role with no defined boundaries. The responsibilities included the following:-fashion and market analysis-curation & creation of content for the app & website-social media management for Facebook & Instagram-digital marketing for Facebook-graphic design for app, website & social media creatives-fashion blogging & editorial responsibilities-store relations & promotions-directing & executing photo/video shoots-post production-management of freelance & intern programs Show less

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  The Hipe Club by Hippily

  Sept 2016 - Jul 2017

  Fashion Blogger & Editor

  Hippily recently launched its blog - The Hipe Club. This blog was the brainchild of the Content Team & I played a key role in it's conceptualisation & initiation. My current responsibilities for the blog include:-Managing the content-Content writing-Styling-Planning & executing photo shoots-Editing-Managing the freelance programme-Identifying potential bloggers

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  BEWAKOOF®

  Aug 2017 - Jul 2021

  - Planning and driving yearly campaign calendars.- Ownership of key brand properties like Color Of The Month, Design Of The Day.- Coordination with production houses for brand appropriate digital ads and planning their rollout.- Driving brand surveys.- Managing platform real estate across web and app to ensure optimal CTR.- Maintaining and growing brand relationship with Disney, the biggest licensing partner.Bewakoof Studio- Single-handedly built an ecosystem of freelance writers and production houses meeting brand quality standards.- Planned content calendars and engaged in script-level feedback.- Marketing for studio releases.- Financial planning and budget management. Show less

  • Deputy Manager - Brand & Campaigns

    Apr 2019 - Jul 2021

  • Senior Digital Marketing Executive

    Apr 2018 - Mar 2019

  • Social Media Executive

    Aug 2017 - Mar 2018
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  PINKVILLA

  Nov 2021 - now

  RESPONSIBILITIES:Planning & Execution- Brand Building-> LNF Implementation: Implementation of consistent messaging of Pinkvilla's new positioning "Look No Further" across all communication channels-> B2B & B2C Newsletters-> Pinkvilla LinkedIn Reach & Follower Growth- Moment Marketing- Events & Major IPs: HallyuTalk Awards 2.0, Fanime Awards, Pinkvilla Screen & Style Icons, 17 Looms Launch- Monthly IPs: #VoiceOfTheRainbow Pride Month Campaign, Pinkvilla Masterminds, Seoul Talk Campaign, Independence Day Campaign, Navlook 2.0 Navratri Campaign, Devi Navratri Campaign, Love Letters Campaign, The Pink Oracle Campaign, FoodVibe Collective, Pinkvilla Party Edit Year End Campaign, - Market Scan: To explore new ideas and opportunities to promote the brand- Campaign Reporting: Timely submission of monthly & post-campaign reports- Vendor Management: Timely deliveries, cost optimization, & payment settlementCross-function coordination & team development- Liaising with editorial & production teams. Ensuring weekly delivery of promotion material as required.- Mentoring & coaching direct reportsROLES:Events- Operations Lead for Creator's United, PSI 2, & PSSI- Brand Solutions for PSI 2, & PSSI- Client Servicing for PSI 1, PSI 2, & PSSIPress Relations- Initiating and building a relationship with the Korean Cultural Centre of India (KCCI)- Representing Pinkvilla & India at the Press Delegation Exchange held on June 2023 in Seoul, South Korea.- End-to-end planning and coordinating for hosting the South Korean Press Delegation at the Pinkvilla Office in Oct 202317 Looms, Crafted by Pinkvilla- Fashion & Design guidance- Marketing & Content calendar management Show less - Developing overall brand vision, positioning and establishing brand guidelines- Developing and planning on ground and digital Marketing IPs that resonate with brand vision- In depth competitor and market research- Defining overall approach and strategy for the growth of UGC community IP Pinkvilla Rooms- Defining overall approach and strategy for growth of Korean-centric IP HallyuTalk- Conceptualizing and ensuring the execution of marketing calendars for individual IPs- Stakeholder & vendor management Show less

  • Senior Marketing Manager

    Apr 2023 - now

  • Marketing Manager

    Nov 2021 - May 2024