Clair Brewster-Kerby

Experience

• 

  Somerfield

  Jan 2001 - Jan 2003

  Sales Assistant
• 

  Sainsbury's

  Jan 2001 - Jan 2001

  Sales assistant
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  Waitrose & Partners

  Oct 2003 - Jan 2022

  Seconded support. Transitioning management structure with a service bolt on.

  • Team Manager

    Jun 2019 - Jan 2022

  • Personnel Service Centre Advisor

    Jun 2020 - Aug 2020

  • Team Manager

    Nov 2017 - Jun 2019

  • Team Manager

    Jul 2017 - Nov 2017

  • Operations Manager

    Feb 2016 - Jul 2017

  • Partner Coordination Manager

    Jul 2014 - Feb 2016

  • Section Manager

    Oct 2003 - Jul 2014
• 

  Clair Louise

  Mar 2020 - now

  Founder

  * Developed and implemented effective marketing strategies to promote Clair Louise and increase brand visibility* Created engaging and visually appealing online content, including photographs, videos, and written posts, to showcase the company's cakes and attract potential customers* Managed social media platforms, such as Instagram and Facebook, to maintain an active online presence and interact with followers* Handled the financial aspects of the business, including budgeting, invoicing, and expense tracking, to ensure profitability and financial stability Show less

• 

  Waymaker Consulting

  Jul 2022 - Jul 2023

  * Developed and executed comprehensive cross platform social media strategies for clients and engaged with online communities* Created and curated visually appealing content, including imagery, videos, and graphic designs, aligning with clients brand guidelines and storytelling objectives* Wrote scripts and developed storyboards whilst also taking on the roles of director and producer on sets, overseeing the entire production process with a meticulous approach to project management, including budgeting, scheduling, and resource allocation, to ensure timely delivery of content* Monitored industry trends and competitor activities to identify opportunities for innovation and improvement* Managed regular analytics and reporting to measure campaign performance and optimise content strategies* Developed and nurtured relationships with influencers to expand reach and enhance brand credibility* Managed third-party vendors for paid ads, coordinating with external agencies to plan, execute, and optimise campaigns across various platforms* Collaborated with website development agencies to ensure seamless integration of social media content and enhance user experience* Created diverse PR and copywriting content, including blogs, website content, and press releases* Conceptualised and executed events to enhance brand awareness. Leveraged events as opportunities to capture photos, videos, and user-generated content for multi-channel marketing and facilitated A/B testing Show less

  • Communication & Design Manager

    Nov 2022 - Jul 2023

  • Communications Executive

    Jul 2022 - Nov 2022
• 

  The BFA

  Jul 2023 - now

  Marketing and Communications Manager

  * Built and led the BFA’s new marketing team, ensuring a collaborative environment that delivered innovative campaigns and consistently exceeded performance targets.* Designed and executed marketing strategies, combining PPC, digital advertising and traditional media to strengthen the BFA’s reputation as a leader in UK franchising. Achieved a 159% boost in website traffic and record-high reach and conversions.* Spearheaded multiple profitable campaigns, driving significant revenue growth and a 48% increase in social media reach, with 1.98M impressions in 2024.* Launched The British Franchise Journal, the UK’s first authoritative franchise trade publication, further solidifying the BFA’s industry influence.* Curated monthly feature articles for the BFA magazine, conducting interviews with leading founders and franchisees, increasing subscribers by 28.4% and improving email open rates to 57.4%.* Built strong relationships with members, stakeholders and media partners, securing high-profile placements that elevated brand visibility and industry authority. Show less