Sean M. Rush

Experience

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  Career Education Corporation

  Oct 2004 - Jan 2016

  Held P&L accountability for $19M - 36M advertising budget with 8-16 indirect reports at schools for the Le Cordon Bleu College brands. Used statistical modeling and analytical techniques in direct marketing applications. • Designed and drove implementation of new databases, data tools and CRM platforms.• Ensured financial success of local and national promotions and experiential events. • Responsible for month-end financial close maintained budget spending within 5% of forecast.• Responsible for yearly marketing budget building using Citrix platform.• Worked with operations to ensure overall P&L deliverables. • Conceptualized and orchestrated brand marketing campaigns that reinforced and built brand equity. • Drove high campaign response rates that meet objectives. • Spearheaded innovative communication methods that resonate with targeted consumers increasing brand awareness and loyalty. • Drove strategies and tactics for maximizing overall response and profitability of direct marketing campaigns. • Coordinated with ground campuses on various retention programs.• Collaborated with advertising agencies and corporate marketing regarding strategies. • Collaborated with creative director to ensure brand cohesion, messaging, marketing tools and deliverables for the brand. Key Contributions: Le Cordon Bleu College of Culinary Arts • Implemented first multi-platform social media strategy for brand, which resulted in 75k new likes on Facebook and overall life in all platforms within a year. • Implemented first text to chat campaign which resulted in 1% conversion lift in response. • Implemented new show rate programming for incoming students. Project entitled "The Journey"• Implemented first live-experiential event for the brand, which was duplicated company wide for multiple brands. Show less Managed the marketing and lead coordination for: 2-8 Le Cordon Bleu College of Culinary Arts East Region- Held yearly P&L accountability for $2M - $16M advertising budget.- Coordinated creative shoots for marketing materials: photography and videography.- Oversaw all branding materials for the campus for academics, admissions and marketing. - Worked with local print companies for marketing tools.- Worked with VP of Admissions on lead generation strategies.- Worked with VP of Admissions on conversion and show rate strategies. - Worked with corporate marketing to ensure P&L deliverables were met.- Managed 3 customer experience employees.- Executed local PR initiatives.- Lead local B2B programming to grow relationships. - Executed yearly marketing budget building using Citrix model. Key Contributions: Le Cordon Bleu College of Culinary Arts East Region- Developed first consumer marketing campaign of student ran restaurants - Launched first CRM campaign for student ran restaurants.- Increased local experiential events by 500% in 1-6 markets- Involved the campuses with major local and national yearly events. - Garnered several 1st time national and local press placements. Highlight Food Network review. Show less

  • Director of Marketing And Advertising

    Oct 2008 - Jan 2016

  • Regional Marketing Manager

    Oct 2004 - Oct 2008
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  Modi Group LLC

  Jan 2016 - Apr 2024

  VP of Strategy and Brand Development

  Marketing agency that specializes in integrated marketing.An experienced marketing and brand development professional. Core duties are:- On boarding new clients for the agency. - Actively developing and implementing strategies for clients. - Operational tasks for clients - Staff scaling, budgets, operations optimizations. - Culinary Activations + Experiential execution- Brand Campaigns- Data Analytics- Content Creation- Paid Digital Strategy and Execution - Creative Show less

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  The Shular Institute

  Jan 2019 - Jan 2020

  Vice President of Operations & Marketing
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  Daryl Shular Hospitality Group

  Jan 2020 - now

  Vice President

  Build Internal and External RelationshipsMy job involves identifying opportunities to develop and strengthen relationships to advance the business. This means building cross-functional teams within the organization by connecting personnel across business lines or managing external vendor and supplier relations. Managing customer relations to increase the business’s visibility and reputation.Identify Business OpportunitiesAreas where our business can increase its footprint. I work on identifying potential partnerships, opportunities to enhance distribution and open up new markets, and methods to enhance efficiency within the organization’s sales and marketing departments.Direct Strategic MarketingMy role is taking on a hands-on approach to the company’s marketing efforts. Presenting market research and customer profiles to marketing directors and team members, recommending improved strategies to expand market reach. I coordinate activities between sales and marketing teams to introduce new campaigns and make decisions that drive sales growth.Support Operations PlanningI work closely with executives and operations specialists to improve operations planning and overall efficiency. Part of my role is constantly assessing marketing and sales operations, along with supplier and vendor activities, making recommendations for improvements and enhancements. Develop Proposals and PresentationsI often make presentations to company executives and management teams to highlight business or marketing opportunities. Preparing documents and information for requests for proposals (RFPs). These RFPs often present new opportunities for business growth and enhanced operations. Show less