Experience

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  Consulimus ag

  Aug 2008 - Aug 2013

  • Evaluated and analyzed customer surveys and mystery analyses• Prepared presentations in accordance with corporate identity• Assisted with market and competition analyses • Hired and managed project personnel• Developed evaluation documents in coordination with clients• Designed, implemented and analyzed market research projects • Planned, implemented, and analyzed market research projects autonomously• Supervised project employees • Developed and presented marketing strategy concept for a German companyDegree: Management Assistant for Marketing Communication

  • Student Employee Market Research

    Mar 2011 - Aug 2013

  • Project Manager

    Jul 2010 - Mar 2011

  • Apprentice in Management Assistant for Marketing Communication

    Aug 2008 - Jul 2010
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  Pernod ricard

  May 2014 - Nov 2014

  Brand management

  • Supported planning, implementing and analysis of national marketing activities and events• Executed competitive brand and market analyses• Collaborated in the reactivation of a gin brand (competition analysis, activation and budget planning)• Developed and created monthly business reports in English• Participated in projects regarding CSR/Corporate Communications/Public Affairs• Cooperated with other internal departments and external agencies

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  Vorwerk group

  Jan 2015 - Sept 2015

  Corporate communications

  Donations & Sponsoring, Public Relations, Team support

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  Hafervoll gmbh

  Sept 2015 - Jun 2018

  •Positioning and further development of the brand HAFERVOLL•Tracking of the market, competitors and overall trends•Brand and product design strategy, corporate design development (design & webpage relaunch)•Support sales with POS execution•Development of marketing and communication plans for all relevant channels•Social Media Management (Online-Strategy, Content & Influencer Marketing, SEO)•Content coordination and hosting of the company’s webpage and integrated online shop (Lightspeed)•Event marketing (National & International Conventions e.g. FIBO, Anuga) Show less

  • Marketing Manager

    Oct 2017 - Jun 2018

  • Junior Marketing Manager

    Sept 2015 - Sept 2017
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  Sc johnson

  Jul 2018 - Jun 2021

  Senior associate trade/customer marketing home cleaning dach

  Developing full-year trade marketing strategy and managing $2.5 million tradespending budget for the responsible category to ensure best-in-class execution of thecustomer marketing programs, to meet all relevant business objectives.• Implemented a new POS communication activity to grow sales and brand awareness with an overall value sales uplift of 40%• Supported product relaunch on one key driver segment and drove profitable share growth with +2%pts market share increase• Ensure the correct interface of the global brand’s strategy between Marketing’s strategy and Sales, transforming it into visibility materials and activities in the different POS in the DACH region• Developing and implementing the company’s first time ever national influencer campaign in collaboration with the Global Communication team• Coordinating national product relaunches by optimizing the brand and product communication on all relevant channels (online & offline)• Develop and provide trade strategic direction for customer-based promotion and NPD plan• Work closely together with external agencies regarding product design, key visuals and media plans Show less

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  Henkel

  Jul 2021 - now

  Global manager market & customer activation