Experience

• 

  3 interactive

  Sept 2011 - Dec 2011

  Media assistant

  • Assisted the sales team in online campaign development and management. • Contacted new online publishers and helped team members with client proposals and current online campaigns. • Performed weekly publisher and advertiser prospecting to identify potential new clients.

• 

  Adkarma

  Jan 2012 - Dec 2015

  • Managed and advised a team of site managers in handling video and display ad inventory for online publishers.• Oversaw business development for new ad network partnerships; monitored growth and management of existing network partners.• Developed individual, team and company goals with management; planned and implemented strategies to reach company benchmarks. • Assigned to additional, premium publisher accounts, responsible for optimizing higher volume of publisher traffic • Assisted Management team with developing quality control standards for existing and future publisher traffic • Prepared new publisher partner accounts and devised network monetization strategies for display, video and mobile publishers across multiple backend interfaces.• Optimized accounts to increase performance and maximize monthly revenue by negotiating rates and identifying opportunities for new revenue outlets.• Built and maintained new ad network relationships to improve and grow publisher accounts. • Assisted in creating and maintaining online campaigns. • Created daily revenue and paid impression reports for online publishers and advertising networks.

  • Director of Site Management

    Aug 2014 - Dec 2015

  • Senior Site Manager

    Jun 2014 - Aug 2014

  • Site Manager

    Jun 2013 - Jun 2014

  • Media Assistant

    Jan 2012 - May 2013
• 

  Mojo ad

  Aug 2012 - May 2013

  • Worked in a team of ten students at this student-staffed, professional-services agency to create a fully-integrated campaign for Famous Footwear targeting the YAYA (Youth and Young Adult) market.• Developed and budgeted traditional and non-traditional media tactics to create an integrated media plan. • Worked in a team of ten students at this student-staffed, professional-services agency to create a fully-integrated campaign for the U.S. Fish and Wildlife Service targeting the YAYA (Youth and Young Adult) market.• Conducted secondary research for the situation analysis and State of the Next YAYA report.• Developed and fielded an online study to gain insights about volunteering among 18-24-year-olds.

  • Media Planner

    Jan 2013 - May 2013

  • Researcher

    Aug 2012 - Dec 2012
• 

  True media

  Dec 2015 - now

  • Responsible for account growth across a portfolio of regional, national, and global clients, successfully maintaining an annual rate of profitability and driving consistent renewals of client scope of work contracts across portfolio• Guide the development of strategic plans for client portfolio and monitor efforts according to client business objectives, marketing goals, and media KPIs• Conduct audience, market, and competitive analyses across agency clients utilizing a variety of research tools to draw insights for various client industries and propose solutions to business challenges• Develop strategic approaches, conduct research, and participate in presentations for new business pitches Show less • Oversaw the success of a portfolio of regional, national, and global clients with six- and seven-figure campaign budgets across media strategy and planning • Increased year-over-year rate of profitability across client portfolio• Developed agency processes and conducted trainings across various departments resulting in more efficient workflow processes within client account teams• Directed the agency’s internship committee for two consecutive years, overseeing recruitment and hiring efforts, development of training content and schedule for eight-week program, and coordinating program logistics from start to finish Show less • Principal media strategist and day-to-day account lead for Fortune Global 500 brand, responsible for maintaining a strong client relationship and stewarding multi-million dollar advertising campaign budgets • In charge of strategic development of paid media plans, working with specialized activation teams in areas of paid digital and traditional channels• Successfully met and exceeded client objectives to increase brand awareness levels and site traffic metrics attributable to paid media campaigns Show less • Lead development and execution of media strategies and ad buys across digital channels, including programmatic display and video, native, paid social and paid search. • Collaborate with account planners and digital specialists to effectively implement campaigns while overseeing all stages between pre- and post-campaign launch.• Act as the point person for clients for all digital aspects of campaigns, as well as ensure client KPIs and objectives are understood and met.• Monitor, analyze, and report on campaign results and provide recommendations on campaign optimizations. Show less

  • Associate Media Director, Client Strategy

    Sept 2022 - now

  • Client Strategy Supervisor

    Apr 2021 - Sept 2022

  • Senior Client Strategist

    Oct 2019 - Apr 2021

  • Digital Media Strategist & Project Manager

    Dec 2015 - Oct 2019