
Timeline
About me
Certified Islamic Banker (LUMS, IoBM and KSBL) | Expert in AI & BI-Driven Sales Solutions | Sales Leader | Sales Trainer | Sales Transformation Specialist | Sales Excellence Consultant
Education

Virtual university of pakistan
2006 - 2009Master of business administration - mba human resources management and services
University of agriculture, faisalabad
2001 - 2003M.sc hons agri. economics applied economics 3.21cgpaActivities and Societies: President Art and Literary Forum UAF
Experience

Faysal bank limited
Dec 2004 - Aug 2009Relations manager sme & commercial1. Extended Credit Facilities: Successfully facilitated credit facilities totaling Rs. 1.1 billion, supporting clients' financial growth and business expansion.2. Portfolio Management: Managed a diverse portfolio of clients, ensuring timely assessments and adherence to credit policies.3. Risk Assessment: Conducted thorough financial analyses to evaluate clients' creditworthiness, mitigating potential risks.4. Client Relationship Development: Built and maintained strong relationships with clients, enhancing customer satisfaction and loyalty.5. Compliance and Documentation: Ensured all credit documentation complied with regulatory standards and internal policies. Show less

Summit bank limited
Sept 2009 - Aug 2012Chief manager1. Customer Satisfaction and Retention:Implemented customer-centric strategies that led to a significant increase in customer satisfaction scores, resulting in higher retention rates and positive feedback.2. Developed Business Strategies: Implemented plans to achieve sales targets and enhance customer satisfaction.3. Revenue Growth: Implemented effective sales strategies that led to a significant increase in branch revenue, surpassing quarterly sales targets by an average of 45%. Show less

Bank alfalah limited
Aug 2012 - Jun 20191. CASA Growth Excellence (2017-2018):Achieved a YTD-18 CASA growth of PKR 8.5 billion (PKR 2.8 billion from RM-RE Channel and PKR 5.7 billion from BDO’s Channel) with an impressive 82% Current Account (CA) mix.2. Delivered YTD-17 CASA growth of PKR 9.3 billion (PKR 3.1 billion from RM-RE Channel and PKR 6.2 billion from BDO’s Channel) with a 78% CA mix, showcasing exceptional deposit mobilization.3. Successfully launched and supervised 121 Islamic Windows in conventional branches, significantly expanding the reach of Shariah-compliant banking services across Pakistan.4. Developed and mentored high-performing teams, including Regional Sales Managers (RSMs), Team Leaders (TLs), Relationship Managers (RMs), and Business Development Officers (BDOs), across the country, driving aggressive sales targets and consistent growth.5. Pioneered budgeting and target allocation strategies for Sales Managers (SMs), TLs, and BDOs, ensuring optimized performance and efficient resource utilization. Show less 1. Sales and Business Development: Achieving assigned sales and activity targets by bringing in new business and managing corporate customers. 2. Customer Relationship Management: Strengthening and building relationships with existing customers to enhance satisfaction and loyalty. 3. Team Leadership and Development: Providing training, coaching, professional development, and motivation to branch staff, ensuring they perform their duties according to company policies and procedures. 4. Market Analysis and Opportunity Identification: Assessing local market conditions to identify current and prospective sales opportunities, thereby driving branch growth. Show less
Head of Section
Feb 2015 - Jun 2019Branch Manager
Aug 2012 - Feb 2015

Bankislami pakistan limited
Jun 2019 - Jan 2025Regional sales manager1. Successfully managed and supervised Area Sales Managers (ASMs), Senior Sales Officers and Business Development Officers (BDOs) across Punjab to achieve aggressive sales targets.2. Sharia Compliance and Islamic Finance Expertise:Deep understanding of Islamic banking principles, including profit-sharing (Mudarabah), cost-plus financing (Murabaha), and leasing (Ijarah), ensuring all financial products and services adhere to Sharia law.3. Team Building and Mentorship: Built, motivated, and coached high-performing sales teams, achieving substantial growth in liabilities and maintaining top-tier customer relationship management.4. CASA Growth Achievements: Delivered year-over-year CASA growth, contributing to PKR 8.53 billion (2023), PKR 5.64 billion (2022), and PKR 6.67 billion (2021) in deposits with an exceptional Current Account mix ranging from 70% to 74%.5. Innovative Campaigns: Designed and executed Mega Sales Blitz and Sales Campaigns, boosting regional deposit growth while ensuring targeted outreach and maximizing productivity of Business Development Officers.6. Customer-Centric Growth: Conducted regular visits to High Net-Worth (HNW) customers, fostering strong relationships that led to enhanced brand loyalty and increased deposit mobilization.7. Experience in leveraging digital tools and platforms to enhance banking operations, by keeping emphasis on digital innovation in finance.8. Ability to navigate complex financial scenarios and provide innovative solutions. Show less

Ubl ameen
Jan 2025 - nowRegional sales managerAs a Certified Islamic Banker and Regional Sales Manager in Islamic Banking, I leverage advanced Artificial Intelligence (AI) and Business Intelligence (BI) modeling skills to optimize sales strategies, forecast market trends, and drive data-informed decision-making. My role involves leading a high-performing direct sales team comprising Area Sales Managers, Senior Relationship Executives, and Relationship Executives. My key responsibilities include:1. AI-Driven Strategic Sales Leadership: Developing and executing regional sales strategies powered by AI and BI insights to achieve business goals while adhering to Shariah principles.2. Team Management and Development: Supervising, mentoring, and empowering a dynamic sales team, fostering a culture of innovation, excellence, and ethical banking practices.3. Client Relationship Development: Building strong client relationships and providing customized Shariah-compliant financial solutions.4. Market Expansion: Identifying growth opportunities and driving initiatives to enhance the customer base within the Islamic banking framework.5. Compliance and Risk Management: Ensuring all sales operations comply with Shariah guidelines and regulatory standards.6. Performance Tracking: Monitoring team performance and delivering actionable insights to achieve and surpass sales targets. Show less
Licenses & Certifications

Ksbl leadership & team building certification program
Karachi school of business & leadershipJan 2023
Iobm certified islamic retail banking program batch-i
Institute of business management karachiJan 2021
Lums executive certification program on leadership development for islamic fis
Lahore university of management sciences
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