Experience

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  Preferred living

  Mar 2010 - Jun 2010

  Social media/event planning intern

  - Wrote copy for advertisements considered for placement in For Rent, Apartment Guide and 614 Magazine- Supported social media efforts by researching competitors’ strategies and implementing a strategy to earn more followers and engagement- Planned, developed and secured sponsorships for three events

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  Engauge (us)

  Jan 2011 - Mar 2011

  Media intern

  - Assisted media buyers and planners by completing avails and media discrepancies for clients in select markets- Responsible for obtaining rate cards and pricing information from university newspapers and websites- Executed a three-month research project on new media presented to the media department and applied to clients’ media campaigns- Completed market research on clients’ competitors using EAS

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  Sbc advertising

  Jan 2011 - Feb 2011

  Public relations intern

  - Developed media lists for the distribution of clients’ press releases using Cision- Wrote social media reports for potential clients

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  Bring the farm to you

  May 2012 - Sept 2012

  Marketing consultant

  - Developed marketing strategy resulting in increased web traffic and a more engaged social media following- Created content for newsletters, blog posts, social media pages, email campaigns and custom landing pages- Wrote press releases and pitched story ideas to local news outlets and niche blogs resulting in positive media coverage- Communicated with vendors to order promotional products ensuring accuracy in art specifications, while keeping budgets and deadlines top-of-mind

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  Leaderpromos

  Oct 2012 - Oct 2014

  Communications coordinator

  - Maintained brand identity by ensuring consistency in all internal and external communications- Supported the sales team by creating content for presentations, proposals and targeted email campaigns- Developed content marketing calendar and executed social media and email marketing strategy- Managed all public relations functions, including writing press releases and maintaining progressive media relations, which led to feature stories in local publications, trade magazines and niche blogs- Scheduled all company volunteer events, planned the philanthropic calendar and represented the company at industry trade shows and networking events- Responsible for leading strategy and writing copy for all communications projects including product videos, RFP responses, case studies, blog posts and other marketing collateral Show less

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  Lainegabriel

  Oct 2014 - Nov 2015

  Account coordinator

  - Supported leadership by co-managing campaigns for key accounts in the healthcare and higher education industries- Managed the proofing, editing and trafficking of all print, outdoor, TV, radio and digital assets for five award-winning advertising campaigns- Prepared and wrote account service documents such as meeting agendas, project briefs, meeting reports, proposals and all client communications and correspondence- Developed the communications and digital marketing strategy for the agency’s 2015 scholarship program, which resulted in double the number of applicants from the previous year- Wrote copy for targeted email campaigns, press releases and social media content on behalf of the agency- Led weekly status meetings to ensure project milestones and deliverables met deadlines Show less

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  Hondros college of business

  Mar 2016 - Nov 2017

  Marketing coordinator

  - Created project briefs, timelines and campaign reports for statewide marketing campaigns- Developed email marketing strategy for the college’s multiple business lines and reported results to executive team- Coordinated efforts with cross-functional teams and third party vendors to complete quarterly publications, direct mailers and marketing collateral for the sales team- Maintained the website and company blog by writing industry related content and editing content provided by brand ambassadors- Led weekly meetings and collaborated with external agency partners to launch new public relations and digital programs- Launched the college’s Alumni Association, which included the planning and execution of branded alumni events, interviewing past students for student success stories and designing new marketing collateral- Ordered promotional products and apparel for industry seminars and represented the company at trade shows Show less

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  Outreach promotional solutions

  Dec 2017 - Sept 2019

  Digital marketing specialist

  Managed all digital marketing and coordinated events for the company and its nonprofit, Small Biz CaresImproved the branding, content, and profitability of the company and nonprofit through email, social media, and SEOIncreased email newsletter opt-ins, open and click-through rates resulting in a 38% increase in salesCreated and implemented weekly status meetings to ensure all projects were completed on time and accuratelyConsistently secured new accounts, met deadlines, and delegated work as requested Show less

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  Equity ~ commercial real estate solutions

  Jan 2020 - Mar 2020

  Marketing specialist
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  Ohio university-lancaster campus

  Aug 2020 - Apr 2022

  Coordinator of campus communications & external relations
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  Public utilities commission of ohio

  Apr 2022 - now

  Public information officer