Experience

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  Rumah sakit hewan pendidikan ipb

  Jan 2015 - Feb 2015

  Internship: administration staff

  - Handling registration & administration process, - Organize the patient & pet owner data- note the prescriptions and payment process on the petshop

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  Bem fem ipb

  Jan 2016 - Jan 2017

  Editor

  Article proofread & editor for OMG! Magazine (Faculty of Economics and Management IPB Internal Magazine) 15th-16th

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  Centre of management ipb

  Jan 2017 - Mar 2017

  Editor in chief

  - Organizing work plan for reporters, photographers, editors, and designers- Organizing the contents lists and magazines designs

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  Martha tilaar group

  Jul 2017 - Aug 2017

  Creative team internship

  Creating moodboard and marketing brief for several products such us BioKos, Mirabella, and SariAyu Hijab

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  Bukalapak

  Dec 2017 - Jun 2019

  - Manage the internal Instagram account for customer service (CSM Agents) Bukalapak, @csmheroes, which publicizes BukaBantuan’s agents behind the work and achievements. This account impacts (1.) Inspiring the agents to compete on bukalapak's Internal Hackathon (Hack-a-Fun), from only 1 person joining and winning the place from Hack-aFun 2018 to 3 teams winning the competition from several categories. (2.) Fun content segment ‘Heroes Quality Jomblo (HQJ)’, a dating app -in-IG Story content, in this account successfully breakthroughs 100% engagement from customer service agents, staff, and management.- Facilitate the internal BukaBantuan’s development offline events (Townhall, Developing Trainings, Fun Music/Movie Nights, Hari Konsumen Nasional Projects).- Assisted marketing branding team for the TV & Social Media Ads promotion BukaBantuan project with Dian Sastrowardoyo. Show less - Operating day-to-day 'Customer Service Google Sites' to write the promotion information from the marketing team to what CS Agents need (Categorizing the Promo banner, Period info, Voucher Code, and S&K).- Facilitating CS Trainer Team Activities. (Align with Admin Staff to book the place, Send Invitation & Training Schedule to CS Agents, Send the monthly refreshment test).- Facilitating CS Quality Control Activities (Book place for meeting, Notulence the meeting process).- Run the monthly internal surveys & conseling program to collect CS Agents opinions & feedback to management (BukaSharing). Show less

  • Customer Service: Outreach Service

    Nov 2018 - Jun 2019

  • Customer Service Agent: Quality Assurance

    Mar 2018 - Oct 2018

  • Know Your Customer

    Dec 2017 - Mar 2018
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  Tiket.com (pt. global tiket network)

  Jun 2019 - Oct 2019

  Internal communications officer

  - Facilitate Employer Branding and L&D teams with writing the publication & announcements of the internal email newsletter and @peopleattiket Social Media.- Facilitate Employer branding team activities such as New Employee Onboarding event, ‘Bulan Olahraga & Kesenian Tiket (BURKET), Assalamualaikum, Tiket (Ied Day Events), and several team outings.- Facilitate talent acquisition team and employee branding to organize the event on job fairs, campus visits, and designing the web career projects. Show less

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  Kakao entertainment

  Nov 2019 - Dec 2024

  - Plan & set budget monthly webtoon update seasons/end seasons events, new Release webtoon promotions, webtoon to-drama/movie promotion, and thematic theme campaign promotions, which collect 100.000 Daily Unique Users in average and total real GMV IDR 1,2 Billion in September 2023 to May 2024.- Align the communication between the Indonesia Operation Team (Designers, Social Media Specialist, Performance Marketing) and the Korean Business Team for running day-to-day business operations,- Develop the assets request sheet to increase work effectiveness. (SLA 3 days planning, 2 days designing, 1-day Design QC, 1 day translating contents for Contents Provider’s approval).- Translate Indonesia’s contents to Korea & make approval documents draft for the contents provider (Author/webtoon studio partners).- Set various kinds of App/Web banners.- Analyze performance data of each event and campaign category with CRM and CS. Show less - Do User Acceptance Testing (UAT) for the Kakao Webtoon App Launch & revamp versions.- Localize the app campaigns and promotion assets from the Korean Business Team. - Deliver & coordinate the promotion plan (key visual and promotion assets) to Indonesia’s Operation team (Designers, Social Media specialists, Performance Marketing).- Research and build relationships with the Webtoon/Manga/Korean Lovers community in Indonesia online and offline, as the results our brand won the 'Google Play Best of 2022' in Category 'Best for Fun' and 'User's Choice App', and Successfully held 1st Batch of Supporter Program ‘Kakaovers (Kakao Webtoon Lovers)’ on March to July 2023. Show less - Organize & Run KakaoPage Social Media (Make a content plan, schedule calendar, request assets to the designer, set the post, make & analyze insight sheet to successfully gain +50.000 Instagram followers and 10.000 Twitter followers by the end of 2021.- Making 3-5 ad copy for New Release webtoon promotion.- Research the social media trends.- Research the partnership opportunity and contact the KOL agencies for influencer marketing projects, which gain 3~5% New Users by collaborating content with RANS Ent & NAY.- Plan & execute in-app events and set up various kinds of App/Web banners. This contribute to an increase of 18% of Unique Users visitors, and 35% of real GMV in 2021. Show less

  • Product Marketing Operation Lead

    Aug 2023 - Dec 2024

  • Marketing Coordinator: Kakao Webtoon Indonesia

    Apr 2022 - Aug 2023

  • Marketing Associate: KakaoPage Indonesia

    Nov 2019 - Apr 2022
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  Lovelia mg, nad mg, cms ent

  Mar 2023 - now

  Kol talent

  Freelance Nano KOL | Lovelia MG, Evalora MG, CrowdFun KompasianaJob Description- Build brand/events hype and awareness on social media through the project briefs and rules from a variety of clients.Account: @sofiecoffe | Niche: Lifestyle, Food, Review, K-Pop Enthusiast.- Clients: Hatari Biscuit, Samsung, SLBS, Rexona, Sari Ayu, Rudy Hadisuwarno, McD, HappyMoonday, JXB Female Daily Network, K-Food Fest 2023 & 2024.

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  Bilibili group

  Jan 2025 - now

  Marketing specialist

  1. Responsible for Bilibili's market promotion and expand Bilibili's brand presence in Indonesia, develop differentiated marketing and promotion strategies according to business needs, including SNS operation, offline event, etc2.Identify the needs and preferences of target audiences. Through content marketing, creative approaches, and trend insights, continuously optimize promotional strategies to enhance marketing efficiency and conversion effectiveness, taking responsibility for the results3. Drive the integration of internal and external resources, maintain good relationships with KOL/KOC, local media, influencers, and partners, and coordinate and explore more collaborative resources Show less