
Ali Shannon
Technician

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About me
Senior Business Manager - Enterprise at NSL
Education

Perth College
1997 - 1999HND Audio Engineering HNDActivities and Societies: Samba band

Royal High School, Edinburgh
1989 - 1995
The University of Salford
1995 - 1996Music, Acoustics and Recording
Experience

DREAMHIRE LLC
Mar 2000 - Jan 2001Technician
John Henry's Ltd.
Feb 2001 - Jan 2002Backline Technician
Jansen Professional Audio and Lighting
Mar 2002 - Feb 2010Sales Consultant
NSL
Mar 2010 - nowNSL Company MissionTo be New Zealand’s most trusted and dependable provider of commercial Audio, Video, Control, and Professional Audio solutions.What NSL Does• Exclusively distribute globally trusted Professional Audio and Commercial AVC brands – Shure, QSC, Visionary Solutions, Williams AV, HRT, and Dante AVIO Adapters in New Zealand.• Work with a nationwide network of dealers and consultants to meet their needs for small to large scale commercial AVC projects.• Work with a nationwide network of retail and pro audio dealers to meet the needs of pro audio, music and consumer electronic industries.• Sales consultation and support.• Integrator and operator training.• In-house design and programming support.• Repair and warranty service.• Marketing and logistics support.OUR VALUESQuality | Our foundations are built from quality, from the brands and products we distribute to the designs, solutions and support we provide.Integrity | We believe in giving honest answers. Being truthful, trustworthy and dependable is the basis for the relationships we build and the solutions and support we provide.Service | We design our services to meet the real needs of our partners and end-users. We take pride in continually growing and improving our services to ensure the best outcomes are achieved.Teamwork | We believe in working cohesively with our partners and colleagues, using effective communication and collaboration to achieve exceptional results.Commitment | We are committed to the brands and products we distribute, the customers we serve, the relationships we build, and the solutions and on-going services we provide. We are commited to quality, integrity, service, teamwork and seeing projects through from start to completion - and beyond. Show less
Senior Business Manager - Enterprise
May 2023 - nowNational Account Manager
Mar 2010 - now
Licenses & Certifications

Soundweb London Training Level 1
Infocomm Academy
Networked AV Systems
InfoComm InternationalJun 2016
Networking Technology Online
InfoComm InternationalMay 2016
Advanced Integrated System Sales
InfoComm International
Q-Sys Level 2
QSC
Q-Sys Level One
QSCJun 2012
Dante Certification Level 2
AudinateNov 2017
Microflex Complete Wireless (MXCW) Sales Enablement
Shure IncorporatedNov 2018
Sound System Design
SynAudConJun 2014
Shure Certified Application Engineer - Fixed Installed
Shure IncorporatedOct 2014
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