Experience

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  Piupelli

  May 2014 - Jul 2014

  Sales and marketing representative

  • Organized trunk shows and trade shows for the launch of the fall collection• Served as lead person for media outlets, including local magazines• Managed social media campaigns to improve brand awareness and effectively target clientele

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  Diario expreso

  Jul 2015 - Jul 2015

  Intern

  • Worked for the “Extra” newspaper department covering crime report research • Participated in the newspaper’s editorial redaction program • Engaged in the process of interviewing people accused of committing crimes• Met with important sources at police stations, funeral homes and morgues

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  Sport music radio show

  Aug 2015 - Aug 2015

  Production assistant

  • Contributed in selection of sports and music content• Assisted owners with sales of advertisement spots for the show• Developed strategies that increased audience numbers by monitoring data and statistics for the show

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  United nations institute for training & research - unitar

  Jun 2016 - Jun 2016

  Intern

  • Used “Articulate Storyline” to create learning projects for government officials worldwide, ex.: coping with natural disasters • Translated from English to Spanish the projects created on “Articulate Storyline” • Collaborated on pieces for the UNITAR magazine

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  2020 on-site optometry

  Jul 2016 - Dec 2016

  Marketing co-op

  • Analyzed weekly marketing statistics from social media to track the company’s performance• Researched competitive landscape to determine pricing strategy for the firm• Wrote multiple pieces for 2020 On-site’s blog “Hindsight”• Analyzed blog posts’ statistics and impact to adapt company’s social media efforts • Created and curated content for social media and blog posts• Collaborated with the sales team in identifying key players and decision makers in the buying process

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  The hungry post

  Aug 2018 - Dec 2018

  Assistant coordinator of events, expansion and special projects

  • Assisted in The Hungry Post’s Fall events series in New York and Miami by coordinating, promoting and executing events that hosted 700+ people and generated 90 thousand+ in restaurant sales• Helped expand the brand to New York City by doing market analysis and event promotion to create brand awareness• Performed market research to determine the feasibility of international expansion to South America• Assisted the company’s executive team to generate high quality and persuasive proposals to prospective clients, as well as other business development materials• Assisted with account management by creating, scheduling and managing content for social media Show less

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  Uppley digital

  Oct 2019 - Oct 2020

  Marketing coordinator

  • Created and managed successful social media campaigns on various platforms including Facebook and Instagram • Used Facebook Business Manager to create campaigns, identify audiences and create reports• Managed social media accounts for clients such as The Hungry Post, Dunlop and Stock Tire• Created and curated social media content to increase brand awareness• Managed Wordpress/Shopify backend for clients such as Jenny on the Go, Jessica Barboza's Peace & Vogue, Il Bambino, Dunlop and Stock Tire Show less

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  Socialmood

  Oct 2020 - Jan 2021

  Account manager

  • Developed and executed projects and digital strategies for IE University• Managed social media platforms such as Instagram, Facebook, Linkedin and Twitter for IE University• Created and administered social media campaigns on Instagram and Facebook• Supervised the creative department in the execution of social media content and digital campaigns• Curated social media content to increase brand awareness• Created bi-weekly and monthly reports to identify and analyze the performance of different digital campaigns• Developed ad copy for content to attract audiences and increase interactions Show less

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  Uppley digital

  Feb 2021 - Jun 2022

  Project manager

  • Created, managed and monitored different types of paid media campaigns on META and Google with impressions of 500k weekly• Managed Wordpress/Shopify for clients in the United States and Ecuador• Increased 25% of the client portfolio and services offered by the company such as social media strategy, social media consulting and email marketing through a new platform• Led the winning proposal of a real estate project valued at 5 million dollars in Ecuador• Increased by 40% the number of monthly email marketing sales for clients in the fashion industry Show less