✅ Sanjeev Kumar ⭕🔵

Experience

• 

  Mahuaa Media Pvt Ltd.

  May 2011 - Jun 2011

  Intern

  ✔️ Intern in the Programming department.

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  Etv network,India

  Jan 2012 - Feb 2012

  Intern

  ✔️ Intern in programming and Editorial department

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  Sprinklr

  Jul 2012 - Jun 2018

  ✔️ Leading a team of 15 members✔️ Managing social media communities (including influencer/advocate online community) of fortune 500 companies in a wide range of verticals✔️ Social media campaign, listening & reporting for owned & earned conversation in social sphere using Spinklr tool✔️ Developing KPI framework for business drivers across industry verticals ✔️ Handle a team of resources to ensure smooth delivery of operations✔️ Hold regular connects with the client to ensure that customer experience is matching expectations✔️ Discuss project progress and road map to scope future opportunities of upselling or value addition✔️ Motivate and mentor team members to ensure that they are aligned towards business goals and help them achieve the next level✔️ worked on the Sprinklr and Marketo tool and generated leads for various campaigns✔️ Created 15 social plans for Sprinklr to cultivate the audience✔️ Building Social strategies for India that would help in generating pipeline for business.✔️ Influencer Marketing using Little Bird and Listening feature of Sprinklr✔️ SFDC Profiling using Salesforce✔️ Competition Analysis using Benchmarking tool of Sprinklr Show less ✔️ Developing Sprinklr marketing team from scratch. Finding and interacting with Social influencers and interacting with decision-makers like CEO & CXO of fortune 1000 companies online✔️ Managed 33 clients in total and led a 15+ member team✔️ B2B & B2C Digital Marketing for global 500 companies✔️ Build communities consisting of prospects, influencers, clients, agencies.✔️ Create strategies for social recruiting which consists of cultivating future Sprinklrites by searching for job seekers online✔️ Deploying digital marketing & Online reputation management for brands through social conversation listening & analysis for clients like Nike, Apple, Nestle, Target, Regions Bank etc. Creating strategies using Listening tool to help brands listen to the communities and analysing the conversations across Social media(ORM).✔️ Create strategies for social selling for Sprint which includes platform enablement, custom optimization strategies, conducting internal training and enablement.✔️ Engage the brand users on the regular basis through social media listening using Sprinklr. Show less

  • Team lead/ Senior associate, Social Media

    Jun 2015 - Jun 2018

  • Social Media Manager

    Jul 2012 - Jun 2015
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  EVidyaloka Trust

  Jan 2013 - Dec 2016

  Teaching Faculty

  ✔️ I taught different subjects like English, Science to Underprivileged kids aged between 8-14 years from states like Jharkhand, Uttar Pradesh, Karnataka

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  Govt. of India

  Jun 2013 - Sept 2014

  Digital volunteer

  The Digital Volunteer Programme is aimed at people who are keen to use their personal social presence on different social media platforms to talk about Government schemes and programmes. Deeply rooted in the ideals of Participative Governance, the programme aims at helping the Government of India achieve a real time engagement with people leading to a personalized interaction with the target groups

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  Kreon Finnancial Services Limited

  Jun 2018 - Jun 2020

  Senior Digital Marketing Manager & Team lead @ kreon Financial Services Limited

  Led cross-functional teams to create insight-based campaigns & marketing calendars - Achieved 10X lead and pipeline growth in a span of 2 years and 15+ regions across India- Optimized lead signup-to-pipeline process with Automation. Doubled funnel conversion %. - Scaled digital channels (SEO, SEM, email) for demand generation- Re-launched website in 5 weeks, scaled SEO & Conversion Rate Optimization efforts. Grew traffic and organic by 3X- Marketing Tech: Experience across Marketo, Google Analytics, AdwordsBranding and Marketing Communication- Brand re-launch: defined brand purpose, positioning, and visual identity. -- Product Marketing: positioning, GTM, competitor benchmarking and all product sales collateral-- Content Marketing#Ready series (Webinars & Podcasts), 50+ guides, 50+ blogs - Events: Planned & executed ready, flagship event (20+ IIT & IIMS). Led execution of 10+ Events across India in IIT & IIMS✔️ Provided end to end Digital Marketing services at StuCred✔️ I've built marketing from scratch and provided revenue of over 18 crores in just 1.3 years of tenure ✔️ B2B, B2C Lead generation✔️ App marketing ( 200k downloads in just one year)✔️ Paid ads ( Facebook, Google, Tiktok, Quora Native ad platforms such as Taboola, Propeller)✔️ Provided a revenue of 18 crores (180 million)✔️ Creating marketing lead generation funnels and landing pages✔️ SEO- Ranked multiple keywords using different SEO strategies and increased organic traffic from 0-25%✔️ Content marketing✔️ Organic marketing✔️ Growth hacking✔️ SMS marketing✔️ What's app marketing✔️ Online reputation management✔️ Crisis management✔️ Ratings and reviews✔️ Blog writing (www.stucredblog.com)✔️ Influencer marketing✔️ Spam control✔️ Led a 6 member team Show less

• 

  Distributed Energy

  Jul 2020 - Dec 2020

  Lead, Digital Marketing

  End to end B2B lead generation using different Digital Marketing strategies ✔️ Optimizing AARRR Metrics (Acquisition – Activation – Retention – Referral - Revenue)✔️ Optimizing the marketing channels according to the requirement✔️ Responsible for setting up the growth and marketing engine from scratch - content, digital (paid and organic), social, ABM, and website✔️ Conceptualized and executed insight-based growth campaigns - Achieved Multi Million $ pipeline within first 6 months✔️ Hypothesise, Plan, Execute, Measure experiments and conversion tests (A/ B, Multi-variate, Multi page)✔️ Drive traffic to the Website, Landing Pages and Social Media using outbound and inbound marketing✔️ Applying Conversion Rate Optimization (CRO) principles and hacks at the required areas of the product✔️ Identify trends, insights utilizing user analytics and optimize performance based on the insights✔️ Evaluation of end-to-end customer experience across multiple channels and customer touch-points✔️ Scaling and automating the growth processes ✔️ I helped to match investors with renewable energy projects in the developing world. India, Africa and the Middle East✔️ I Planned and coordinated online paid campaigns on Facebook, Twitter, Bing, LinkedIn, and Display for B2B lead generation✔️ Perfected the marketing funnel and improved the conversion rate optimization of DE website by 20%✔️ Increased lead generation via account-based (ABM) and intent-based campaigns✔️ Manage and built strategic relationships for SaaS PPC partners and agencies to boost marketing funnel efficiency✔️ Built audience personas and led display retargeting campaigns; Increased awareness and customer growth by 30%✔️ Perfecting 4 to 6 X ROAS on Google and Facebook ads✔️ B2B Lead generation and scoring Show less

• 

  DigiLeap Marketing Services

  Jan 2021 - now

  CMO

  ✔️ Digileap is an Award winning Digital Marketing agency present in India and United Kingdom where we help brands & startups scale their monthly revenue We are Digital Marketing scientists who generate 5-10 X revenue in just 90 days. Check the 𝘂𝘀𝗲 𝗰𝗮𝘀𝗲 in the 𝐅𝐄𝐀𝐓𝐔𝐑𝐄𝐃 section.We help you to increase✨ Sale✨ Turnover✨ Cashflow✨ Target customers✨ Brand value and beat your competitors with unique and golden result oriented Digital Marketing strategies✔️ Guaranteed ROI and increased revenue✔️ Outstanding quality work✔️ 10+ years of experienceGet the best results with our team of experts that can help you scale up your business✔️ We have helped 200+ B2B & B2C companies in improving their Digital Footprint and scaling up their businesses✔️ We help brands & startups in customer acquisition, B2B and B2C lead generation with most effective ways✔️ Improve Google My Business ranking ✔️ We help startups become 8 Figure Brands at record speeds by Using Paid & organic marketing methods✔️ Future-proof your company with customized Digital Marketing strategies✔️ Startup accelerator using Data driven Digital Marketing strategies✔️Relax, your enterprise growth is about to get easier with our exclusive Digital Marketing strategies. 🌟 𝐎𝐩𝐞𝐧 𝐮𝐩 𝐭𝐡𝐞 𝐟𝐥𝐨𝐨𝐝𝐠𝐚𝐭𝐞𝐬 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. 𝐁𝐨𝐨𝐤 𝐘𝐨𝐮𝐫 𝐜𝐚𝐥𝐥 𝐧𝐨𝐰 :https://calendly.com/digileapmarketing/15minIndustry Experience:B2C● Apparel & Fashion● Automobile● Agriculture● Aviation● Hospitality● Fitness● Medical● Retail● Training & consulting● Cosmetic● Dairy industry● Jewelry ● TelecomB2B● Cyber security● Import and Export● Supply Chain management● Apparel● SAAS● Retail● Renewable👉Call/What's app for more details on +919980160264, +4407384021657 👉Email: [email protected]👉 Check our websites: www.digileapservices.com & www.digileapservices.co.uk Show less

• 

  Manipal Academy of Higher Education

  Aug 2021 - Oct 2022

  Visting Professor, MBA- Digital Marketing (Online)

  Teaching Digital Marketing to MBA students of Manipal University

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  Monash University

  Jun 2022 - Dec 2022

  Subject Matter Expert- Digital Marketing (Online)

  I helped Monash University, Australia in preparing the courses related to Digital Marketing

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  AndrofitAI

  Aug 2023 - now

  CMO

  I spearheaded the marketing efforts at AndrofitAI, leveraging AI technology to optimize fitness journeys and health goals. By leading cross-functional teams and implementing innovative strategies, we successfully increased brand visibility and user engagement.👉Email: [email protected]👉Website: www.androfit.co.uk