Armony Hren

Experience

• 

  Imprimerie de Bourg

  May 2010 - May 2010

  Graphiste / Maquettiste

  Client advisingCreation of mockups for printingLearning about the graphic design process

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  ORCHESTRA-PREMAMAN

  May 2011 - Sept 2011

  Graphiste

  Compilation of a textile and footwear collection portfolio.Design and conception of packaging for childcare products.Creation of T-shirt visuals.Client management via FTP.

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  Lacoste

  Oct 2012 - Oct 2014

  Webdesigner

  Website redesign in collaboration with Nurun: wireframes, user testing, mockups, integration of elements.Creation of print communication materials: invitation cards, brochures, posters, logos.Digital materials: banners, social media visuals, conversational calendar.

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  Indépendant

  Mar 2015 - Dec 2017

  Webdesigner

  UX Design: Crafting user journeys with wireframes and personas.UI Design: Building websites and interfaces for optimal interaction.Visual Identity: Creating logos and brand guidelines.Advertising: Crafting campaigns with press ads, posters, and flyers.Print Design: Designing catalogs, brochures, and guides for distribution.

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  OuiCar

  Mar 2016 - Jan 2018

  Product designer

  Conducted user interviews, surveys, and created personas, analyzed feedback, and performed usability testing. Designed user flows, wireframes, and web/mobile interfaces, while also creating print and branding materials.

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  Malt

  May 2019 - now

  Led recruitment, onboarding, and ongoing mentorship for a six-person design team spanning multiple squads and tribes (Staffing, Demand, Transaction), providing support throughout project lifecycles from strategy definition to design delivery including data follow-up.Led the creation and implementation of complex projects such as Hub for Sourcing Services (Growth), Punchout integration (Demand), lateral navigation improvements (Engagement & Freelancer), Project view & expenses (Project), Multicurrency & cash advance eligibility (Transaction) influencing product trajectory and driving impactful improvements.Aligned technical, design, and product initiatives through workshops and strategic planning efforts with stakeholders, contributing to long-term strategies and roadmap development for future quarters in collaboration with tribe leaders.Implemented a Design System and streamlined processes to ensure project consistency and reduce silos between teams, while also developing tools and frameworks to enhance collaboration and productivity within the team.Proposed meeting structure adjustments and advocated for asynchronous communication methods to boost team efficiency, while optimizing strategic planning processes through annual rituals and organizational timeline adjustments. Show less Designed Malt's new side panel navigation for all clients and all freelancers, increasing usage of admin features by 43% and session to opportunity by 16%.Integrated activity and expense trackers after merging two products post-acquisition, streamlining operations across freelancers, clients, and finance.Built the vision for Malt's positioning as a Freelancer Management System, giving birth to 6 product squads.Transformed Malt's project list into a centralized hub with modal checkout pages, significantly improving user experience. Show less Led user research launch at Malt, demonstrating its value in product development over two years, establishing a user club, coaching teams, and justifying the recruitment of our first user researcher, Caroline Caltagirone.Launched the first Project Deposit (Malt Plus) client facing, entering ESN competition and streamlining project deposit and freelancer applications.Implemented collaborative list feature for project proposals, fostering member collaboration and aiding clients in finding freelancers aligned with their needs.Implemented initial invitation flows, boosting user engagement / farming and enabling collaborators interactions.Created Shortlist feature for contacting and proposing projects to multiple freelancers simultaneously, enhancing user efficiency, with 57.17% of clients now utilizing it for lead generation.Collaborated with Corentin Hinz (product manager) to define the vision for merging Search and Malt Plus, introducing Advanced Search to the sourcing tribe. Show less

  • Lead product designer

    Jul 2022 - now

  • Senior Product Designer

    Jul 2021 - Aug 2022

  • Product Designer

    May 2019 - Jun 2021