Stella Lim

Experience

• 

  Shopee

  Nov 2016 - Mar 2019

  Senior Operation Associate

  • Be responsible for the curation of marketplace content to ensure the quality as well as the legitimacy of the listings.• Categorize and place the listings into the right categories based on the product type• Document content management processes and policies and work on their continuous improvement.• Support pricing-related tasks including price check, promotions creation, etc.• Work with the Customer Support teams and Business Development teams to handle listing inquiries and troubleshooting of listing-related issues. Show less

• 

  Funding Societies Malaysia

  Mar 2019 - Jun 2021

  • Develop and implement marketing strategies which are aligned KPIs and track spending against budget• Plan, co-ordinate and execute events, roadshows, and launches.• Plan and execute all digital marketing strategies through various channels such as, emails, socialmedia, forums, and etc• Analyze market trends and potential strategic partner relationships for company’s marketingefforts to identify potential opportunities• Source and partner up with relevant social media influencers to run marketing campaigns thatpromote company effectively• Assist in formulating and execute advertising and marketing campaigns, media and managingpress relations• Liaise and communicate with the content team for media interviews and press write up• Create marketing collaterals in line with company’s marketing initiatives that meets company’starget market• Work closely with content teams, design team, sales team, and external agencies in designingand developing impactful marketing collaterals Show less

  • Senior Marketing Executive

    Jan 2021 - Jun 2021

  • Marketing Executive

    Mar 2019 - Dec 2020
• 

  CTOS Data Systems Sdn Bhd

  Jun 2021 - Jun 2022

  Senior Marketing Executive

  • Generate hot leads for Commercial via non-Digital Marketing channel• Execute and manage marketing campaigns, events and activities• Support product team on new product launches• Point of contact and support for marketing-related matters from all regional Sales offices• Review marketing brochures, marketing material for sales on regular basis• Managing a portfolio of accounts and build relationships with corporate partners/ associations• Attend networking events to build relationships• Track and monitor campaigns’ performance• Manage budget for monthly marketing activities and expenses Show less

• 

  Rainforest

  Jul 2022 - Mar 2025

  • Strategize and develop highly effective marketing campaigns aimed at generating leads and acquiring new customers.• Demonstrate excellent project management skills by efficiently building, deploying, and closely monitoring email and paid ads (Google, Meta, TikTok) campaigns across multiple brands.• Execute meticulous planning of deployment schedules, workflows, and documentation to ensure seamless and successful campaign implementation.• Collaborated with cross-functional teams by communicating effectively with stakeholders to keep them informed of campaign progress and results.• Drive brand growth on both Amazon and Shopify platforms through strategic utilization of email and paid ads initiatives.• Spearhead cross-channel customer engagement initiatives, effectively leveraging channels such as email, paid ads for maximum impact.• Conduct thorough quality assurance testing on service, promotional, and transactional campaigns s to ensure optimal performance and deliverability via channels like email and paid ads.• Manage comprehensive reporting spreadsheets and provide insightful analysis on campaign performances, enabling data-driven decision-making.• Stay abreast of the latest email marketing and paid ads best practices, proactively sharing valuable insights with the broader marketing team to foster continuous improvement. Show less • Project management: Build, deploy and monitor email and SMS campaigns across brands. • Create deployment schedules, plan workflows, create documentation and help plan campaign implementation. • Work with brand managers to plan and execute automated email paths and ad-hoc Emails. • Support the growth of brands both on Amazon and Shopify leveraging email and SMS marketing. • Build and deploy loyalty programs for brands. • Involved in cross-channel customer engagement through channels such as email, SMS, etc. • Conduct quality assurance testing on service, promotional and transactional email campaigns. • Manage reporting spreadsheets and report on campaign performances. • Stay current on email and SMS marketing best practices and share learnings and insights regularly with the broader marketing team. Show less

  • Assistant Marketing Manager

    Jan 2024 - Mar 2025

  • Customer Relationship Management Specialist

    Jul 2022 - Apr 2024