
Tamoa Soares Salas
Marketing Home Intern

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About me
Senior Account Manager en Quantum Metric
Education

ESIC Business & Marketing School
2011 - 2012Programa superior en Marketing Online y Publicidad Digital MarketingMK Digital Plan • ROI • Usability • Web Analytics • SEO • Lead Generation and Retention • E-commerce • Digital Media • Email Marketing • Affiliate Marketing • SEM • SMO (Social Media Marketing) • ORM • Mobile • Internet TV • Geolocation.

MSL Formación
2015 - 2015PS Analítica web Disciplina académica Analítica Web Analítica Dígital
ISCSP-ULisboa / Instituto Superior de Ciências Sociais e Políticas - Universidade de Lisboa
2009 - 2010Erasmus Marketing & Public RelationsMarketing & Communication Studies on ISCSP (Universidades Técnica de Lisboa) focusing on Communication and Digital Media Technology of Audiovisual Media, Communication in Organizations, Marketing, Public Surveys, Economics and Business Strategy.

Universidad Complutense de Madrid
-JournalismWritten Information Technology • Communication Theory • General Theory of Advertising • Principles of Economics • Journalistic Writing and Mass Communication •Psychosocial Fundamentals of Information • Theory and Practice of Journalistic Writing • History of Political and Social Contemporary Thought • Documentation • Marketing • Fundamentals of Public Relations • Broadcasting Technology
Experience

Orange
Sept 2008 - Sept 2009Marketing Home InternLead the build of new web pages (landing pages/ micro-sites) and newsletters from brief through to execution partnering with Production, Design, and Operations. Lead the build of new audiovisual promotions through the internal TV channel from brief through to execution partnering with Production, Design, and Operations. Program and schedule the promotions on Orange TV internal channel. Create promotional banners to Orange TV internal channel. Manage and update the content of www.orangetv.es from the press kit provided by Orange TV stakeholders (thematic TV channels) Show less

L'Oréal
Nov 2010 - Dec 2015• Support the Launch Projects for The Body Shop Spain Online Store and TheBody Shop Portugal new site. Defining KPIs and monitoring results throughanalytics tools (GA, Omniture,)• Leading the Turnover and Sales online shop's growth in more than 2 digits.Develop marketing efforts to maximize traffic and sales to TBS SpainEcommerce channel.• Start an omni-channel strategy to maximize the revenue online & offline.• Develop and manage all online events and promotions: planning, applyingpromotions technically and managing communication via websites; email;affiliates and other.• Direction of SEM vendor to maximize and optimize traffic. SEO strategy: Kwresearch to find fat head and longtail opportunities, onsite optimization andoffsite SEO (link building)• Direction of Customer Care team to improve customer retention and loyalty.• Support on CRM strategy offline/online: recruitment and loyalty programstrategy.• Support on Social Media strategy plans and digital communications and develop specific actions. Show less CRM Marketing efforts to maximize traffic and sales to TBS stores and build customer retention and customer brand engagement. This includes integration into TBS massive marketing campaigns for its Franchises and Company Stores.Lead the build of new websites, web pages (landing pages/ microsites) from brief through to execution partnering with Production, Design, and Operations.Work with creative agencies to finalize deliverables for launch and track as necessary. Coordinate with Central brand stream to ensure alignment in terms of The Body Shop global strategy.Active listening to customer needs through customer service to provide solutions to their issues and to identify opportunities for business improvement.Monitor of CRM KPI’s and report to Heads of Retail, Commercial, Finance. Brand & Values and General Manager. Show less
E-Commerce en The Body Shop
Nov 2010 - Dec 2015Marketing Intern. Customer Relationship Management The Body Shop Spain and Portugal
Nov 2010 - Aug 2011

Referion
Jan 2016 - May 2016Customer Success ManagerIn Sky Yield we develop technology solutions to attract high content consumers by making it simple to recommend content and products. The ultimate goal: higher ROI.It’s all about customer relationship retention and optimization. The most effective way to keep our customers is to make them as successful as possible in using our technology product.• Establish a trusted/strategic advisor relationship with each assigned client and drive continued value of Referion's products and services.• Own overall relationship with assigned clients, which include: Increasing adoption, ensuring retention, and satisfaction.• Work with clients to establish critical goals, or other key performance indicators and aid the customer in achieving their goals.• Work to identify and/or develop upsell opportunities.• Develop, prepare, and nurture customers for advocacy. Show less

Customeer
May 2016 - Mar 2022Customer Success managerCustomeer borns as the merger of the BrainSINS and Referion platforms, to create a complete Marketing platform focused on the clients.• Establish a trusted/strategic advisor relationship with each client and drivecontinued value of Customeer's products and services.• Own overall relationship with clients, which include: Increasing adoption,ensuring retention, and satisfaction. Develop, prepare, and nurture customersfor advocacy.• Work with clients to establish critical goals, or other key performanceindicators and aid the customer in achieving their goals. Monitoring a salesfunnel on digital tools.• Identify client growth opportunities and work to upsell them.• Establish a trusted/strategic advisor relationship focused on digital activities.• Proactively monitor clients’ performance to guarantee customer health.• Become a product advisor and product expert on the complete productsuite. Show less

Quantum Metric
Mar 2022 - nowCreate long-term, trusting relationships with our customers. Oversee a portfolio of assigned customers, develop new business from existing clients, and actively seek new expansion opportunities. Developing strong relationships with customers, connecting with key business executives and stakeholders, and preparing strategic account strategies. Answer client queries and identify new business opportunities among existing customers. Liaise with cross-functional internal teams (including Customer Success, Sales, and Product Development) to improve the entire customer experience. Show less
Senior Account Manager
Jul 2023 - nowArea Account Manager
Mar 2022 - now
Licenses & Certifications
- View certificate

LinkedIn Sales Navigator: Essentials
LinkedInJul 2023 - View certificate

LinkedIn Sales Navigator: Essentials
LinkedInJul 2023 - View certificate

Google Analytics Qualified Individual (GAIQ)
GoogleDec 2014 - View certificate

Quantum Metric University | Fundamentals
Quantum MetricMar 2022 - View certificate

Quantum Metric University | Continuous Product Design (CPD) Foundations
Quantum MetricMar 2022 - View certificate

Quantum Metric University | Center for CPD Leader
Quantum MetricMay 2022
Languages
- enEnglish
- poPortuguese
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