Emmanuelle Allibert

Experience

• 

  Océanova Biotechnologies Inc (InnoVactiv)

  Jun 2007 - Aug 2007

  Intern

  - Helped design and build the company's relational database of suppliers, allowing managers to quickly obtain relevant information. - Researched on identification and marketing of ingredients for the cosmetic industry. - Contributed to the research on the use of fish oil for frying usage. - Got an excellent assessment by the manager for the different given mandates.

• 

  CQVB Bio-industries

  Jul 2007 - Jul 2007

  Translator

  - Translated document from French to English to promote technology transfer and innovation within biotech industry in Québec.- Got an excellent assessment by the manager for this translation.

• 

  HEC Montreal

  Aug 2009 - Jun 2011

  - Provided assistance to the professor during and outside of class. - Provided information and support to students during and outside the classroom. Thesis topic: “The development of luxury brands in airports: Luxury through the World’s crossroads”

  • Teacher's Assistant, MBA & DESS

    Feb 2010 - Jun 2011

  • MSc. Marketing

    Aug 2009 - Jun 2011
• 

  Dialekta

  Jun 2010 - May 2013

  Search Engine Marketing Specialist

  Google AdWords Certification Program in the following areas: Search, Display and Reporting & Analysis - Internet Media Planning- Campaign Management- Performance Measurement - Good knowledge of the platforms Google AdWords, Facebook, Microsoft Adcenter, LinkedIn- Good knowledge of Google Analytics, Mediametrix ComScore, Omniture, MediaMind

• 

  Sherweb

  Jun 2013 - Oct 2021

  - Key role in the planning and management of campaigns and budget allocation- Oversee campaigns profitability, deliverables, timelines and budgets to reach marketing objectives- Translate marketing strategies into concrete actions plans and ensure proper execution and performance- Oversee and collaborate effectively across teams within the Marketing department - Share with the executive/senior managements and key stakeholders in reporting back on the effectiveness of programs and campaigns- Ensure appropriate measures are in place for the purpose of developing reports on performance as well as propositions for strategies and approaches- Ensure that projects are delivered in a timely manner and are in line with the business’ objectives across the different online platforms and communities- Lead the Advertising & Operations teams function to scale to improve efficiency and provide the wider team with the proper tools and reports needed to reach objectives- Develop the skills of my team members, oversee day-to-day HR management, and manage priorities Show less - Define the digital media strategy of our different campaigns- Analyze and report on campaign results and optimize them to increase performance and create new opportunities- Use different tools (CRM, Google Analytics, Marketo, Power BI) to follow campaign performance and optimization- Manage external business relationships with third party digital advertising media agencies- Plan and ensure the department respects the budget established for each marketing initiative - Identifies digital advertising trends, best practices and technologies to drive program performance, lead acquisition, improve conversions, and support the growth of the business- Work closely with team members to deliver a collaborative strategy and drive high-quality traffic to website and landing pages - Train, develop, supervise team activities to develop and implement advertising campaigns- Evaluate the performance of team members in order to highlight opportunities for improvement, recognize strengths and provide support when needed- Participate in the recruitment of new resources Show less

  • Marketing Performance Manager

    Jun 2021 - Oct 2021

  • Advertising Manager

    Apr 2017 - Jun 2021

  • Digital Media Strategist

    May 2016 - Apr 2017

  • SEM Specialist & Media Buyer

    Jun 2013 - May 2016
• 

  Genetec

  Oct 2021 - now

  Global Campaign Manager