Daniel Johnston

Experience

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  Pornsirikul English Training School

  May 2001 - Jun 2002

  English Teacher
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  International House

  Jul 2002 - Jul 2003

  Young Learner EFL Teacher
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  Suzagamine High School

  Aug 2003 - Jul 2005

  English Coordinator - International Programme
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  British Council

  Aug 2005 - Jul 2008

  Network EFL Teacher
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  British Council

  Sept 2008 - Jul 2009

  Go4English Website Coordinator
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  British Council

  Oct 2009 - now

  Strengthened brand positioning on LinkedIn, establishing the British Council as a leader in academic quality, thought leadership, and employer branding. Collaborated with an agency to optimise content, growing followers by 438 and achieving a 5.58% engagement rate.Expanded reach through word-of-mouth marketing, leveraging testimonials, influencer interviews, and teacher-driven content. Launched Teacher Talks, a training platform that engaged the wider EFL community and built a mailing list of 400+ educators and school leads.Drove revenue growth and partnerships, introducing the University Preparation course in Colombia (£76K in first-year income) and developing a scalable approach to off-site teaching locations. Secured partnerships with International Schools Partnership (ISP), opening new centres in Santiago and Mexico City, projected to generate over £580K in revenue. Show less Standardised Global Young Learner Product Profile across the Americas, improving efficiency in enrolment, materials, and processes across operations, academic, sales, and marketing functions.Led the online Americas Teaching Young Learners Extension Course (TYLEC), training 15 participants across 4 countries and certifying 7 trainers, enhancing teaching quality and reinforcing our USP of academic excellence.Implemented the standardised myClub Kids & Teens programme, achieving an average re-registration rate of 78% and boosting Net Promoter Scores (NPS) in areas such as Value for Money.Managed a £58K teacher training budget, providing professional development for 119 teachers and academic managers across four countries, driving continuous improvement in teaching standards.Ensured compliance with EDI and Safeguarding policies, delivering training to staff in the Americas, achieving 100% adherence to best practices.Collaborated with Operations, Marketing and Sales to expand off-site teaching centres, optimising student intake and retention while improving NPS scores for class locations. Show less Applied marketing insights to drive engagement and growth, leveraging MSc research on parental decision-making to optimise communication strategies.Launched the #myClubTuesdays campaign, featuring teacher and student videos that reached up to 14.1K views, boosting awareness of our added-value offer.Strengthened enrolment and retention, achieving 1,000+ students and a 70% re-registration rate at its peak through strategic digital marketing and a Parent Liaison Officer role. Introduced WhatsApp as the primary communication channel, securing 90% parent adoption and fostering community engagement.Optimised course structure, aligning with the Colombian academic calendar to improve retention and acquisition—driving a 16% revenue increase (£773K to £919K).Developed new programme offerings, including a project-based summer school that attracted 177 registrations and generated £20K income.Led safeguarding initiatives, rolling out the Global Child Protection Policy in Colombia and conducting EDI training across the Americas to enhance best practices. Show less Led the roll-out of the Global Child Protection Policy in Colombia, managing safeguarding across multiple departments including English, Exams, Cultural Engagement, Arts, and Education.Handled safeguarding cases and supported colleagues across the Americas, collaborating with the Child Protection Team in London to resolve incidents and ensure compliance.Helped secure Level 2 status with Keeping Children Safe, managing the application process and coordinating interviews with their representatives.Represented the Americas at the global Child Protection Lead conference in London, presenting the Digital Safeguarding Risk Assessment tool to mitigate online teaching risks.Supported Child Protection Focal Points in the Americas with staff training, annual audits, and guidance on projects involving minors, ensuring the highest safeguarding standards across the region. Show less

  • Business Development Manager

    Aug 2023 - now

  • Cluster Academic Manager Young Learners, Americas

    Apr 2022 - Jul 2023

  • Young Learner Programmes Manager

    Aug 2010 - Mar 2022

  • Child Protection Coordinator

    Sept 2010 - Apr 2021

  • Young Learner Programmes Coordinator

    Oct 2009 - Aug 2010