
Aditya Saini

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About me
Google Ads Strategist | PPC & Analytics Expert | Empowering Small Businesses | Performance Marketing | Certified AI Powered Google Ads Specialist | SEM | Connecting Personal Service providers to the Right Audience
Education

Lingayas University, Faridabad
2011 - 2014Bachelor of Technology - BTech Mechanical Engineering
The Mann School
-+2
Experience

JCB
Jul 2014 - Dec 2014fresher
Jul 2014 - Dec 2014Intern
Jul 2014 - Dec 2014

Volans Infomatics Pvt. Ltd.
Jul 2020 - Feb 2021Subject Matter expert CSJoined as a customer service associate to handle customer queries on inbound and outbound calls for our client Brand developers (TV Shop AU/NZ). In 3 months, Was promoted to Subject matter expert on the basis of outstanding performance. As SME handled and assisted a team of 40 CSE. Trained new employees on products and process. Handled customer escalation calls. Provided RCA on client escalations.

IEnergizer
Aug 2021 - Feb 2022Process AssociateBusiness Process Outsourcing of One Call (US). Worked as a Process Associate(Care coordinator) in Durable medical equipment division of One Call. Daily objectives of the Job profile were as follows :- Audited online medical files of worker’s compensation employees to ensure unhindered service to both patient and the insurance organization. - Reached out to patient, adjustor, insurance agency and doctor’s office to complete patient’s data on file on system for well ordered medical Billing. - Made outbound calls to patients for confirmation of delivery and to ensure seamless installation and application of the durable medical equipment required by them.- Co-ordinated with patient, provider and doctor’s office if an incorrect medical equipment is delivered to patient, File return and reshipment of the accurate equipment needed by the patient. - Providing updates to the adjustor about the confirmation of medical equipment delivery to the patient and assurance of ergonomic application of the medical equipment by patient. Show less

WNS
Jul 2022 - Aug 2024Senior AssociateJob Description: Google Ads Strategist. A highly motivated and results-driven individual worked as a Google Ads Account Manager. As a Google Ads Account Manager, Was responsible for managing and optimizing online advertising campaigns for our clients. Worked closely with clients to understand their business goals and develop effective digital advertising strategies that drive traffic, generate leads, and increase conversions.My Key Responsibilities:(1) Client Management:• Serve as the primary point of contact for assigned clients, building strong relationships and providing excellent customer service.• Understand clients' business objectives, target audience, and industry trends to develop effective advertising strategies.• Collaborate with clients to define campaign goals, budgets, and timelines.(2) Campaign Creation and Optimization:• Conduct keyword research and competitor analysis to identify opportunities for campaign optimization.• Develop compelling creative assets that align with clients' brand guidelines and industry best practices.• Set up and configure Google Ads campaigns, including ad groups, targeting options, and tracking mechanisms.• Monitor and analyze campaign performance, making data-driven decisions to optimize and improve key metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).• Implement A/B testing strategies to continuously improve ad performance and user experience.(3) Performance Reporting:• Generate regular reports on campaign performance, providing insights and recommendations to clients.• Present campaign results and performance metrics to clients, highlighting key achievements and areas for improvement.• Use analytical tools and data analysis techniques to identify trends and opportunities for campaign optimization. Show less

Algorhythm Unison Media
Oct 2024 - nowFounder and CMO-AI-Driven Google Ads Expert: I possess deep knowledge and experience in leveraging Google Ads and AI to create highly effective marketing campaigns.-Data-Driven Strategist: I have a knack for diving deep into data, uncovering insights that optimize campaigns and drive conversions.-Small Business Advocate: I am passionate about helping small and medium-sized businesses, particularly personal service providers, succeed in the digital landscape.-Results-Oriented: I prioritize delivering measurable results for my clients, focusing on increased visibility, lead generation, and maximized ROI.Continuously Learning: I stay ahead of the curve in the ever-evolving world of Google Ads, adapting to new features and algorithm updates to ensure my clients get the best outcomes. Show less
Licenses & Certifications
- View certificate

The Fundamentals of Digital Marketing
Google Digital GarageJun 2020 - View certificate

AI-Powered Performance Ads Certification
SkillshopAug 2024 - View certificate

Google ads Search certification
GoogleAug 2022 - View certificate

Google ads display certification
GoogleAug 2022 - View certificate
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Google Ads Search Professional Certification
Google Digital Academy (Skillshop)Aug 2024 - View certificate
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Use google Analytics for your business
Google Digital Academy (Skillshop)Sept 2023 
Data Analytics and Business Intelligence
Shaheed Sukhdev College Of Business StudiesMar 2023- View certificate

Google Analytics Certification
GoogleFeb 2024 - View certificate
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Get started using Google Analytics
Google Digital Academy (Skillshop)Sept 2023
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