Krystal Nelson

Experience

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  Reveille Ranch

  Feb 2013 - Mar 2014

  Leasing Consultant

  • Greeted prospective residents, and showed them around the property/model apartments.• Ran credit and background checks on prospective residents and their guarantors.• Created and implemented marketing concepts, including launching and maintaining a social media presence and tabling at local college campuses.• Phone duties which included answering phones, calling residents, taking messages, forwarding calls, answering questions, and relaying information.• Followed up on all prospective residents via phone and email.• Checked the email at the beginning, end, and throughout my shift.• Accepted in-person rental payments.• Checked ledger for future and current residents.• Maintained record of leases signed.• Oversaw the signing of leases by future residents. Show less

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  The Syndicate

  Apr 2014 - Oct 2015

  Street Team Member

  • Implemented multiple marketing techniques for clients.• Marketed for the following clients: Adult Swim Fun House, To Kill a King, Eli Young Band, Chase Rice, Amaranthe.

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  University of North Texas

  Mar 2015 - Apr 2016

  Dining Services Admin and Social Media

  • Created and maintained a social media presence across multiple platforms• Acted as a liaison for students, parents, UNT staff, and Dining employees• Performed front desk duties such as answering phones, emails, and filing• Assisted in research geared towards improving the student experience across Dining facilities• Read over Annual Report to check for necessary edits, and was the featured student worker in the report

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  The Bearded Monk

  Apr 2016 - Aug 2016

  Bartender/Marketing

  • Maintained relationships with consumers as well as industry professionals• Helped plan, market, and run charity events and smaller bar events• Assisted in finding new ways to attract more college students to the establishment

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  Square 205

  May 2016 - Jun 2017

  • Worked closely with clients to maintain a strong chain of communication• Managed Customer Relationship Management system• Created tasks for employees throughout the office and ensured tasks were completed in a timely manner• Planned, wrote, edited, and published agency blogs, social media content, and newsletters.• Managed agency content calendar• Scheduled and attended team and client meetings• Created client proposals and collaborated on recommended content • Wrote, edited, and posted blogs for the Square 205 website• Assisted with managing agency and client social media accounts• Partnered with clients to write content for their websites and marketing materials• Planned, wrote, and sent agency newsletters • Wrote copy for client websites and marketing material• Curated content for client websites as well as the Square 205 website (mostly blog posts)• Assisted with managing agency social media accounts

  • Account Executive

    Dec 2016 - Jun 2017

  • Copywriter

    Aug 2016 - Jun 2017

  • Marketing Intern

    May 2016 - Aug 2016
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  Swimming Duck

  Jun 2017 - May 2018

  Account Coordinator + Social Media Management

  • Managed projects by effectively communicating with clients as well as everyone involved in the project• Created content and did community management for all social media clients• Collected data and created reports for clients on a monthly and quarterly basis• Used social media to enhance the recruiting efforts for TGI Fridays• Managed Facebook and Instagram sponsored posts for TGI Fridays Careers, Coyote Ugly Fort Worth, and Insite Interactive• Researched and implemented appropriate social media trends• Wrote copy for blogs and social posts while using the correct tone of voice for the client• Created content calendars and presented them to clients while communicating the strategy that went into the creation• Worked with platforms such as Sprout Social and Advantage Show less

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  Mindstream Media Group

  Jun 2018 - Aug 2021

  • Build campaigns from the ground up on multiple platforms, including Facebook, Instagram, Snapchat, Reddit, TikTok, and Twitter• Facilitate analysis and reporting that measures the success of campaigns• Provide recommendations to clients based on their business goals and objectives• Create holistic strategies through collaboration with clients and other teams• Previously designed paid social, digital audio banners, and display ads for Gold's Gym• Previously managed company interns• Involved in the company culture club Show less

  • Media Manager, Social Media

    Feb 2020 - Aug 2021

  • Paid Social Analyst

    Jun 2018 - Jan 2020
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  Booyah Advertising

  Aug 2021 - Dec 2021

  Senior Digital Media Manager
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  Mindstream Media Group

  Dec 2021 - Jul 2024

  Sr. Media Manager, Social

  - Developed, optimized, and managed Paid Social campaigns across multipleplatforms, enhancing overall performance and engagement.- Collaborated with account teams to design and implement Paid Socialstrategies aligned with client objectives, driving impactful results.- Delivered strategic recommendations to both internal teams and clients,ensuring alignment with client goals and industry trends.- Partnered with the analytics team to develop comprehensive reports andactionable insights, facilitating data-driven decision-making.- Authored insightful POVs on platform trends and opportunities, providingvaluable guidance for agency and client strategies.- Cultivated and sustained strong relationships with platform representatives,securing valuable insights and opportunities for campaigns.- Mentored and trained managers and associates, fostering skill development andknowledge sharing within the team. Show less

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  Mod Op

  Sept 2024 - now

  Senior Strategist, Paid Social