
Dheeraj Kumar
Digital Marketing Intern

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About me
Lean Six Sigma Certified | Subject Matter Expert | Catalogue Manager @Orient Electric | Ex-CityMall | Cloudtail | MCA
Education
University.webp)
CCS (Chaudhary Charan Singh)University
2016 - 2019Bechlor of Computer Application (BCA) Computer Science AActivities and Societies: 1st Winner in College Chess Competition

Dr. A.P.J. Abdul Kalam Technical University
2019 - 2021Master of Computer Applications - MCA Information Technology (Software Engineering) A+
Experience

Brainguru Technologies Pvt Ltd
Dec 2018 - May 2019Digital Marketing Intern- SEO Expertise: • Learned and executed on-page and off-page SEO strategies to enhance website visibility. • Implemented SEO best practices, including keyword research, meta tag optimization, and content optimization. - Social Media Marketing (SMM): • Gained hands-on experience in Social Media Marketing to promote brand awareness. • Executed SMM campaigns on platforms like Facebook, Instagram, and Twitter to engage the target audience. - Website Ranking: • Applied SEO techniques to improve website ranking on search engines. • Monitored and analyzed website performance metrics to track the impact of SEO efforts. - Content Optimization: • Optimized website content for search engines, focusing on relevancy and user experience. • Created and curated engaging content to attract and retain the audience's attention. - Analytical Skills: • Utilized analytical tools to assess website traffic, user behavior, and campaign performance. • Applied insights to refine digital marketing strategies and improve overall online presence. - Continuous Learning: • Demonstrated a proactive approach to learning, staying updated on the latest trends and technologies in digital marketing. • Engaged in self-directed study to enhance skills in SEO, SMM, and other digital marketing aspects. - Achievements: • Successfully contributed to improving the website's search engine rankings within the internship duration. • Enhanced the brand's online presence through effective social media marketing strategies. Show less

NetAmbit
Oct 2020 - Dec 2021MIS Executive in Google Pay process and managed operations as points mentioned below. - Reporting and Analysis: • Generated detailed reports and analytics to support strategic decision-making. • Conducted thorough data analysis to identify trends, patterns, and areas for process improvement. - Process Automation: • Introduced automation tools to optimize routine tasks, reducing manual effort and increasing operational efficiency. • Automated report generation and distribution, improving overall workflow. - Dashboard Creation: • Designed and developed interactive dashboards for key performance indicators (KPIs) visualization. • Provided stakeholders with real-time insights through user-friendly and informative dashboards. - Quality Control: • Conducted regular audits to maintain data integrity and quality standards. • Implemented measures to identify and rectify discrepancies, ensuring accurate reporting. - Cross-Functional Collaboration: • Collaborated with various departments to understand their data needs and requirements. • Ensured alignment between MIS outputs and organizational objectives. - Adherence to Deadlines: • Successfully met tight deadlines for report submissions and project deliverables. • Prioritized tasks to ensure timely completion of assignments. - Continuous Improvement: • Proactively identified opportunities for process improvement within the MIS framework. • Implemented changes to enhance efficiency and data accuracy. Show less Worked for Cloudtail India Process:-• Manage vendor activities and maintain both new and existing vendor relationships.• Identifying vendor-impacting issues, working out and implementing solutions and process improvements to increase vendor's satisfaction rate.• Drive process improvements to enhance the operational efficiency of the site. Understanding and effectively utilizing resources provided by internal systems, departments, policies, and procedures.• Planning, People management and also making sure the team is at the top of being customer-centric.• Handling Back End operations, escalations, and Employee issues.• Streamlining the process and planning the growth cycle for employees.• Communicating changes required on the operations side on the technical side to the tech team.• Streamlining the process and making operations executive job easy by getting required changes through catalog and VM teams.• Documentation and maintaining Intraday, WTD, and YTD SLA targets.• Communicate via email and telephone with buyers, merchants, and other external entities to make informed decisions about merchant risk• Maintain Amazon’s site quality by enforcing Amazon’s Policy Guidelines.• Be Aware of and identify new fraud patterns and trends among merchant accounts. Take appropriate action to identify and minimize the risk posed by such trends Show less
MIS Executive
Nov 2021 - Dec 2021Program Coordinator
Oct 2020 - Oct 2021

CityMall
Dec 2021 - Dec 2022- Strong Communication and Leadership: • Demonstrate strong communication and leadership skills• • Foster a collaborative and productive environment within the catalog team•- Training and Knowledge Sharing: • Develop and deliver training sessions for the catalog team• • Share knowledge and best practices to equip team members with effective catalog management skills•- Content Quality Checks: • Conduct thorough quality checks of content uploaded by the team before making it live on the CityMall app• • Ensure accuracy, completeness, and consistency to avoid customer confusion and reduce returns•- Catalog Hygiene Management: • Manage catalog hygiene by regularly updating and maintaining product information• • Implement measures to enhance the overall cleanliness and accuracy of the catalog data•- Customer Experience Enhancement: • Prioritize the enhancement of customer experience through precise and reliable catalog information• • Minimize the likelihood of customer confusion or dissatisfaction by maintaining high-quality content•- Return Prevention Strategies: • Implement strategies to prevent returns by addressing potential issues at the catalog level• • Proactively identify and rectify discrepancies in product information to mitigate return incidents•- Continuous Improvement Initiatives: • Initiate continuous improvement initiatives in catalog management processes• • Regularly review and optimize content workflows to elevate the quality and efficiency of operations• Show less Catalog Management: • Create and manage the catalog, inventory, product status, and prices on the CityMall App•- Backend Operations and Escalation Handling: • Handle backend operations efficiently• • Manage escalations to ensure prompt resolution•- Cross-Functional Collaboration: • Collaborate with cross-functional teams, including marketing, category management, and technology• • Align catalog strategies and address catalog-related requirements and issues•- Proactive Process Improvement: • Adopt a proactive approach to process improvement• • Identify opportunities to streamline operations, increase efficiency, and enhance the customer experience• Show less
Quality Analyst & Backend Operations - Catalog
Jun 2022 - Dec 2022Catalog Specialist
Dec 2021 - May 2022

Orient Electric
Dec 2022 - nowSenior Executive - Ecommerce- Catalogue Management: • Lead and manage the catalogue team, overseeing product listing and backend operations on key e-commerce platforms.- Cross-Functional Collaboration: • Collaborate with diverse teams, including Content, Marketing, KAMs, Product/Category Management, and Operations, for cohesive catalogue strategies.- Platform Expertise: • Demonstrate expertise in optimizing product listings on major e-commerce platforms like Amazon, Flipkart, Blinkit, Shopify, and Jio Mart. • Stay updated on marketplace policies and guidelines, ensuring strict adherence to platform-specific rules.- Amazon Transparency Program: • Manage the Amazon Transparency Program to protect products, preventing unauthorized sales and ensuring brand integrity.- Price Tracking: • Utilize Power Automate and MySQL for precise price tracking on platforms like Amazon and Flipkart. • Implement a robust price tracking system for market competitiveness.- Escalation Handling: • Promptly address escalations and ad-hoc requests, ensuring timely resolution to maintain product listing quality.- Performance Monitoring: • Monitor and analyze catalogue performance metrics across e-commerce platforms. • Implement continuous improvement strategies based on performance insights.- Team Leadership: • Provide leadership, fostering a collaborative work environment for the catalogue team. • Conduct regular training sessions to enhance team skills in product listing and backend operations.- Marketplace Optimization: • Continuously optimize catalogue content and listings to enhance visibility and ranking on e-commerce platforms.- Data Accuracy and Hygiene: • Implement measures for data accuracy, completeness, and hygiene in the catalogue. • Regularly audit and maintain product information to meet quality standards.- Reporting: • Generate regular reports to track key metrics and performance indicators. Show less
Licenses & Certifications
- View certificate

Google Ads Display Certification
GoogleMay 2023 
Embark Program
HarappaSept 2023- View certificate

Lean Six Sigma AI Yellow Belt
Sparen & Gewinn ConsultingJan 2024 
Growth Mindset
Orient ElectricApr 2024- View certificate

Game Development using Python
Guvi Code Camp SRMDec 2022 - View certificate

Marketing Analysis
SemrushApr 2023 - View certificate

Amazon Sponsored Ads Certification
AmazonNov 2024 
AI Tools Certification
Be10x.inJan 2024- View certificate

SQL (Intermediate)
HackerRankSept 2023 - View certificate

SEO Principles
SemrushApr 2023
Honors & Awards
- Awarded to Dheeraj KumarOrient Electric Star Award Orient Electric Apr 2023
- Awarded to Dheeraj KumarAppreciation Award NetAmbit Feb 2021
- Awarded to Dheeraj Kumar1st Winner @ College Chess Competition Hierank Business School Oct 2019
Volunteer Experience
Executive College SEO & Photography Project Member
Issued by Hierank Business School on Aug 2017
Associated with Dheeraj Kumar
Languages
- hiHindi
- enEnglish
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