David Chang

Experience

• 

  IBM

  Jul 2013 - Sept 2013

  Marketing Intern

  Department：GTS Service Delivery team - BCRS- Market analysis of BCRS- Operation analysis and suggestion for Data Center- Service design for IBM e-Center- Cloud service Marketing - Softlayer

• 

  CyberLink

  Nov 2015 - Jun 2019

  - App Content & UI Optimization: Develop media-related content and enhance the app's user interface (UI) based on user experience research.- Weekly Notifications & User Base Growth: Strategize free giveaway campaigns and seek external partnerships to increase the app's download count.- Third-Party Ads & In-App Purchase Optimization: Enhance the conversion rate of third-party ads by experimenting with various approaches and refining the business model.- App to PC Promotion: Organize a sales campaign to divert traffic from the app to the website, thereby boosting sales. Show less

  • Web Commerce (In-App Marketing) Senior Specialist

    Jan 2017 - Jun 2019

  • Web Commerce (Business Intelligence) Specialist

    Nov 2015 - Jan 2017
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  ViewSonic

  Jul 2019 - Mar 2023

  Data analytics and strategic brand marketing- Initiated data-driven projects, increasing business opportunities and improving resource allocation efficiency by turning data insights into valuable strategies.- Improve brand awareness and deliver explicit brand promises to B2B and B2C customers. - Developed data services based on user needs, including website/campaign analysis reports, data visualization dashboards, etc.Global Digital Marketing:- Guide team members to deliver marketing campaigns across channels, including official website, eDM, social media and paid search.- Lead of SEO project to optimize ranking & drive more traffic with all kinds of activities.- Plan and launch Key product promotion plan in APAC region.APAC E-Commerce: - Manage E-business on Amazon, Shopee, Lazada, FlipKart.- Align with Country sales team for the quarterly business strategy- Full Funnel Optimization: From analysis, price strategy, and campaign planning. Show less

  • Lead of Global Data Analytics Team

    Sept 2021 - Mar 2023

  • Global Marketing Project Manager - APAC Region

    Jul 2019 - Aug 2021
• 

  ASUS

  Mar 2023 - now

  Digital Marketing Manager

  • Lead Global Digital Marketing Team (OPBG)- Managed a team with cross-functional collaboration capabilities.- Increased business opportunities through innovative digital strategies.- Served as the lead trainer for technical aspects of Digital Marketing, including Google Analytics, SEO strategy (Google Search Console, Ahrefs), and CRM data.• Data Analytics- Provided strategic marketing data insights to establish a modern marketing measurement process and ensure that campaign results align with business objectives.- Developed data services based on user needs, encompassing website/campaign analysis reports, data visualization dashboards, etc.- Led the business group's data storage project and oversaw the transition to analytics tools.• SEO Strategy- Possess working knowledge of search engine optimization practices.- Collaborated with Global Product MKT and Local MKT teams to drive website traffic and spur business growth.- Offered keyword strategies and identified opportunities to create data-driven marketing solutions.- Developed and executed effective Off-Page SEO strategies to enhance overall website performance. Show less