Alexis Fedee

Experience

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  Cable & Wireless Communications

  May 2014 - Aug 2016

  Sales agent & Assistant Marketing Manager

  -Organized and handled 2 teams.-Carried out monthly sales goals.-Monitoring the social pages, specifically Facebook Analytics.-Examined source reports and controlled advertising budget-Handled reports and delivered them to the manager and regional manager-A/b testing-Aiding in the Implementation of strategic KPIs for the years 2015 - 2016-Weekly update on the 'social listening' of the organization.-Oversee projects such as sponsored events with an allocated budget.-Organize and coordinate the events with a follow-up of a status report. This is mainly related to phone launches, branded events, and cable TV launches.-Assist in creating A/B testing and ROI conversions based on the leading Ad.-Led the team in organizing the campaign to release ‘FLOW television”, including cost budgeting and fostering communication between different broadcasting channels and Flow.-Successful Product cable TV Launches: Orchestrated the successful launch of a new product line, resulting in an 18% increase in sales within the first quarter and surpassing revenue targets by 15%.Market Research and Analysis: Aided and Led a cross-functional team in conducting market research, identifying a new product category that accounted for 8% of total company revenue.-Product Positioning and Branding: Developed and implemented a differentiated product positioning strategy that resulted in an 18% increase in market share and enhanced brand recognition within the target market segment.-Marketing Collateral and Sales Tools: Developed comprehensive product marketing materials, including brochures, presentations, and sales kits, resulting in a 15% increase in sales conversion rates and improved sales team effectiveness.-Cross-Functional Collaboration: Aided a cross-functional team in product development projects, resulting in the timely launch of products, meeting customer needs, and increasing market share by 15% within 6 months. Show less

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  Professional wall roof and ceiling services

  Nov 2019 - Mar 2021

  Project & Marketing manager

  The business conducts contracted work for concrete roofs, construction, repairs, and maintenancemy job description:Lead public relations, product marketing, marketing communications, and advertising. -Prepare and submit analyst reports to gauge the growth of products.ACHIEVEMENTSIncreased Sales Revenue: Implemented a targeted digital marketing campaign that led to a 22% increase in sales revenue within six months, resulting in an additional $400 thousand in annual revenue.Brand Development: Developed and executed a comprehensive rebranding strategy, resulting in a 20% increase in brand awareness and a 15% increase in customer retention rates over one year.communicated and partnered with the Sherwin-Williams Paint Anguillan brand. -Created a strategic KPI to pinpoint the long-term goals of the business and increased its market share by 5%creating a marketing budget based on short-term goals to increase profit Show less

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  Kolormeofficial

  Jan 2022 - now

  Independent Owner

  Currently own a clothing brand my description:-Design (photoshop and adobe illustrator)-Website building ( Wix, Shopify)-Content creation (After effects and Photoshop)-Organizing the company's Finance-Studying market trends and user feedback to increase physical sales.-Conducted A/B testing for a temporary online advertisement to analyze consumer feedback.

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  Esteem 360 Studios

  Nov 2022 - Apr 2023

  Marketing Manager

  -Website creation and development-Copywriting-Search engine optimization Marketing-Marketing Analytics (google analytics and meta suit)-Advertisement and Content optimization as it pertains to marketing segmentation-Customer relation management-Customer Journey-Revamp the website to create a more interactive and engaging platform-More integrated marketing throughout each social media platform-Creating content to be posted on the youtube page-Creating a content schedule calender with an optimal time frame for posting.-Increased Organic Traffic: Improved organic traffic by 32% within six months through the implementation of on-page optimization techniques, keyword research, and content strategy.-Improved Search Engine Rankings: Achieved top 3 rankings on Google search results for strategic -keywords and a 40% increase in website conversions.-Conversion Rate Optimization (CRO): Conducted A/B testing and implemented website optimization strategies, resulting in a 15% increase in conversion rates and a 25% increase in online sales revenue and analyzing the data on google analytics.-Successful Link-Building Campaigns: Implemented a targeted outreach campaign, resulting in a 50% increase in high-quality backlinks, improved search rankings, and increased organic traffic by 40% within three months.-Competitive Analysis and Keyword Research: Conducted comprehensive competitor analysis and keyword research, resulting in identifying new target keywords and implementing content optimization strategies that led to a 25% increase in organic traffic. Show less

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  AlexisFedeeMarketing

  Mar 2023 - now

  Self Employed

  -Search engine optimization development-Strategical marketing tactics-Digital marketing strategies (TikTok, Instagram & Meta Suite)-Website Design-Monitor Marketing trends, Analyze and project marketing trends-Website development-Organizing and managing a team-Increased Online Revenue-Marketing Finance-Successful Social Media Campaigns-Improved ROI on Paid Advertising-Effective Email Marketing Campaigns-Website Traffic Growth-Content Marketing Success Show less