Shrey Bhatnagar

Shrey Bhatnagar

Intern

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location of Shrey BhatnagarToronto, Ontario, Canada

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  • Timeline

  • About me

    Senior Manager, Analytics & Data Science at Track

  • Education

    • The University of Kansas

      2015 - 2016
      Master of Business Administration (M.B.A.) Supply Chain Management and Marketing 4.00

      Activities and Societies: Kansas Impact Program - Kansas Audio Reader

    • The University of Kansas

      2010 - 2014
      Bachelor of Science (B.Sc.) Major: Electrical and Electronics Engineering. Minor: Business 3.24

      Activities and Societies: KU Robotics The National Society of Collegiate Scholars Institute of Electrical and Electronics Engineers (KU Chapter) Graduated with Bachelor's in Electrical Engineering. Minored in Business. Received full-ride KU-IIE scholarship. Won 1st prize at Engineering EXPO 2012. Undergraduate Research for 2 years.

  • Experience

    • Honeywell Technology Solutions, Inc.

      Jul 2013 - Aug 2013
      Intern

      o Worked on the Experion Process Knowledge System® (PKS) and studied the distributed control system architecture and fault management system for the Pearl Gas to Liquids plant in Ras Laffan, Qataro Designed a small pipeline plant using C300 and C200E programmable process controllers

    • Alstom Grid

      Mar 2015 - May 2015
      Intern

      o Developed a program to fix security flaws in Archive management system using AutoIt o Created signal list for 66kV/11kV substations to enable remote process control using SCADA at National Control Centero Designed system architectures in accordance to specifications provided by the contractor

    • Kansas Audio Reader

      Aug 2015 - May 2016
      Business Consultant

      o Fielded a screen reader compatible survey using Qualtrics to better understand the needs of the visually impaired community in Kansas and Oklahomao Analyzed survey responses using SPSS and visualized data using Tableau and Ro Created a marketing strategy based on demand analysis for audio description services that improved overall consumer awareness by 35% o Developed a scalable and sustainable business model to accelerate the expansion of the local non-profit organization with a 50% increase in annual revenues Show less

    • Flint Hills Resources

      May 2016 - Aug 2016
      Instrumentation Reliability Engineer - Intern

      o Developed a program in Excel VBA to track multiple instances of instrument trips in a continuous process flow that reduced instrument failure report creation time from two days to seven minutes which resulted in annual savings of $35,000o Performed a QA/QC audit of piping and instrumentation diagrams of Heavy Aromatic Solvents unit o Maintained operations excellence by ensuring instrument SPEC sheets were compliant with OSHA process safety requirementso Developed and initiated more efficient data collection procedureso Performed statistical analysis and created a decision making framework to monitor and enhance instrument reliabilityo Optimized the workflow for replacement of instruments by automating the creation of pre-populated SPEC sheets which resulted in annual savings of $20,000o Resized control valves to handle the required flow of the process. Show less

    • Callahan Creek

      Aug 2016 - Dec 2016
      New Venture Consultant

      o Created blueprints for a new product in the pets’ wearable technology marketo Applied Lean LaunchPad to developed a five year business plan and prepared pitch to raise $2.145 million from angel investors in seed roundo Largely responsible for the inclusion of a major revenue stream by implementing a subscription based report modelo Analyzed customer discovery data collected through surveys using SPSS and formulated a go to market and exit strategyo Designed and developed pricing, marketing, and branding strategy Show less

    • DEG, a Merkle Company

      Apr 2017 - Aug 2019
      Insight Analyst

      o Led and executed marketing analytics strategies, web analytics implementations and multi-channel testing initiatives o Built, delivered, and updated ongoing customized marketing performance reports by analyzing multi-channel data using various statistical models in Tableau and Alteryxo Worked closely with clients and business leaders to identify opportunities for maximizing ROMI through data analysiso Presented insights and recommendations, delivering leading techniques and best practices Show less

    • Merkle

      Aug 2019 - Dec 2021
      Marketing Data Scientist / Senior Associate II - Predictive Analytics

      o Built, trained, validated, and deployed predictive models in python to enhance business knowledge of customer marketing interactions, shopping behaviors, and maximize customer lifetime value o Used statistical concepts such as regression, probability distributions, feature engineering, Bayesian inference, and clustering, to analyze data and provide insightso Proactively identified gaps and opportunities for clients, and developed proof of concept models to demonstrate capabilities in order to obtain approval and secure budget for the analysiso Conducted hands-on analysis of customer and campaign data using analytical and statistical tools such as Alteryx and Python to uncover insights and provide program recommendationso Designed, executed, and analyzed marketing A/B experiments to test and validate hypotheseso Mentored and assisted with onboarding new analysts to the team Show less

    • Ibotta, Inc.

      Jan 2022 - Dec 2023
      Senior Decision Scientist

      o Designed and deployed a redemption complexity scoring model, leveraging NLP techniques achieving 94% accuracy in predicting D2C business performance and widely utilized for content planning by the Account Management teamo Supervised a team of 3 data scientists in developing a ML churn prediction model using the BTYD framework, enabling proactive identification of customers at risk of churningo Engineered a customer care ticket resolution recommender model utilizing LLMs, enabling care agents to swiftly address support requests, reducing time to resolution by over 60%o Spearheaded the development and deployment of a customer inventory score metric to quantify customer demand satisfaction with live content for CPG goods, enabling precise segmentation and targetingo All models were deployed using Amazon MWAA and Airflow, with comprehensive documentation on Confluence for ease of use and knowledge sharingo Collaborated with Finance and Accounting stakeholders to gather requirements, working alongside Analytics Engineers to create SQL tables for the Finance Data Marto Defined and documented source of truth for major KPIs and worked closely with Data Engineering to implement nightly data quality checks, notifications and circuit breakers to ensure data accuracyo Initiated the Data Science Standards Committee as a founding member and authored model assessment requirements for certificationo Developed RACI matrix for Jira Administration based on feedback from teammates and technical managers, to standardize project configuration and enhance Senior Leadership’s project progress visibilityo Mentored and managed summer interns and facilitated the onboarding of new team members o Placed first in 2022 Ibotta Hackathon Show less

    • Track

      Apr 2024 - now
      Senior Manager, Analytics & Data Science
  • Licenses & Certifications

    • Fundamentals of Engineering (FE)

      NCEES
      Aug 2014
    • Google Analytics Individual Qualification

      Google
      Oct 2023
      View certificate certificate
    • Google Analytics Individual Qualification (GAIQ)

      Google
      Oct 2021
      View certificate certificate
  • Honors & Awards

    • Awarded to Shrey Bhatnagar
      B.L. Trillich, Jr. Memorial Award The University of Kansas - School of Business Dec 2016 Memorializes the outstanding teaching career of Professor Trillich, a member of the School of Business faculty from 1955 until 1974. Professor Trillich's deep devotion to teaching set an example for all who had the privilege of working with him. This award recognizes an MBA student who has demonstrated outstanding academic growth in marketing.