Claudio Vitale

Experience

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  Etjca spa Agenzia per il lavoro

  Jan 2008 - Apr 2008

  Account junior

  Account junior con mansioni di consulente recruitment, operatore telemarketing outbound, primo contatto telefonico/report e assistente alla selezione

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  Now Available

  Nov 2009 - May 2010

  Digital Strategic Planner junior

  - Benchmarking, analysis of new emerging trends in social media- Monitoring, sentiment and data analysis about online conversations per reporting and ad hoc communication strategies - New media analysis and screening per communication planning- Social media marketing (Youtube, Facebook, Flickr, Forum, Blog), social adwords - Assistance in the drafting of copy strategy and creative briefs

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  Freelance

  Jun 2010 - Aug 2010

  Project leader

  - Strategic planner, blogger, content e community manager- Coordinating web and digital communication activities- Strategic definition, daily creation and management of the contents for social media channels and corporate blogs- Social Adwords (Facebook), Google Adwords, Google Analitycs- Weekly reporting and trend analysis

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  Gecod srl

  Nov 2010 - Jun 2011

  Project Manager Assistant

  - Website management: content maintenance for operating activities and proposal of new features, graphics, technology- Coordinating requests for deployments, maintenance, amendments to websites- Daily management of resources (4/5 programmers), customers contact, testing of new features being released

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  STevents

  Sept 2011 - Feb 2012

  Fundraiser
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  Kitbag Limited

  Jul 2012 - Feb 2015

  Responsible of the overall trading performance of NBAstore.eu, europe.NFLshop.com and shop.international.NHL.com - official online stores EMEA of the respective American LeaguesManagement of 2 Ecommerce Assistants (bless them)Among other duties and responsibilities: marketing plan, identify and develop online consumer marketing opportunities, analyse e-commerce KPI metrics to maximise sales, quarterly forecast, marketing spend management, affiliate marketing management, liaising with B&M for promotion plans and product development, email marketing, overall customer experience and optimisation. Show less Exectuion of the product, site content and traffic driving activity.I was looking after the NBA online store EMEA, launched in Sept 2012Key accountabilities- site traffic and customer acquisition- site maintenance and overall running- email building, testing and analysis- product and sales promotion- customer retention- regular daily contact with partner contacts- monitoring and analysis performance and promotional reporting- competitor monitoring and benchmarking- coordinating designers workload in order to deliver the outputs in time and optimise the results- deputise for the ecommerce manager Show less

  • International eCommerce Manager (NBA, NFL, NHL EMEA official online stores)

    Jan 2014 - Feb 2015

  • eCommerce Marketing Executive - Multilingual

    Jul 2012 - Jan 2014
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  Freelance

  Jul 2015 - Nov 2016

  International eCommerce and Digital Marketing Consultant

  I am working with/for one main German client since the beginning of its activity, where there was no brand name at all. We developed an ecommerce website for modern forniture and start trading in mid November 2015Briefly, what I have done and what I still do...Brand development and brand awareness growthWeb site traffic growth, web site UI laising with the designer and strategic consulting about the Italian market and customer behaviour.Strategic Consulting, including sales strategy development and forecastingAccounts setup and management of Google Adwords (search, display, remarketing), Social Media (Ads, content, engagement and strategy) and email marketing.Marketing spend managementAnalitycs setup and management for monitoring and reporting.Drafting privacy policies, terms and conditions and corporate content (translations, editing...) Show less

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  Divanova

  Nov 2016 - Nov 2021

  Ecommerce & Digital Marketing Manager

  - Full responsibility of the achievement of the marketing and salesobjectives, definition of the marketing strategy (lead, acquisition, conversion)- Managing the marketing spend and the promotional plan - Direct daily contact with freelance and partners for the execution of the strategy

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  Mammaitalia

  Aug 2017 - Dec 2023

  Co-CMO & Partner - Startup

  MammaItalia is a freely downloadable mobile App that helps Italian food lovers (1,2 bln people) geolocating Italian food products outside Italy. Its aim is therefore to communicate them where to find pasta, wine, salami and other authentic specialties nearby, or on e-shops, and advising how to cook them, in order to prepare true Italian recipes. OUR USERS: Italian food lovers throughout the World, people demanding high quality and authenticity in raw materials. OUR CLIENTS: Companies producing and/or exporting Italian agri-food, retailers and e-commerce platforms selling them outside Italy. Show less

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  Latitude 46

  Mar 2022 - Jan 2023

  Ecommerce Strategist | Online marketing consultant | Google ads specialist
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  Trip.com

  Dec 2022 - Jan 2024

  Product & Marketing Manager - Italy
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  Linkfloyd - Web Will Rock You

  Jun 2024 - Oct 2024

  Digital Marketing Consultant
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  CRLAB

  Nov 2024 - now

  Digital Marketing Manager