Nur Sabrina

Experience

• 

  Foodpanda

  Aug 2020 - Aug 2021

  Commercial Executive

  •Promote marketing initiatives and guide vendors on choosing the right marketing product for their shop/restaurant to boost their sales and branding awareness.• Maintain and grow the revenue of existing vendors• Constantly striving to provide solutions which are in-sync to company offers.

• 

  Lazada

  Aug 2021 - Jun 2022

  Senior Analyst, Key Account Management

  • Develop, monitor and manage assigned portfolio of Mother & Baby retail accounts on Lazada platform.• Evaluate performance on a daily, weekly and monthly basis to further optimize product, pricing and promotion decisions, as well as marketing spend.• Curate comprehensive trend knowledge and industry insights to drive category success.• Develop channel marketing and promotional plans.• Coach sellers in maximizing yield from our platform, and internal teams on optimal seller support. • Manage SKU life cycle and react to in-season sales to inform the strategy going forward.• Analyze and re-forecast business to help implement strategies to ensure plan is achieved, including profitability and inventory management.• Communicate with supply chain team to ensure timely ordering and delivery of products. Show less

• 

  Foodpanda

  Jun 2022 - now

  • Conduct market research for lead potential and sourcing. Approach vendors with cold and warm callings, canvassing etc• Handle end to end process of vendor & supplier onboarding journey. • Maintain regular communications and engagements with vendors.• Interact closely with cross team members to handle commercial and operational support.Achievement: Onboarded Carls Jr., Ayam Penyet Best, Penyetpenyet.com, Spades Burger, Juicelab, Homebaker@Clover, Eggette Lab

  • Account Manager, Shops

    Jul 2023 - now

  • Business Development Manager, Pandamerchant

    Jun 2022 - Jul 2023