Subodha Wickramasinghe

Experience

• 

  Hirdaramani Group

  Feb 2005 - Feb 2007

  Merchandiser – Development & Costing

  • Carried out initial development & costing for the salesman series for Nike account, focusing on Men’s/Women’s active wear• Identified new business opportunities and formulate key merchandising strategies to deliver financial targets.• Analysed sales and profitability across the Nike product lines and made recommendations to improve profitability to the SKU.• Worked closely with sales and marketing departments to define, create and execute the product vision and brand marketing.

• 

  Colombo Communications Ltd

  Mar 2007 - Feb 2012

  Corporate Account Manager

  • Contributed towards the company’s strategic business plan to increase revenue. • Recommended the best radio solution to advertisers, based on their brand strategies to maximize communication efficiency and effectiveness. • Involved in the preparation of sales reports, sales forecast, analysis, and competitor behavior. • Organized and coordinated ATL and BTL promotional campaigns and handling events. • Signed off long term partnerships with advertisers. • Offered consultation services for the preparation of radio advertisements to produce effective advertisements. • Conceptualised marketing ideas and prepare simple yet effective marketing proposals for clients. Show less

• 

  Asia Broadcasting Corporation (Pvt) Ltd

  Mar 2012 - Jul 2018

  𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀• Developed and managed annual revenue plan/sales & debtor forecast and sales targets for the team. • Worked cohesively with the Chairman / Managing Director and the other departments to develop and maximize the full potential of station projects. • Managed ATL/BTL promotional campaigns and events, such as award distribution functions and CSR activities. • Signed off agreements, following discussion, for long-term or short-term partnerships with national and international advertising agencies/clients• Supported the team for the preparation of creative and innovative marketing proposals for clients. • Gained credibility and built effective rapport with both internal and external stakeholders, for smooth business relationships • Monitored and followed up on debtors and debt collection to improve the monthly cash flow.𝗠𝗮𝗷𝗼𝗿 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀🏆 Hiru Golden Film Awards | 2014 & 2016• With the guidance of Chairman & Directorate, led the team to organize a first ever Sri Lankan film award ceremony to benchmark international standards• Acquired thrice the participation of popular Bollywood + Sri Lankan stars• Collaborated with various authorities to facilitate the participation of Bollywood star artists & VIPs Show less

  • Deputy Director Marketing

    Apr 2017 - Jul 2018

  • Assistant General Manager – Sales

    Dec 2015 - Mar 2017

  • Senior Manager Marketing

    Mar 2012 - Nov 2015
• 

  EAP Broadcasting Company (Pvt.) Ltd

  Aug 2018 - Aug 2023

  Assistant Director - Sales & Marketing

  𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀• Provide leadership for functioning of the corporate BU in the advertising arena• Directly manage a team of account managers• Execute the company’s strategic business plan to achieve revenue targets• Develop & manage an annual revenue plan to achieves goals and grow market share• Ensure the preparation of sales & debtor forecast & sales targets for the team• Identify limitations for growth and make adjustments to strategy within the media landscape• Work with the CEO & other depts to develop & maximize the full potential of station projects• Identify, monitor & forecast sales activity and develop rate cards congruent to market activity and rate integrity• Manage ATL/BTL promotional campaigns & events scheduled during the festive seasons• Sign off agreements for long term partnerships with national & international advertising agencies/clients• Support team to conceptualise marketing ideas and document them into creative & innovative marketing proposals• Gain credibility & build effective rapport with both internal & external stakeholders, for smooth business relationships• Work with the CM team and the research dept. to optimize content• Manage client & channel CSR activities/events• Handle the recruitment process for team• Coach & assist in regular training of sales team, keying on new products and new techniques• Manage, maintain & develop strong relationships with local advertisers for a better development of sales revenue Show less