
Courtney-Lee Chapple
Child Co-ordinator

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About me
Director of AI at Brave Group
Education

University of Stellenbosch Business School, and Red and Yellow
2015 - 2015Certificate E-Marketing 85%I studied digital marking through Red and Yellow and Quirk. I passed the certificate with 85% and I completed the Quirk Digital Marketing Exam and have passed with 76%. I am now a Quirk Certified Digital Marketer.

Stellenbosch University
2008 - 2008BComm MarketingActivities and Societies: Serruria Hockey Team

AAA School of Advertising
2009 - 2011BA Marketing and CommunicationActivities and Societies: Planning Committee Classes took place 5 days a week from 9:00am to 13:00pm. After class we were given opportunities to work on projects and campaigns as well as study for upcoming tests and exams. I took all classes offered to obtain my degree and specializations.

Stellenbosch University/Universiteit Stellenbosch
2006 - 2008Bed EducationActivities and Societies: Serruria Koshuis, Serruria Hockey Team I was part of my resident hockey team as well as part of the planning committee throughout the 3 years while at Stellenbosch.
Experience

Sun and Ski
Nov 2006 - Feb 2007Child Co-ordinatorI worked for Sun and Ski for the december holidays in Austria. I was in charge of the guest's young children and young adults. I worked everyday of the week, and worked from 7:00 am to late night.

The Terrace
Jan 2008 - Dec 2008Bar TenderI worked as a bar tender for a year.I worked shifts from 5:00pm to 3:00am, 5 times a week.

Private
Jan 2009 - Jul 2011Au PairI am au pairing for five children (three families) during the school term.

Sugar and Spice promotions
Jan 2009 - Dec 2009Promotion GirlI worked as a Promotions girl in high end bars and restaurants.

Visa, Sportsmark
Jun 2010 - Jul 2010Hospitality, database supportI worked for Visa, which was run by Sportsmark. They were official sponsors of the world cup. I worked in hospitality, guest relations, database support and transportation.

Brand bar
Apr 2011 - Oct 2011Assistant to the media plannerWorking on media bookings, invoices and statements, job creation, etc

JWT
Nov 2011 - Dec 2011Strategic InternI worked in the strategy department as a strategic intern; I worked on competitive reviews, research, in-store research, client presentations, consumer insights and activation brainstorms. This internship was done as a requirement to graduate from AAA School of Advertising.

Offlimit Communications
Feb 2012 - Aug 2013Account ManagerAccount Management, Strategy, Traffic, Field Management, Promotions Management, Event Management, PR, Concept Development, Toolkit Creation and Management, Creative Traffic,Client Service

The Integer Group
Aug 2013 - May 2015Integer is a Retail Marketing company. My role within the company was to manage 3 separate clients. My clients were Sasol, Skye Distribution and Tiger Brands. The role included: receiving briefs, briefing the creative team, strategy, insights, client management, team management, production, procurement, finance and concept/campaign development, event planning and execution and activation planning and execution. I have brought a new division to the company through my past experience. I am now running all events and activation's for Sasol and assisting on events and activation's for Skye Distribution. With regards to Sasol, I have done the media launch for their new fuel, Sasol Rally as well as the 3 day Sasol Conference. After 9 months at Integer, I was promoted from Account Manager to Account Director due to a review that I received from my clients as well as the additional money that I brought into the agency. Show less
Account Director
Jul 2014 - May 2015Account Manager
Aug 2013 - Jul 2014

McCann Worldgroup
Jun 2015 - Mar 2017After working as a freelancer for over 6 months, I was asked to join McCann full time to work alongside the Business Unit Director on LÓreal and Nestle. Throughout my employment, I handled all campaigns and projects from a director level, including client brainstorms, briefing, internal brainstorms, concept development, copy development, creative development, execution, monitoring of employee time-spend, monitoring and updating of the budgets and client invoicing, production management, finance (CE and PO processes) and external agencies alignment and management. Throughout my time at McCann I was working mediums (TVC’s, Print, Billboard, Instore, Social Media, YouTube). I worked closely with our digital partners, digital media partners and ATL media partners for all campaigns and launch events. Show less McCann is a Through-the-line advertising agency. My role within the company was to run the Back to School campaign for Bidvest Waltons. This project involved concept development, catalogue design and review, client service, project management, digital management, team delegation and status control. Currently I am working on Kauai and Nu Health Café. This involves campaign development, store launches, ad-hoc briefing and design, client management, digital management, status control, budget control and in-store advertising. I have been brought on to assist McCann in pitch work as well as store activation's for NGO projects. Show less
Account Director
Feb 2016 - Mar 2017Freelance Senior Project Manager
Jun 2015 - Jan 2016

Wunderman Thompson South Africa
Dec 2017 - Sept 2021Group Account DirectorI was working at Wunderman Thompson as a Group Account Director. I worked on Unilever (Surf, Dawn and Dawn Men), APEX awards, Whisky Rebellion, PCC, GSK, Pioneer Foods, Suntory and Kellogg’s. I account manage all projects in the system, scope of works, budgets and strategies, creative output and client interaction from a Director level.

Brave Group
Sept 2021 - nowDirector of AI
Dec 2023 - nowIntegrated Business Unit Director
Aug 2022 - Dec 2023Integrated Group Account Director
Sept 2021 - Aug 2022Integrated Group Account Director
Sept 2021 - Aug 2022
Licenses & Certifications
- View certificate

Midjourney: Tips and Techniques for Creating Images
LinkedInSept 2023 - View certificate

GPT-4: The New GPT Release and What You Need to Know
LinkedInSept 2023
Volunteer Experience
volunteer
Issued by Rifilwe Community Project on Jan 2005
Associated with Courtney-Lee Chapple
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