Deep Enrich
Brian Ottum
New Product Development Manager
530 followers
Saline, Michigan, United States
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About me
Customer Insights & Analytics Ph.D.
Education
University of Utah - David Eccles School of Business
1990 - 1994Ph.D. MarketingActivities and Societies: Teaching and research fellow Dissertation: "What Differentiates Successful New Products From Failures?: The Role of Market Research"
Xavier University - Williams College of Business
1986 - 1989MBA Entrepreneurship, New Product Development, ConsultingActivities and Societies: Finalist in International Business Plan competition, SCORE scholarship winner
University of Wisconsin-Madison
1979 - 1983BS Chemical Engineering
Experience
Procter & Gamble
Dec 1983 - Aug 1990New Product Development ManagerResponsible for upgrades to Charmin and Pampers. Responsible for international market research on Camay soap.
Ottum Research & Consult
May 1996 - nowCustomer Insights & Analytics Ph.D.Offers full range of customer research/analytics tools applied to marketing & innovation: from ethnography training/KJ analysis all the way to conjoint/discrete choice modeling. Statistics projects, biostatistics support for journal article writing. SPSS power user.
Licenses & Certifications
Certified New Product Development Professional
PDMA - Product Development and Management Association
Volunteer Experience
Senior Subject Matter Expert
Issued by PDMA - Product Development and Management Association on Feb 2021Associated with Brian OttumBiostatistician
Issued by Wayne State University on Apr 2020Associated with Brian OttumCoordinator
Issued by New Enterprise Forum on Nov 2020Associated with Brian OttumTelescope Coordinator
Issued by Detroit Public Schools on May 2016Associated with Brian OttumPublicity Volunteer
Issued by Astronomy at the Beach 2020 on Jun 2015Associated with Brian Ottum
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