Mirsya Rosida

Experience

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  PT REZEKI MEKANIK INDONESIA (dr. Mekanik Indonesia)

  Feb 2023 - Jul 2023

  Sales and Marketing

  Successfully sold 12 packages of Midnight Design SolidWorks & AutoCAD training.Responsibilities: • Developed sales strategies and curated product catalogs to drive business growth.• Drafted proposals and formal sales letters for B2B sales initiatives.• Created persuasive sales scripts (copywriting) for B2C sales campaigns.• Generated three soft-selling content ideas weekly to enhance engagement on Instagram.• Leveraged various marketing channels, including social media promotions, email marketing, call marketing, and on-site marketing, to optimize sales performance. Show less

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  Kitaoneus.asia

  Aug 2023 - Nov 2024

  External Collaborator and Project Assistant

  Successfully organized FGD Disabilitas Merdeka in collaboration with Kemenparekraf and UNIQLO; Freedom in Creativity Exhibition in collaboration with Pullman Jakarta Indonesia; Christmas Hues Exhibition in collaboration with Pullman Jakarta Indonesia; World Inclusion Day Gathering in collaboration with HW Peduli; PWD Gathering in collaboration with UNIQLO; Free to be Me Exhibition in collaboration with Fairmont Jakarta; Free Driver Licence for Deaf Online Driver in collaboration with Korlantas and Chandra Asri Tbk; Planted 150 Mangroves to Celebrate World Earth Day in collaboration with UNIQLO; International Day of PWD in collaboration with Bank Indonesia; Digitalization Training for Special Needs Students in collaboration with Yayasan Indonesia Setara, Rumah Sandi Uno Indonesia, and RevoU.Responsibilities: • Drafted proposals to initiate partnerships with organizations, companies, and government institutions for disability inclusion programs.• Managed end-to-end projects, from project planning, team coordination, vendor management, to monitoring and post-execution evaluation.• Actively participated in meetings and maintained effective communication with internal and external parties to ensure smooth project execution.• Provided administrative and logistical support, including schedule coordination, venue arrangements, and technical requirements for seamless project activities.• Organized, tracked, and evaluated project timelines, progress, and outcomes to ensure target achievement and deliverable quality. Show less

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  Bright Senior Management

  Sept 2023 - Apr 2024

  Business Development Associate

  Successfully established the foundation for investment and finalized the signing of NDA with CUC Inc. (Japanese Company)Responsibilities: • Developed business models and programs, coordinated efforts, and prepared proposals to present the company to potential investors.• Monitored and evaluated the progress of relationships with potential investors to ensure alignment with company objectives.• Managed the offer process and conducted negotiations with potential investors to secure partnerships. Show less

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  PT. Matahari Putra Prima Tbk

  May 2024 - Dec 2024

  CRM & Loyalty

  Successfully executed 118 campaigns across 38 projects, driving measurable sales growth; Developed 7 scenario designs of program initiatives.Responsibilities: • Developed campaign for loyalty program, member acquisition initiatives, special events, product promotions, and store grand openings to increase engagement and drive sales.• Organized campaign schedules and monitored progress of CRM strategic projects and developments.• Crafted content planning, provided briefs to the design team, and monitored the creation of key visual assets.• Delivered campaigns to members via Email, WhatsApp, Push Notifications, and In-App Notifications—using Insider and Jatis Mobile.• Consistently tracked weekly performance of communication channels, collaborated with analytics teams to assess sales impact, and used insights to improve campaign effectiveness.• Executed targeted and personalized messaging to boost member engagement.• Coordinated and updated weekly promotional catalogs on the Hicard App.• Assisted management in designing new program scenarios and optimizing loyalty program proposals. Show less

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  Nanovest

  Feb 2025 - now

  CRM Specialist

  Responsibilities: • Plan and execute monthly CRM campaigns—both personalized and general—based on data insights, customer behavior, and business objectives.• Lead and coordinate end-to-end campaign process—from data driven ideation, audience targeting, content drafting, campaign briefing to asset readiness, scheduling, and performance tracking—by working closely with cross functional teams.• Manage multiple CRM channels including push notifications, email, in app pop ups, flows, gamification, and WhatsApp messaging—using MoEngage and 8x8 Connect.• Main PIC for CRM tools development, covering new features, system improvements, and integrations.• Develop strategies to re-engage churned users and reduce potential churn.• Create and maintain CRM campaign tracker to ensure visibility and alignment.• Generate regular reports to evaluate campaign performance and share insights. Show less