Lenny Caetano

Lenny Caetano

Regional Distribution Analyst/Merchandise Planning Assistant

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  • Timeline

  • About me

    Manager, Global Fulfillment at Kendo Brands, Inc.

  • Education

    • California Fresno State University

      -
      Bachelor of Arts Liberal Studies
  • Experience

    • DFS Group L.P. / LVMH

      Jan 1999 - Jan 2004
      Regional Distribution Analyst/Merchandise Planning Assistant

      CORE COMPETENCIESStrategic Planning: Projected worldwide promo/event inventory demands, forecasted sales, margin and turn.Technical: Placed and tracked orders, updated cost and retail, operated within a team. ACCOMPLISHMENTS•Generated seasonal flow of inventory plans by store in response to local and international market trends producing incremental sales.•Coordinated peak season event planning with stores to maximize sales opportunities while balancing inventory and exceeding promotional targets.•Corresponded vendors to ensure timely flows of merchandise, including submitting monthly replenishment orders, reviewing existing purchase orders and verifying costs and retail pricing keeping the flow of inventory in the replenishment pipeline. Show less

    • Sephora / LVMH

      Jan 2004 - Jan 2007
      Senior Distribution Analyst/Distributor Fragrance

      CORE COMPETENCIESStrategic Planning: Quantified inventory demands for stores and E-commence, developed receipt targets, recommended aged inventory sell thru plans. Technical: Mentored new hires, provided customer service, collaborated with Distribution Team. ACCOMPLISHMENTS•Designed strategies to improve in-stock levels by reevaluating presentation settings, analyzing weekly sales forecasts, partnering with stores and E-commence teams on trends resulting in strategically placed inventory for sales growth and opportunities.•Managed and trained Distribution Analysts on strategic inventory approaches, which grew sales while keeping inventory productive and supported career and skill development of direct reports.•Analyzed stores and E-commence sales forecasts and stock levels, ensuring category-level parameters matched sales and inventory was maximized. Show less

    • DFS Group L.P. / LVMH

      Jan 2007 - Jan 2012
      Replenishment Buyer

      CORE COMPETENCIESStrategic Planning: Budgeted monthly OTB, developed seasonal plans by category, negotiate inventory returns.Technical: Planned and executed monthly ordering, operated multiple databases, maintained in-stock levels.ACCOMPLISHMENTS •Developed and managed global financial plans and strategies which met and exceeded worldwide sales plans. •Calculated monthly international open to buy financial metrics (sales, GM$, receipts, POS, IGM etc.) which were consistently delivered supporting departments strategies. •Negotiated rebates, vendor-funded markdowns and returns, keeping stock 90% current and minimizing financial risk.•Presented annual sales plans, divisional sales targets and strategic category growth initiatives during team worldwide meetings, securing support of the entire department. Show less

    • Old Navy

      Dec 2012 - May 2014
      Inventory Allocator - Men's/Women's Division, Old Navy

      CORE COMPETENCIESStrategic Planning: Secured OTB financing for basic flow ordering, designed model stocks maximizing inventory, developed seasonal allocation strategies by size and color. Technical: Managed in season allocation plans by store, balanced inventory between Distribution Centers, supported team initiatives. ACCOMPLISHMENTS•Formulated and executed seasonal allocation strategies of Men’s/Women's Apparel orders, producing on time distribution which increased sales and minimized risk on fashionable goods. • Analyzed store-level data identifying chain/division trends and made recommendations to amend in season plans and distribution strategies in order to optimizes sales and improve inventory productivity.•Managed Basics sales and inventory forecasts, resulting in shorter lead-times, reducingweeks of supply and increasing service levels.•Implemented allocation strategies, directing the inventory flows to top performing margin rich stores, while focusing on reducing aged liability for each season. Show less

    • Bebe stores

      Oct 2014 - May 2017
      Allocation Planner

      CORE COMPETENCIESStrategic Planning: Formulate inventory investment buys, create localized assortments and plans with cross functional teams, contribute analysis recommendations to Leadership in strategy meetings, bottom-line focus.Technical: Manage flow forecasting targets, maintain JDA Arthur Allocation System, develop inventory builds for new stores/remodels, execute pre-season grading of stores.ACCOMPLISHMENTS•Coordinator of the Omni-Channel inventory, balancing the inventory between the business channels (WEB, Retail, Outlet, International and backstock) redirecting inventory to trending business, reducing markdown liability and generating higher regular price sell-thru. •Developed a rollout strategy for the new Jewelry Table fixture, collaborate with cross functional teams ensuring sufficient receipts were placed and delivered on time for each phase of the rollout for fixture fill and projected sales. Partner with stores managers on key lessons and recreated inventory presentation levels and fixture capacity to drive sales and balance inventory.•Project manage Denim Table presentation initiative, which delivered a +78% sales $ comps, actualized higher average sales units and returned incremental top line sales for total denim. Capitalized on the opportunity from the Denim Table analysis to create tiered model stocks presentations levels, which maximized inventory by store and optimized return on investment.•Formulated a strategy for a companywide belt promo, partner with cross functional teams on promo percentage, inventory targets and signage/store placement. The belt promo delivered a +74% sales unit build, turned approximately 10 weeks faster and uncovered the sweet price point that the customer is willing to pay for basic belts. Show less

    • Kendo Brands, Inc. / LVMH

      Jun 2017 - Mar 2024
      Associate Manager, Global Fulfillment
    • Kendo Brands Inc. / LVMH

      Mar 2024 - now
      Manager, Global Fulfillment
  • Licenses & Certifications