Summer Chen

Summer Chen

Sales And Marketing Associate

Followers of Summer Chen399 followers
location of Summer ChenTaipei, Taipei City, Taiwan

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  • Timeline

  • About me

    Marketing PM at ASUS | Gaming Peripherals

  • Education

    • Emerson College

      2016 - 2018
      Master of Arts - MA Marketing

      Activities and Societies: iGrad Leader • International Graduate Student Transition Leader

    • National Kaohsiung Normal University

      2010 - 2014
      Bachelor's degree Business Management, Major in Marketing and Human Resources

      Awards: • Excellent Graduating Student Award - Best Cooperation with Peers• College Student Research Scholarship, National Science Council - Topic: Experimental Research of Situation Features Analysis

  • Experience

    • Vinpower Digital Inc.

      Aug 2014 - Aug 2015
      Sales And Marketing Associate
    • IKEA Taiwan

      Mar 2016 - Jul 2016
      Sales
    • National Association of Asian American Professionals - Boston Chapter (NAAAP Boston)

      Apr 2017 - Apr 2018
      Digital Marketing Intern
    • Richi Entrepreneurs

      Oct 2017 - Nov 2018
      Marketing and Operations Intern
    • Metter Media LLC

      Jan 2018 - May 2018
      Social Media Marketing Intern
    • KoMarketing Associates

      Nov 2018 - Jan 2019
      Search Advertising Associate
    • Ogilvy

      Mar 2019 - Apr 2020
      Social Media Planner

      • Conducted in-depth market research and developed integrated marketing communication strategies for global clients, including The Pokémon Company, Coca-Cola, King Car, and IMAGER-37

    • ASUS

      Apr 2020 - now
      Marketing Product Manager

      Marketing Product Manager, ROG Gaming Gear & Peripherals• Developed and executed global GTM strategies and marketing plans for ROG gaming peripheral products, driving a sustained increase in market share over four years• Coordinated with cross-functional teams to create impactful deliverables, significantly enhancing product visibility• Achieved 250k+ global views annually by producing over 10 promotional videos with the in-house content team, including advertising, unboxings, tutorials, and technical support content• Crafted compelling communication for product launches and major international events, ensuring strong brand representation and engagement• Generated product seeding strategies that boosted media and influencer review engagement by 20% within one year• Collaborated with eSports teams to expand brand exposure in the competitive gaming community• Monitored global exposure performance and created periodic reports to optimize marketing strategies Show less

  • Licenses & Certifications

    • Planner of Enterprise Resource Planning (ERP)

      Chinese Enterprise Resource Planning Society (CERPS)
      Jan 2013
    • Google AdWords Fundamentals

      Google
      Nov 2018
      View certificate certificate
    • Google Analytics Individual Qualification

      Google
      Nov 2018
      View certificate certificate
  • Honors & Awards

    • Awarded to Summer Chen
      Excellent Graduating Student Award - Best Cooperation with Peers National Kaohsiung Normal University Jun 2014
  • Volunteer Experience

    • Volunteer

      Issued by Youth Development Administration, Ministry of Education, Taiwan on Jul 2011
      Youth Development Administration, Ministry of Education, TaiwanAssociated with Summer Chen