Summer Chen

Experience

• 

  Vinpower Digital Inc.

  Aug 2014 - Aug 2015

  Sales And Marketing Associate
• 

  IKEA Taiwan

  Mar 2016 - Jul 2016

  Sales
• 

  National Association of Asian American Professionals - Boston Chapter (NAAAP Boston)

  Apr 2017 - Apr 2018

  Digital Marketing Intern
• 

  Richi Entrepreneurs

  Oct 2017 - Nov 2018

  Marketing and Operations Intern
• 

  Metter Media LLC

  Jan 2018 - May 2018

  Social Media Marketing Intern
• 

  KoMarketing Associates

  Nov 2018 - Jan 2019

  Search Advertising Associate
• 

  Ogilvy

  Mar 2019 - Apr 2020

  Social Media Planner

  • Conducted in-depth market research and developed integrated marketing communication strategies for global clients, including The Pokémon Company, Coca-Cola, King Car, and IMAGER-37

• 

  ASUS

  Apr 2020 - now

  Marketing Product Manager

  Marketing Product Manager, ROG Gaming Gear & Peripherals• Developed and executed global GTM strategies and marketing plans for ROG gaming peripheral products, driving a sustained increase in market share over four years• Coordinated with cross-functional teams to create impactful deliverables, significantly enhancing product visibility• Achieved 250k+ global views annually by producing over 10 promotional videos with the in-house content team, including advertising, unboxings, tutorials, and technical support content• Crafted compelling communication for product launches and major international events, ensuring strong brand representation and engagement• Generated product seeding strategies that boosted media and influencer review engagement by 20% within one year• Collaborated with eSports teams to expand brand exposure in the competitive gaming community• Monitored global exposure performance and created periodic reports to optimize marketing strategies Show less