Kelvin Thomas - Ed.D., MBA, PCC, NLP

Experience

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  Toys"R"Us

  Jan 1997 - Jan 2004

  Manager of Marketing and VM
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  White House Black Market

  Jan 2004 - Jan 2007

  Department Head In-store Marketing / VM
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  The Body Shop

  May 2007 - Aug 2010

  As Brand Director, I spearheaded the overall brand and marketing operations, setting strategic goals and standards while leading cross-functional teams to drive brand success. I developed and executed comprehensive brand strategies aligned with the company’s overall objectives, refining the brand's unique value proposition to resonate with target audiences and distinguish it from competitors.I managed the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice. I led the creation of integrated marketing campaigns that effectively communicated the brand message, driving awareness and engagement. By monitoring brand equity and health metrics, I implemented strategies to enhance brand perception and build loyalty.I built and managed a high-performing brand team, providing guidance, mentorship, and clear direction to achieve brand objectives. Collaborating closely with departments such as product development, sales, and customer service, I ensured alignment with the brand strategy. I also conducted market research to stay ahead of industry trends and consumer preferences, using insights to inform brand decisions.I developed and managed the brand budget, allocating resources effectively to achieve brand goals, and established key performance indicators (KPIs) to measure the success of branding initiatives, making data-driven decisions to optimize outcomes. My leadership focused on fostering a collaborative and innovative environment, driving the brand forward in a competitive landscape. Show less

  • Brand Director

    Jun 2008 - Aug 2010

  • Director of Visual Merchandising

    May 2007 - Jun 2008
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  Under Armour

  Aug 2010 - Apr 2013

  Head of Marketing and Brand Strategy

  As Head of Marketing and Brand Strategy, I led the development and execution of 360-degree brand strategies and marketing initiatives, driving brand positioning, consumer engagement, and business growth in the competitive athletic retail sector. By leveraging consumer insights and fostering cross-functional collaboration, I created compelling brand narratives and innovative campaigns that resonated with our target audience.I implemented strategies to expand brand reach and developed a comprehensive Omni-channel marketing roadmap in partnership with merchandising, planning, sales, and operations teams, utilizing analytics to inform key decisions. My efforts in driving e-commerce growth through digital channel planning, online merchandising, and on-site optimizations enhanced our ability to deliver a cohesive customer experience.I oversaw a multi-disciplinary marketing team, ensuring the strategic brand vision was consistently translated across visual presentation, public relations, online, and event marketing. My leadership focused on inspiring a creative and customer-centric team culture, aligning cross-functional partners to a shared vision, and linking marketing strategy directly to the company’s business and financial goals. Show less

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  POSITION Consultants, LLC.

  Jan 2013 - now

  Executive Management Consultant

  In my role as an Executive Management Consultant at POSITION Consultants, LLC., I provide tailored coaching and support services to senior professionals, focusing on leadership development and career growth. I lead the design and delivery of executive coaching programs, collaborate with stakeholders to address skill gaps, and analyze program effectiveness to drive organizational success.

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  Pillar College

  Jan 2014 - May 2021

  As Vice President of Business Development and Internal Operations, I directed the strategic direction and execution of business development initiatives while managing the institution's internal operations. I led strategic planning, daily administration, and market expansion efforts to drive sales, increase revenue, and achieve financial objectives. My key achievements include developing and executing business strategies aligned with the institution's mission, identifying new market opportunities, and leading financial feasibility studies and negotiations for new ventures. I managed internal communications, spearheaded marketing initiatives to enhance enrollment, and improved the institution's visibility through advertising, SEO, SEM, and video marketing. I also fostered a culture of excellence and continuous improvement within the teams, ensuring alignment with executive strategies and the Board of Directors vision. I chaired the Leadership Committee to drive system-wide advancements. Show less

  • VP Business Development and Operations

    Mar 2019 - May 2021

  • Executive Vice President and VP of Enrollment Services

    Jul 2017 - Mar 2019

  • Chief Communication Officer and Chief of Staff

    Apr 2015 - Jul 2017

  • Head of Marketing and Admissions

    Aug 2014 - Apr 2015

  • Independent Consultant

    Jan 2014 - Aug 2014
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  LeggUP Inc.

  May 2021 - now

  In my role as Chief Experience Officer at LeggUP Inc., I lead the company's efforts to cultivate a customer-centric culture, drive sales performance, and enhance customer satisfaction. I conduct market research, develop policies, and oversee the growth of a global coaching network to ensure a best-in-class experience for customers and coaches. By analyzing sales data and market trends, I identify new opportunities, adjust strategies, and drive revenue growth.

  • Chief Experience Officer

    Sept 2022 - now

  • Head of Coaching Experience

    May 2021 - Sept 2022
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  Columbia University

  Feb 2024 - now

  Resident Expert - CU Grow Program

  • Supported entrepreneurs in the Columbia University Grow Program by developing Strategic Growth plans focusing on eight key growth drivers.• Collaborated with program participants to analyze market trends and competitive landscapes to inform growth strategies.• Facilitated virtual sessions and provided guidance on implementing growth strategies to drive business success.