Ilona De Bok

Experience

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  Dagblad BN DeStem

  Apr 2000 - Jul 2005

  Freelance reporter

  Freelance reporter for local newsdesk, art/culture pages.Writing about nightlife and youth culture mostly.

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  Radio Netherlands Wereldomroep

  Apr 2003 - Jul 2005

  Freelance reporter

  Freelance reporter for radio program ‘Dutch Horizons’. Produce English language features about current events and cultural news in the Netherlands that will interest people worldwide.

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  LEWIS Global Communications

  Jul 2005 - Jan 2010

  Senior strategic consultancy in client and account management focusing on social media and its adoption into PR campaigns. Run trainings to ensure knowledge is broadly known and also business development role Client facing role where I manage accounts and manage a team of two (junior) consultants. Responsible for direction of client campaigns, managing client expectations, crisis communications, guarding budgets, drafting press material and devising communication strategies. Additional role involves business development work and the expansion of our new media capabilities. Clients are varied and come from consumer, IT, Business and new media backgrounds

  • Digital PR Director

    Sept 2009 - Jan 2010

  • Senior Account Manager

    Jul 2005 - Sept 2009
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  Bol.com

  Jan 2010 - Dec 2010

  Online en Offline PR Manager

  • Responsible for strategy and execution of PR and social media strategy• Project management for marketing department at product introductions (oa Plaza, Belgium)• Writing content for blog• Strategy and execution of review programme• Milestones: number 1 in Social Media Monitor, Nominated NIMA online Award

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  BOKS - Online marketing, communicatie en PR

  Jan 2011 - now

  Marketing, branding and communications

  Freelance consultancy in branding, marketing and communications. Offering strategic and creative advice and planning, delivering content and hands-on support where needed. Clients include: - Kempenhaeghe - content and social media strategy and process planning, training in writing for social media- The Fountain Academy: branding, proposition building, marketingcommunications strategy and content strategy- WAES - Articles for The Spartan, training employees in presenting and storytelling- Carglass - content creation - ONCOVALUE - communication and dissemination strategy and execution- GRIPonMASH - communication and dissemination strategy and execution- DPO2 - content subediting Show less

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  Smile | work improvement matters

  Feb 2011 - May 2012

  Coordinator (online) marketing en communicatie

  • Responsible for all marketing and communication from strategy to execution (content, PR, SEO, SEA, social media etc)• Project management for re-design website and corporate identity, restyling office and launch of co-creation platform • Communitymanager and blogger for Workimprovers.nl: finding bloggers, training them and keeping them engaged with the platform • Event organisation for yearly event

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  Kwantum

  Jun 2012 - May 2014

  Communicatie- en creatiespecialist online

  • Strategically and creatively responsible for online campaign management (website, social media and e-mailings) and digimagazines (window-dressing, floors, garden)• Together with offline colleague: draft, brief and develop all brand communications • Drafting commercial year planning and campaign, and briefing both to agencies and traffic colleagues • Responsible for activation and communication of loyalty programme ‘Verdien met je kassabon’• Drafting strategic plans for social media, content/ blog and reviews/ loyalty in line with new marketing and ecommerce plans• Writing content for online and offline communication Show less

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  Gibson Innovations - formerly Philips Consumer Lifestyle (bankruptcy)

  Aug 2014 - Jul 2018

  PR & Online media manager

  - Responsible for corporate and product PR strategy and execution for Benelux and Europe. PR lead for IFA in 2016 and 2017 ensuring maximum media coverage. - Brand management: strong focus on storytelling to ensure brand awareness and brand likeability. Resulting in win of Grand Prix Content Marketing for Best Online Magazine and nominations for Dutch Interactive Award, Spinaward - Content, Grand Prix Content Marketing - Beste Online Innovatie for The Thrill of Sound. - Online tradeshopper marketing: working with retailers to help improve how we position Philips audio products on their websites. - Eventsupport: project management for events, - Online and offline advertising - Review programme to ensure visibility for Philips as an audio brand - Social media marketing for Benelux, focusing on Facebook marketing to grow and maintain fanbase in the Benelux Show less

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  Philips Benelux

  Aug 2018 - Aug 2020

  Social Media Manager and 360 BCD campaign manager for IGT

  Responsible for:- End-to-end Social Always On-strategy and execution. Ensuring constant flow of measurable storylines to help increase brand perception and attract leads through storytelling. - Content production and adaptation for social media and blogs. Devise storylines and themes to create maximum engagement and thoughtleadership on social media. - LinkedIn and Social Selling training and development for management and co-workers- Campaign development and online advertising strategy for Health Systems and Brand campaigns - Issue management on social media: social listening, community management etc- Ensuring data-driven campaign management and execution - Manage budget and planning for social media channels- Agency liaison for campaigns and day-to-day execution 360 IGT Marketing Communications Partner responsible for:- Localisation, strategy and execution of marketing and communication campaigns for Image Guided Therapy (IGT) solutions in the Benelux. Ensuring constant flow of news items and marketing campaigns to further increase knowledge of IGT and productintroductions (ie FlexArm) in the market. - Develop, oversee and excute yearly IGT marcom strategy whilst monitoring budget and lead management- Event coordination for IGT events- Close liaison with local IGT team and global Business Group for execution of marketing communications- Devised loyalty program to ensure market share stability Show less

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  Fontys Hogeschool Economie en Communicatie

  Dec 2020 - now

  Teacher, coach and assessor

  - Hybrid teacher, teaching Content Marketing, English, professional writing and marketing communications and reporting - Tutoring professional AD and BSc students- Assessor for professional products AD and BSc- Intern coaching

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  Lenovo

  Jan 2021 - now

  Media Manager

  Responsible for social media strategy and execution, PR and media outreach and strategy, content, influencer marketing and advertising

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  SUAS - A Schouten & Nelissen Company

  Aug 2022 - now

  Trainer and training developer

  - Offering training on-site and online in marketing, writing en presentation skills. - Developed Digital Marketing and Content Marketing Training for SUAS- Developed Content Marketing and Copywriting digital course for New Heroes

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  ONCOVALUE

  Jan 2023 - now

  Marketing Communication Manager

  - Developing Communication and Dissemination strategy- Coordination of Communication and dissemination activities

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  New Heroes

  Sept 2023 - Apr 2024

  Training Developer

  Developing online training modules for Content Marketing and Copywriting. Writing all course materials, developing cases and examination questions so people can study the subject in their own time and at their own pace.