Fernando Testa

Fernando Testa

Customer Service & Sales Representative

Followers of Fernando Testa4000 followers
location of Fernando TestaBuenos Aires, Buenos Aires Province, Argentina

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  • Timeline

  • About me

    Director of Digital Product | adidas | Advisor | Diversity, Equity & Inclusion

  • Education

    • Nuestra Señora del Sagrado Corazón Belgrano

      2006 - 2010
      Bachelor, Marketing & Communications Promedio General 8.14/10
    • Universidad de Ciencias Empresariales y Sociales

      2011 - 2016
      Bachelor's degree Business Management
  • Experience

    • Santander Río

      Sept 2012 - Feb 2013
      Customer Service & Sales Representative

      Provide financial advice to low-income customers, medium and high by handling different products as checks, taxation, debits, loans and insurance. Be a key point of contact for claims management. Act as a sales representative in order to add products to customers' bank packages.

    • Red Hat

      Mar 2013 - Apr 2015

      Provide analytical support to the channels team in LATAM region through dashboards, reports and presentations for key indirect sales metrics using Salesforce.com. Management and control of the Rules Of Engagement (ROE) for partners in the region. Business Plans control, quota achievement and rebate payment. Management and control of Deal Registration Program in Partner Center Tool. Budget management: purchase orders creation, forecast definition (future expenses), vendor creation and invoices follow up. Strong relationship between Sales, Operations and Finance. Show less

      • Regional Channel Operations Specialist

        Nov 2013 - Apr 2015
      • Regional Sales Operations Intern

        Mar 2013 - Oct 2013
    • Adidas

      Apr 2015 - now

      The Global Sales Development team drives quality and profitable Market share growth, by transforming the organization into a digital enabled organization. We provide innovative tools, processes and guidance to offer premium experiences to our customers. We support the digital transformation of Wholesale to enable growth & efficiency in Sales and Customer service and to create a premium experience. Reliable, supportive and visionary partner for all markets globally as well as the Global stakeholders and the Senior Leadership team. Show less Maximize KPIs performance of the Wholesale AR & UY team through an optimum and clear planning of the Go-To-Market process, a continuous analysis of better ways of communication to the Wholesale team and a proactive attitude in training the teams with the latest processes and tools. Build, update and communicate the WHS GTM calendar, setting specific deadlines for each activity. Elaborate periodical Sell In reports. Collaborate in the implementation of key processes (Customer Segmentation and Clearances follow up). Implementation of automatization tools for enhancing and accelerating the presales process. BI Power User (Microstrategy). Wholesale e-Commerce development (eRetailers / Market Places / Pure Players) including adidas & Reebok brands for both AR & UY markets. Show less Guarantee maximum level of service on eCom order fulfillment including regular orders, returns, product exchanges and refunds. Coordinate different support teams in order to reach the proposed targets and indicators (IT, Supply Chain, Finance, Customer Service, Legal). Daily E2E analysis and reporting of inventory, cancellations, payment methods, fraud and any order exceptions. KPI's ownership including speed from payment to invoice, on-time shipping and delivery, overall customer service experience indicators, returns and refunds performance. Create management reports, dashboards and PowerPoint keynotes. Monthly P&L handling focusing on operational expenses (logistics). Lead every project realated to local eCom sales channel (Reebok.com.ar launch, SAP Go-Live, etc). Show less

      • Global Director Product Management - B2B eCommerce

        Mar 2024 - now
      • Global Director Sales Development - Digital Transformation

        Jun 2022 - Mar 2024
      • Senior Manager Digital Sales Solutions Latin America

        Jan 2021 - Jun 2022
      • Manager Digital Sales Solutions Latin America

        Aug 2019 - Jan 2021
      • Sr. Specialist Sales Operations

        Dec 2017 - Jul 2019
      • Sr. Specialist Digital Operations

        Apr 2015 - Dec 2017
  • Licenses & Certifications

  • Volunteer Experience

    • Volunteer

      Issued by TECHO - Argentina on Nov 2014
      TECHO - ArgentinaAssociated with Fernando Testa