
Fernando Testa
Customer Service & Sales Representative

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About me
Director of Digital Product | adidas | Advisor | Diversity, Equity & Inclusion
Education

Nuestra Señora del Sagrado Corazón Belgrano
2006 - 2010Bachelor, Marketing & Communications Promedio General 8.14/10
Universidad de Ciencias Empresariales y Sociales
2011 - 2016Bachelor's degree Business Management
Experience

Santander Río
Sept 2012 - Feb 2013Customer Service & Sales RepresentativeProvide financial advice to low-income customers, medium and high by handling different products as checks, taxation, debits, loans and insurance. Be a key point of contact for claims management. Act as a sales representative in order to add products to customers' bank packages.

Red Hat
Mar 2013 - Apr 2015Provide analytical support to the channels team in LATAM region through dashboards, reports and presentations for key indirect sales metrics using Salesforce.com. Management and control of the Rules Of Engagement (ROE) for partners in the region. Business Plans control, quota achievement and rebate payment. Management and control of Deal Registration Program in Partner Center Tool. Budget management: purchase orders creation, forecast definition (future expenses), vendor creation and invoices follow up. Strong relationship between Sales, Operations and Finance. Show less
Regional Channel Operations Specialist
Nov 2013 - Apr 2015Regional Sales Operations Intern
Mar 2013 - Oct 2013

Adidas
Apr 2015 - nowThe Global Sales Development team drives quality and profitable Market share growth, by transforming the organization into a digital enabled organization. We provide innovative tools, processes and guidance to offer premium experiences to our customers. We support the digital transformation of Wholesale to enable growth & efficiency in Sales and Customer service and to create a premium experience. Reliable, supportive and visionary partner for all markets globally as well as the Global stakeholders and the Senior Leadership team. Show less Maximize KPIs performance of the Wholesale AR & UY team through an optimum and clear planning of the Go-To-Market process, a continuous analysis of better ways of communication to the Wholesale team and a proactive attitude in training the teams with the latest processes and tools. Build, update and communicate the WHS GTM calendar, setting specific deadlines for each activity. Elaborate periodical Sell In reports. Collaborate in the implementation of key processes (Customer Segmentation and Clearances follow up). Implementation of automatization tools for enhancing and accelerating the presales process. BI Power User (Microstrategy). Wholesale e-Commerce development (eRetailers / Market Places / Pure Players) including adidas & Reebok brands for both AR & UY markets. Show less Guarantee maximum level of service on eCom order fulfillment including regular orders, returns, product exchanges and refunds. Coordinate different support teams in order to reach the proposed targets and indicators (IT, Supply Chain, Finance, Customer Service, Legal). Daily E2E analysis and reporting of inventory, cancellations, payment methods, fraud and any order exceptions. KPI's ownership including speed from payment to invoice, on-time shipping and delivery, overall customer service experience indicators, returns and refunds performance. Create management reports, dashboards and PowerPoint keynotes. Monthly P&L handling focusing on operational expenses (logistics). Lead every project realated to local eCom sales channel (Reebok.com.ar launch, SAP Go-Live, etc). Show less
Global Director Product Management - B2B eCommerce
Mar 2024 - nowGlobal Director Sales Development - Digital Transformation
Jun 2022 - Mar 2024Senior Manager Digital Sales Solutions Latin America
Jan 2021 - Jun 2022Manager Digital Sales Solutions Latin America
Aug 2019 - Jan 2021Sr. Specialist Sales Operations
Dec 2017 - Jul 2019Sr. Specialist Digital Operations
Apr 2015 - Dec 2017
Licenses & Certifications
- View certificate

Leading Virtual Meetings
LinkedInOct 2020 - View certificate

Unconscious Bias
LinkedInNov 2020 - View certificate

Overcoming Cognitive Bias
LinkedInDec 2020 - View certificate

Effectively Leading Digital Transformation
LinkedInOct 2020 
First Certificate in English
University of CambridgeDec 2008
Volunteer Experience
Volunteer
Issued by TECHO - Argentina on Nov 2014
Associated with Fernando Testa
Languages
- inInglés
- esEspañol
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