Jessie Schlacks

Experience

• 

  Walgreens

  Feb 2013 - Dec 2014

  Beauty Advisor

  ▸Provided top-notch customer service and brand management▸Built rapport with customers & provided product recommendations▸Organized inventory and assisted in product display▸Led bi-weekly promotional sales campaign in beauty department

• 

  Expert Global Solutions (now Alorica)

  Dec 2014 - Aug 2015

  New Employee Training Supervisor

  ▸Oversaw sitewide completion of Verizon-mandated post-classroom virtual training (VZ Learn) for 400+ employees▸Worked effectively with supervisors, operations, and site manager to achieve training goals▸Successfully increased VZ Learn completion by 30% during role▸Proficient in Excel and data analysis ▸Co-facilitated new employee training classes▸Worked with Verizon Corporate to refine customer service training methods

• 

  89.5 WNIJ & 90.5 WNIU

  Sept 2015 - Apr 2018

  News Producer, Reporter

  ▸Researched local issues, interviewed sources and recorded audio in the field and studio▸Edited interviews/ambient audio, wrote script to produce compelling stories for different audiences▸Produced morning and afternoon newscasts for NPR programming▸Wrote concise multimedia stories for web and social media▸Filled in as weekday/weekend host for news programs

• 

  WIFR - TV

  Apr 2018 - Dec 2019

  Assignment Editor, Producer

  ▸Developed schedule of daily news stories and oversaw assignments for field reporters and photographers ▸Communicated efficiently with internal staff and outside sources to meet broadcast deadlines▸Produced station newscasts from start to on-air. Arranged interviews, cut video, wrote clear broadcast scripts and web stories▸Led aggressive social media strategy, resulting in consistent #1 rankings among competitor stations in Nielson reports

• 

  American Foundry Society

  Jan 2020 - Sept 2021

  Communications Specialist

  ▸Successful planning, building, testing, and execution of email campaigns▸Utilized CRM (Salesforce) to craft dynamic and targeted content based on audience segmentation▸Owned maintenance/curation of online content i.e.) industry trade show and conference pages, press releases, member resources, and static web pages▸Built and executed social media strategy through audience research, SEO best practices. Used engagement trends/KPI's to refine strategy▸Created and managed paid advertisements (Facebook, Instagram, LinkedIn). Used customer data to develop targeted audiences while expanding reach with lookalikes and retargeting▸Organically grew organization's LinkedIn followers by 37%, Facebook followers by 11.5% and Instagram followers by 16% in under a year Show less

• 

  American Brain Tumor Association

  Sept 2021 - Aug 2024

  Manager, Digital & Social Marketing

  ▸Develop and execute email marketing campaigns; monitor performance and perform tests for optimization▸Oversee social media strategy and management; curate organic and paid content for different channels; manage ad budgets and vendor relationships▸Owner of bi-monthly e-newsletter; work with stakeholders and internal departments to develop editorial calendar, conduct interviews, write stories, post to web, and promote on social media▸Participate and contribute to strategic planning meetings across organization▸Use Salesforce CRM and marketing automation tools to create segmented, targeted audiences▸Follow SEO/SEM best practices to refine ad content and UX/UI design of website Show less

• 

  North American Neuromodulation Society (NANS)

  Aug 2024 - now

  Associate Director, Marketing & Communications