Heloise Proust

Experience

• 

  Renault Trucks

  Apr 2008 - Oct 2008

  Assistant Communications Manager
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  GROUPE IGS, Higher Education Group

  Nov 2008 - Oct 2009

  Marketing Officer
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  Sopexa

  Jan 2010 - Dec 2010

  Account Executive

  (wine/FMCG)

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  Summit SP

  Mar 2011 - Sept 2018

  (Marketing Agency/FMCG/Wine)Led the marketing and sales promotion strategies of the agency’s wine clients (mainly Bordeaux, Medoc and Bergerac wines), including pitching process, strategic planning, briefs, budgets and reporting. Managed external agencies and suppliers (digital, social media and PR), implemented comprehensive consumer and trade programs that encompassed:- consumer promotions and events such as sponsorship and experiential sampling at major events and shows, celebrity endorsement campaigns, media and online awareness/advertising campaigns- trade marketing and engagement activities (retailers and hospitality) incl. national promotions, direct marketing, events, trade shows and conferences- ensuring brand consistency, supervising and managing training through a network of educators across the UK Show less

  • Account Director

    Jan 2015 - Sept 2018

  • Account Manager

    Jan 2013 - Dec 2014

  • Account Executive

    Mar 2011 - Dec 2012
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  Psychosynthesis Trust

  Dec 2019 - Sept 2021

  Marketing Communications Lead

  (Education/charity)Created and implemented overall marketing and communication strategy to align with organisation’s purpose and goals. Managed a team of two and successfully worked with the board of trustees, leadership team, external agencies and key stakeholders to roll-out the agreed strategy.This included a website relaunch, growing awareness and ensuring brand consistency across all media and channels, mapping out the customer journey to understand audience behaviour, building a digital, content and social media strategy, translating complex information into engaging and approachable copy, managing performance and finances as well as external suppliers. Show less

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  Twogether

  Sept 2021 - Feb 2023

  Senior Marketing Account Manager

  Tech / Channel & partner marketingDeveloping and managing global digital campaigns for technology vendors and their partners in different countries and regions, with a focus on strategy, awareness and lead generation activities. This includes content creation, digital & social media campaigns, SEO optimisation, Google Ad, content syndication, partner events and webinars.

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  Sapio Research

  Feb 2023 - now

  Sapio Research is a full-service market research agency that helps businesses grow thanks to high quality, efficient and honest research solutions. We're a boutique agency and will work around your needs to help you save time and thinking space, deliver with confidence, and unlock more value with your research. We specialise in technology and B2B market research for businesses, brands and PR/marketing agencies, delivering valuable insights so you can:- understand your audience- create extraordinary content and headlines- make vital business decisions relevant to your market and brand Show less

  • Head of Marketing and Communications

    Aug 2023 - now

  • Marketing and Communications Lead

    Feb 2023 - Aug 2023